How to increase views on social...

Posted by Exec Producer Arthur Briggs
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You've produced what is without doubt a stunningly excellent video. You're pleased with it, your colleagues are pleased with it and even your boss thinks it's good. All of that obviously doesn't hurt but it's not really going to move the needle for you. In order for that to happen you need to make sure that the right people see it. Chances are like most of the world's population they'll be hanging out on social media. How do you maximise the number of views you get on there though. Here, London Exec Producer Arthur Briggs shares some of his thoughts...

Ever wondered how to increase video views on your social media channels? How to get more click throughs, video views and likes? Well here are a few insights we have picked up from various social media campaigns.

 

  • Think about the viewer journey. It’s all about touch points, if your end goal is to drive sales of product your audience aren’t just going to view a post on Instagram and immediately buy they need to be peppered with content so that by the end of their week they can’t think of anything but your product. Atomise or reversion your content and stretch it as far as you can!
  • Don’t just make a single 30 second version. So many client make the mistake of thinking of the long form 2-minute video the main goal. I’m sorry to say this but your audience are much more likely to see your 10, 15, 30-second video than your full length one. Therefore consider what you want to say, make it different to your longer video it should have its own creative and personality.
  • Learn the definition of the word entice, you don’t need to tell your audience everything about your event, product, company etc. You just need to entice them, put yourself in their shoes and ask yourself what do I need to know at this stage of the ‘viewer journey’ and how do I communicate this as simply as possible.

Arthur led the production on our work for Breast Cancer Now. It was one of the most stunningly effective campaigns we have ever run.

  • Find out where your audience is. A good social media campaign is an experiment, it evolves and grows as the campaign grows. Don’t set every stage in stone before you start because until you do you have no idea what will happen. You might have a huge following on Facebook but actually your Instagram followers are much more active, you might want to speak to people on LinkedIn but they’re more likely to listen on twitter. Adapt and learn!

Whatever you're trying to achieve with video our team of experienced producers are standing by to help you get there. Drop us an email or leave some details here and one of them will be happy to give you a call back to discuss your requirements.

Topics: Attract and retain the best candidates, Increase brand awareness and appeal, Being a better commissioner, How-to, Content Strategy

The Better Video Podcast: Creating an Employer Brand Content Channel

Posted by Nick Francis
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Denise Feldman, Director, Content Marketing for Employer Brand and Communication at Marriott International joins Nick to discuss: 

  • The first steps to build a content channel
  • How constraints lead to creativity
  • Using iteration to find content that works
  • Measuring success
  • How to make content that really works
  • How different types of content complement each other
  • How do you get work seen by the right people
  • The most important lesson Denise has learnt

And much much else besides...

The Films
In the order they're discussed:


1. Marriott Campaign Overview

 


2. How to Apply for a Job at Marriott

 


3. Living Our Core Values - Sheila



Register to take part in future interviews here.

You can watch the video recording of the conversation.

About Denise
Denise is a marketing and employer brand professional, with more than 25 years' experience developing insight-based marketing and communications to attract, engage, and retain top talent for Fortune 500 companies.

Her career includes a variety of roles developing employer brand strategies and marketing for global hospitality leader Marriott International. Currently, Denise leads Marriott’s employment content development and marketing team, creating content that inspires job seekers and associates to engage with Marriott, and share the company story and people-first culture. She knows Marriott associates are the company’s best brand ambassadors. And they’re eager to share their stories – through video, she gives them the opportunity.

About Casual
Casual Films’ clients choose us because we employ remarkably good staff, who are extremely competent and a pleasure to work with. Our proprietary production method has been honed over nearly 10,000 films for major brands including RedBull, Adobe, IBM, Rolls-Royce, Autodesk, Facebook and Marriott and many others. We handle all aspects of the process from consultancy to filming, animation to distribution. We have studios in London, New York, LA and San Francisco, and a global network of trusted filmmakers ready to go.

Please get in touch - we'd love to talk to you.

The New Fire: Harness the Power of Video for Your Business

Check out Nick's book here: https://www.amazon.co.uk/dp/1912009048

Topics: Attract and retain the best candidates, Being a better commissioner, How-to, Content Strategy, Brands as broadcasters, Culture & Values, Case Study

Webinar: Bringing your employer brand to life

Posted by Nick Francis
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For the second of our Better Video Power Hour discussions Nick was joined by GE Healthcare's Global Employer Brand Lead, Daniel Perkins to talk employer brand, recruitment marketing, video and more.

Dan has 15+ years experience working in the industry, including leading the global employer brand team at Rolls-Royce. Having started out in account management, he has a keen eye for detail in the creative process and was able to share lots of insights on how to get great work made. 

Rolls Royce - Jimmy C - Stylised

Rolls-Royce: Jimmy C paints Charles and Henry

Dan explained the sign-off process for a campaign based on a graffiti painting of the company founders. By any yardstick, this was a fairly creative way of promoting the 100 year old brand.

Dan had seen Jimmy C's work (most famous for his mural of David Bowie in Brixton, South London) and felt that it would make an eye-catching centrepiece to promote the addition of Art to the traditional STEM (Science, Technology, Engineering, Maths) framework.

Dan made his own simple promo film (we could have helped you with that, Dan) and took it to the CEO - who he was able to enthuse enough to get it signed off. Sometimes, it helps to take an unconventional approach to get the work you really want to make made.

We also covered:

  • What is an employer brand and why is it important?
  • How to get creative ideas made within a large corporate?
  • Why use video?
  • How to get your videos seen?
  • Why is Inclusion and Diversity so important?
  • the most important lesson Dan has learnt?
  • Who is doing it really well?

If you missed it, don't worry you can watch the recording right here. Keep an eye out for the next webinar on October 19th! Details to follow.

Watch the replay here:

GE Healthcare Employer Brand to Life 3 shotClick on the above image to watch the replay


If you have a project that you would like to discuss, please drop us a note, an email or a call. Our experienced producers are ready help make your next project the best ever.

If you are keen to kick your project off on the right foot the best thing to do is to get your brief exactly right. You can download our guide to doing that right here.

 

Topics: Attract and retain the best candidates, Being a better commissioner, How-to, Purpose driven video, Content Strategy

Five videos to inspire your tech brand / start-up to the next level

Posted by Nick Francis
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So, obviously your company is going to change the world - changing people's lives in every corner of the globe. The problem is that they don’t know that... yet.

Video brings your company and your data alive, helping to share your ideas, attract customers and even secure your next round of finance. Video has an amazing ability to capture the essence of what you are doing and share it in a compelling way that will make people sit up, notice and remember you after you have left the room.

This is one of the reasons we have produced so many videos for tech businesses. You might be thinking that a video could help you and that's great. Here are five examples to get your creative juices flowing. Enjoy...

1. Verve Street Team

Verve - Street Team US

 

We love animation because of its ability to illustrate processes in a clear and engaging manner. They also allow you to bring your brand colour palate to life. This film for influencer platform Verve makes a really great job of this. There are other benefits to animation like this too – once you have the illustrated assets you can use them in other productions, you may also choose to use them in other marketing materials too. Animation also allows you to show functionality which is either in development or is difficult to film.


2. Moveworks

Moveworks - Brand Video

 

We love this brand film we recently completed for Moveworks with our friends at Emotive Brand. It’s got energy and more than a little verve. The animated captions do a great job of illustrating the problem and solution all the while driven by the sound track which conveys the no nonsense approach of the platform.


3. Lattice Semiconductor

Lattice Semiconductors

 

Maybe you don't want an illustrated animation but your product is still difficult to film. That’s cool – that’s where using stock video can really help. This film for Lattice Semiconductor was relatively simple to produce but that doesn't stop it from being extremely effective for explaining exactly what the business does.


4. Glint

Glint - Testimonials 04

 

It can be really useful to enrol the help of an expert to build trust with the audience. Interview led/talking head remain one of the most effective and cost efficient ways to get your message across. Here, the interviewee explains the product in a simple and easy to follow interview. When combined with the overlaid footage of people using it, it makes for a very strong product promo film.


5. Pavegen - Crowd Funding

Pavegen CrowdCube 2019-1

 

Sometimes you might need to wrap it all together in a package to persuade people to invest in your idea. We made just such a film for smart cities firm Pavegen. Their innovative technology captures the energy produced by pedestrian footsteps and turns it into energy - approximately 5 watts per footstep!

This video featured on their CrowdCube funding page and helped them to smash their original target of £950,000 with a total fundraise of over £2.6 million! We wouldn't be so crass as to say that our film was the reason for this success... but it probably didn't hurt. 


So there you go – five examples of ways that you can bring your tech business to life with video. We’d love to talk to you about how video can help you. Drop us a note, or send us an email, and one of our experienced producers will be happy to help you find just the right idea for you and your budget.

Topics: Increase brand awareness and appeal, Boost sales and encourage donations, Being a better commissioner, Content Strategy

The Better Video Power Hour with Vodafone's Catalina Schveninger

Posted by Nick Francis
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Make your next video the best yet webinar

This might sounds a little obvious (not to mention cheesy) but we are pretty passionate about making really really great films at Casual Films. Nothing makes us happier than watching a fine filmic filly leave the Casual stable ready to hit the social media or intranet racetrack at a gallop. It makes us sad too when we see projects that don't go quite as well as they should and the production vet needs to get involved. I'll give that analogy a rest now - put it out to pasture if you like - (sorry).

Anyway, over the years we're made around 10,000 videos of all different sizes for every type of purpose and for every type of client. That has lead us to develop our very own exacting methodology for making videos that work. We've wanted to share this process for some time and we felt that the best format for this was through our own version of live TV - a webinar!

Webinar video_6

 

 

MAKE A DATE: 11th JULY 2019 - 17:00CET / 16:00BST / 11:00EDT / 08:00PDT

I (Nick) am going to be joined by Casual UK's Managing Director and production powerhouse Oliver Atkinson. Over the space of 50 short minutes we're going to share our step-by-step process for making better quality videos in less time and for less money.

Our Extra Special Guest

Catalina

We're extremely excited to announce Catalina Schveninger, Global Head of Learning at Vodafone as our special guest. Catalina is now responsible for the development of the company's global team of over 110,000 people - quite a remit - so we're extremely happy that she is making the time in her schedule to share her thoughts with us. 

Catalina was previously Global Head of Employer Brand at Vodafone having joined following time as HR Director of T Mobile in The Netherlands. She began her international HR career in 2002 as a member of the Human Resources Leadership Program at GE and held different roles, including the HR Director of GE’s Security EMEA division. 

A mother of 2, Catalina is a passionate advocate for the attraction and development of women in organisations and an avid learner of all things AI and neuroscience. These interests are reflected in a number of the projects that we have produced together including this one promoting belonging at Vodafone:

Vodafone - Belonging

Vodafone - Belonging

One of the reasons we're really pleased that Catalina is going to be able to join us is the fact that she will be able to give the commissioner's angle to the conversation. We are going to use a global employer branding project that we did with her as the backdrop for the learnings that we want to share. You can see one of these films here:

Vodafone - Digital Ninja (1)

Vodafone - "The Future is Exciting, Ready?" - Digital Ninjas employer brand

 

We will be holding a live Q&A at the end of the session so please come armed with anything that you want to ask. We will do our best to get to them. Also - please share the link with anyone else you think might find the session useful.

This is the webinar for you if...

  • You've commissioned video but you feel it's been too expensive, time consuming and ultimately ineffective in the past.
  • You want to understand the simple techniques that the world’s best communicators use to land their message with video.
  • You want to know how global telecoms company Vodafone uses video to land a global brand launch with their 110,000+ staff.
  • You want to understand where most people go wrong and how to avoid expensive, time consuming pitfalls.

 

We look forward to seeing you there.

Topics: Being a better commissioner, How-to, News, Content Strategy, Culture & Values

Five branded content examples to make you want to shakedown the CFO

Posted by Nick Francis
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One of the most exciting developments in corporate/brand video production over the last ten years has been the growth in content which is very light touch on branding or marketing messages. As audiences have become more empowered to choose how they spend their time online brands have looked to align themselves with the types of content which their audiences go out of their way to find and watch.

This has led to some really cool, very watchable examples. Because we really love a list here we thought we’d pull together five of our favs to whet your appetites for the opportunities that are available. As Red Bull showed with their Stratos Jump even the sky isn’t the limit when it comes to this stuff…

Star Alliance – Connecting Cultures

WSJ STAR ALLIANCE TRAILER

Jobs don’t get much more desirable than being an actual travel journalist. Star Alliance and Wall St Journal tasked Robert Reid with going to six of the destinations serviced by their airlines around the world. The challenge was for him to have an adventure in each which went beyond the standard experience that visitors to those locations usually enjoy. Cue Muay Thai kick boxing in Bangkok, racing with huskies in Canada and performing live at the Native American Gathering of Nations. Beautifully shot, dynamic and brilliantly presented by Robert, these are a gem.

WSJ - StarAlliance USA

Robert Reid drums at the Gathering of Nations in New Mexico.

 

Allianz – #CarStories ‘Safari’

Allianz - Hamers Safari-1

How can branded content work for an insurance company? Well, armed with the insight that by providing car insurance, Allianz facilitate the huge amount of family life experience which is lived in the family car, we set about creating a series of videos for social which illustrated what that means. The short, honest portrayals were a massive hit and generated huge engagement on Facebook, where their short length made them easily consumable and sharable.

“The YouTube view completion rate was 85%!

Which was so high that the YouTube team got in touch with

us to find out how we did it.”

In order to be real the production team set up a fixed rig of cameras in each car and then let the families get on with it while the production was monitored from a car behind. The director was able to communicate with an ear piece in one of the adult’s ears to keep them on track.

 

Adobe – Jonathan Adler

Adobe - Jonathan Adler Teaser

Adobe have created a wide range of really lovely content for their Create channel – which is well worth checking out. We really like this video because Jonathan’s character comes across to clearly and amusingly. This goes to show that if you can find a great interviewee, the ‘talking head’ and b-roll format can be extremely effective.

Adobe - Sharm

We also recently delivered this film which features London graphic artist Sharm Murugiah. Again, thanks to Sharm's stunning work and some overlaid graphics, the film looks kind of delish.

 

Glenmorangie – Evolution of Craft

Glenmorangie - Evolution of Craft (1)

 

Prestige whisky brand Glenmorangie wanted to illustrate the craft that goes into making their Scotch. What better way of doing that than getting celebrity chef Marcus Samuelsson to take a trip to the distillery and see the process for himself. His presentation and genuine passion for the product really shine through.

Upworthy – Acting Stereotypes

Upworthy - Acting Sterotypes

Sometimes branded content can be about something that really matters. This film for Upworthy excellently illustrates the challenges of racial stereotyping in one of its most blatant forms - the way non-white actors are asked to respond to casting and direction. A hard hitting point made powerfully and all the more effectively thanks to the tiny bit of humour added by the actors at the offensive bizarreness of the situation.


Whatever you're trying to create, getting the brief just right gets you off to the very best start. You can download our free guide to writing a really effective brief right here.

 

Topics: Increase brand awareness and appeal, Being a better commissioner, Purpose driven video, Content Strategy, Brands as broadcasters

Captive corporate audiences are a thing of the past. All is not lost though…

Posted by Nick Francis
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Once upon a time, corporate communicators could produce materials which were either read out at departmental meetings, shared in company magazines, or played from VHS tapes to teams in smoke filled magnolia washed rooms. They sat there once a week or month to hear what the overlords from head office had deigned to share. They had no choice. They were effectively captive. This was not a golden age for communication quality.

Now your audience are rather more… dynamic. They can choose what to watch and when to watch it. For good or ill, you have the power to reach them almost 24 hours a day and yet engaging them can be as hard as ever.

Attention is the new currency

Applications designed to capture and sell our attention have turned our time into a commodity. This means that everyone is now fighting for it. Their Instagram or Facebook feed, their families and friends, billon dollar box sets and your piece of comms. It’s noisy out there. You need to cut through that noise to be noticed. Why is this so challenging?

This has made the quality of content skyrocket 

The technological revolution which has put the power of television studios and distribution networks in our hands, has pushed the bar up drastically on what constitutes quality. From Netflix to HBO, and Amazon Prime to network on demand, broadband Internet has substantially increased the amount of excellent content available. From live sports coverage to stunning wildlife documentaries, new technology is enabling a level of access and production values that were pretty much unimaginable just a few years ago. We’re living through the golden age of glossy TV.

What does this mean?

This means that whomever your audience are – external or internal – they are judging the content you share against the most sophisticated systems to capture human attention that have ever existed. I know that seems pretty tough – and it really is – but there are ways that you can still reach them… 

Most important: deliver genuine value

The number one thing that you need to do to cut through to your audience is to deliver them value. For more information on what I mean by this check out this blog here. As Seth Godin says, you should create content which your audience would miss and seek out if it wasn’t there. A simple way to think about this is through the mnemonic TRUE – Timely, Relevant, Useful, Entertaining. Lead with the value with the material you share – make it easy for them to consume. 

Be consistent

Whether you are sharing material internally or externally, it’s important that you are consistent with the material that you share. Once you’re sharing work which is of value to the audience, they will begin to look forward to each iteration. Meet them half way by sharing to a schedule.

Think creatively

Are there other ways that you can cut though? Of course –  you just need to get a little creative. There are a number of ways that you can do this. One is by using new technology.  There is now 360° video/virtual reality (VR), augmented reality (AR), and interactive video. They represent new and ever-improving ways of providing immersive stories to the audience. They are a goldmine for corporate communicators who are willing to push them and use them with a little creative flair. They provide an opportunity for a different type of immersion in your brand narrative from what was possible before – enhancing and enriching the stories that you choose to tell around your brand. 

Don’t forget about emotion

Video’s ability to communicate emotion is the most powerful asset in the communicators bag of tricks. This means that whatever you are trying to communicate, you should look for to include a human angle to help it to land with the audience. That might mean using animated characters, finding the stories of individuals that illustrate the experience of the many, or just getting a member of your team on the screen to explain the point. This will help the audience to make sense of it and remember it.

We hope these help. Whatever you’re trying to achieve, for whatever audience you’re trying to reach, our highly experienced producers are ready to help you get there. Fill in the form on this page and one of our producers will give you a call back to discuss your project.

Topics: Train and develop staff, Production process, Being a better commissioner, How-to, Content Strategy, Brands as broadcasters

Five ways to land complex concepts with video

Posted by Nick Francis
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Lots of the content that we share in this blog focuses on what the Red Bulls of this world are doing to communicate with their audiences. We share these because the more extreme examples help us to illustrate the underlying principles more clearly. The fact is though that most of the videos that we produce don’t have people jumping out of space balloons, or helicopters or stunts of most kinds. Most of our work is a little... slower paced. That in no way means that it needs to be boring though. There are some really great ways to make even the driest subject matter engaging and interesting. It does help to follow a few key principles though...

1. Keep it Simple

OK - this is a strange way to start a blog about making videos about complex content but do bear with us. The point is you need to condense your information down to the key point you are trying to make - as much as feasible. Do not overload the video with too much content. Think about what you want the audience to think, feel or do as a result of watching and then focus on achieving that one thing. Clarity is essential. It is almost impossible to make a film which is too simple in what it is trying to achieve.

RBI - The Jobtopus (2)

Focus on the elements of the brief you most need to relay to create videos which land the message.

Take this film for RBI Recruitment. They wanted to illustrate the fact that they have eight recruitment titles in their stable. What else is famous for having eight 'bits'? Quite. This animation cuts away everything else they could have included and focuses on the one this that RBI were trying to get across. As a result, it lands the message effectively.  

2. Think about actual people in the target audience group

When making videos about complicated ideas particularly there is a tendency to make them even more complicated by trying talking to the audience as a block rather than a collection of individuals. This can lead to weird phrasing and a quite impersonal feel. The best videos are the ones that speak directly to each audience member. A great way to do this is to think about two or three members of different parts of the target audience when creating your script and film. Do test it by thinking about other members. If you don't know any, it's usually worth doing a little bit of leg work to find them. 

3. Use experts who know and love the material

'Talking head' or interview led films are an excellent, cost effective way to get your message across, particularly if the interviewee has an in-depth understanding and can relate it clearly and with energy, as the fund manager does in the above film for Glint.

Glint - Testimonials 04

A knowledgeable expert can explain ideas clearly and interestingly

4. Use animation and visual metaphor

Animation is a brilliant way of communicating more complicated ideas. This is because it allows you to show and tell the concepts you are explaining at the same time. Normally, you should never explain what you can show - but - using metaphor to underline the principles of the voice over helps to demonstrate the ideas without feeling overly obvious. This makes the information far more tangible and memorable. You can see this at work in this animation for the EIB.

 

EIB - Camena (1)

Visual metaphor is a great way of underlining the key ideas in your animation

5. Don't forget emotion

Content that focuses on creating an emotional response in the audience beats the purely rational in effectiveness tests every time. No matter the subject, it is important that you include a bit of character as this engages a different part of the brain and helps the information to stick. This means the audience are more likely to remember and act on your message. As a quirk of the way our brains work we automatically attribute agency to the objects we see moving. This can be used to great effect to build engagement with the audience. Look at how the character of the ball bearing in this film helps to draw you into the message. 

PwC - IFRS Rube Goldberg

Rube Goldberg machines are satisfying to watch. Here it demonstrates the interconnectedness of the subject matter in a nifty visual metaphor.

But...

Sometimes video works best promoting other media

This might sound slightly contrary to the whole point of this blog, but there may well be some occasions when video is not the right route to take. Emotion and information exist in a balance in all films. Too much focus on emotion – with practically no information – and the film can feel superficial and lacking in substance (think of most fashion ads). Too much information and not enough emotion, and the film will be dry, difficult to follow and impenetrable (some corporate reports embody this pitfall).

They should be like yin and yang. In every informative film you should have a bit of emotion, and in every emotive film you should have a bit of information (even if that is a basic narrative structure). Because of this, if you have lots and lots of information to get across, video might not be the best way to do it. You’ll probably find it more effective to create a PDF document, use video to outline a few salient points and promote reading the PDF through a shorter, more engaging film.


Whatever you're sharing videos about online it helps to make sure that they're the right length to maximise engagement and action. To help you do that - no matter the platform - we created a whitepaper. You can download it right here.

 

Topics: Explain or promote products and services, Production process, Being a better commissioner, Content Strategy

5 ways to get the most from existing assets / video content

Posted by Nick Francis
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Existing Assets

 

How do you make the most of video content assets that you already have? Most businesses will now have a large amount of past material that they want to reuse or repurpose. This could be footage from past brand or corporate videos, TV commercials, internal films, promotional stills or even music. It takes time, money and thought to create content that is worth sharing in the first place so it makes sense to want to get the most from it. If the content is for social, having more helps you to get noticed and to stay front of mind for your audience. A bit of extra mileage can make a big difference. So what are some of the ways to find it?

1. Tell the Producer

The earlier in the process the production team know that you want to create as much content as possible, the better. This allows them to look for ways to maximise the final outputs throughout. Share the all the content that you have so that they can see how to best incorporate them. Don't worry about whether you think it's right or not - they will know what they are looking for and will be able to help you.

2. Speak to the Editor

No-one knows the footage as well the the person who has just spent hours pawing over it. Sometimes the production team might have shot hours of footage to create a single 60 second output. This is a very rich hunting ground for additional content. If you want to know what's there, speak the editor. They will be able to let you know what you did or didn't get. Quite often what you think you got and actually got can be quite different things, so it's always a useful conversation to have. Don't worry if you don't get a chance though - this is the kind of thing that your producer does on your behalf.

3. Transcribe your Interviews

It can be a little blinding to look at four hours of interview recordings. One way of making this a lot easier is to get it transcribed. This allows you to do a search for words or phrases - significantly reducing the time needed to scoot through. It can also make it easier for you to understand the content that's there. There are some really excellent websites which do this automatically. The output is not perfect but it's certainly good enough to be getting on with. We use and recommend Trint.

4. Think Cross-Platform

Sometimes a piece of content may have run it's course on specific platform might by ripe for another. For example short reedits which wouldn't work for your company website can be really effective when used with some overlaid graphics on Instagram or Facebook. You may be able to grab still images from videos and share them as Instagram Stories with some supporting copy.

5. No Piece of Content is Ever 'Spent'

Finally, try not to think of content as being 'spent'.  There are always ways to get a little more mileage out of the material that you have. Try to look with fresh eyes. It can be as simple as going back over an old project with a different frame of reference and seeing clips or soundbites in there that make sense in a whole different way. 

Reused assets can lead to really powerful results, particularly when included from an early stage...

BMW - Careers (1)

BMW Careers

This film for BMW Careers is a perfect example of using pre-existing content from the business’ library. Naturally they had a large amount of really lovely footage from the promotional material produced for the main brand. This was combined with graphics, some library, some UGC – also from BMW – sound design and a specifically composed music track. The addition of the track really pulls the production together – making it more than just a collection of disparate material. This is a clear example of how making the producer aware of the stipulations at the outset of the project allowed the creatives and the production team to incorporate the different assets seamlessly.


Whatever you are trying to achieve with your video content, it helps to have people who know what they're talking about on your side. Our team of producers, strategists, creatives, editors, animators and filmmakers have made literally thousands of films for people just like you. They would be happy to discuss your ideas, requirements and the potential that video holds for you. Book a no strings call back from one of our filmmaking team, right here.

Topics: Production process, Repurposed content, How-to, Content Strategy

How to make your content last longer

Posted by Nick Francis
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How to make content last-2

 

It's a really common question - it takes time, headspace and money to create content that is worth sharing. So we thought we would share a couple of thoughts on how you can maximise your content's mileage...

1. Shoot Plenty

Whatever you are producing the more material you can shoot the more options you are giving yourself for the future. You may choose to use that extra material to create social cuts now or to hold them back to refresh the content with a reedit in the future.

2. Tell the Production Team

It helps if the people making the videos know that you want them to last as long as possible. This will allow them to work this into the creative/production.

3. Use Animation

It's great - reflecting brand and looking professional and is infinitely changeable - we have an animation from 2009 that we are still making reedits to for a client. Oh yeah - and the characters don't usually resign.

4. Does it Really Matter?

Usually, you get bored of your content before your audience do. They may be coming to it fresh.

5. Deliver Lasting Value

Just like Steve McQueen, really great ideas, information and entertainment don't go out of fashion.


What's the best length to guarantee engagement online? Well, one way to find out is by downloading our What's the Right Length for Video Online? Whitepaper.

Which is good because it's right here:

Download Casual's Right Length for Video Online Whitepaper

Topics: Production process, Being a better commissioner, How-to, Content Strategy

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