A science-backed process that guarantees results.
You need video that's built to perform, not left to chance. So we built StoryPulse™, combining 20+ years of storytelling with proven, measurable behaviour science.
It will:
- Grab attention
- Stick in memory
- Hit harder emotionally
So content cuts through, connects, and delivers.
How it works
Three steps that change behaviour.
Audience decoding
Most video starts with assumptions about what an audience thinks. We start by establishing what they actually believe, and what it would take to change it.
- 01 What do they believe now?
- 02 What needs to change?
- 03 What’s blocking it?
- 04 What would make the new message believable?
- 05 What does that mean for the film?
It isn’t personas and it isn’t scriptwriting. It’s the discipline of belief, tension and proof. It turns directly into a creative brief: where the story begins, the role the audience plays, the behaviour we’re shifting, the proof the film must show, and the language that carries it.
And it doesn’t stop at one film. Once you’ve decoded the audience, you have a master narrative: a single, evidence-based story that can run across every channel and every campaign, so all your communications pull in the same direction rather than starting from scratch each time.
The result is work built to change behaviour, not just to be watched.
Immersion testing
We see exactly what the audience feels, second by second.
See how your audience really feels
You can ask people what they thought of a film. They’ll tell you what they think you want to hear. Immersion measures something they can’t fake: the second-by-second neurological response that predicts whether they’ll remember it and act on it.
Why it matters to you
Immersion is the science behind the StoryPulse promise: not “people watched”, but “people felt something — and did something”. It turns video from a cost you justify into an investment you can measure.
How it works
- Measure
We measure an audience’s Immersion as they watch, the brain’s signal of attention and emotional value.
- Pinpoint
We see exactly where a film peaks and where it loses people, frame by frame.
- Apply
We use it two ways: to sharpen a film before launch, and to prove its impact after.
Proof it’s not just a claim.
“…videos produced by Casual Films significantly outperformed others.”
Average social engagement of video content for a global bank. Source: independent MovingImage.tv content audit.
Same client, same channels, our films outperformed.
Let’s work together.
After years in R&D we’re thrilled to offer StoryPulse™ to our clients.
Are you ready to optimise your video content? Reach out to info@casualfilms.com.
FAQs
If what you’re looking for isn’t here, we can help. Reach out to info@casualfilms.com
Neuroscience helps us understand how viewers actually process, store and act on what they watch — so we can design every frame to land, not just look good.
People are notoriously poor at explaining what moved them. Self-reporting measures opinion; we measure the unconscious responses that genuinely drive attention, memory and action.
By grounding creative decisions in how the brain responds, we make the moments that matter more memorable — and cut the ones that don’t earn their place.
A creative video looks great. A neurologically effective one is built, tested and refined to change what your audience thinks, feels and does.