Smart Casual · Capture

Smart Capture

A simple and smart mobile app designed to harness the video creation power of teams to create collaborative, authentic video content.

Download on iOS Get it on Android How-to guide

Easy and low-cost creation of user-generated video for internal and external communications, marketing and social media.

Turn your global teams into professional film crews with defined tasks, smart in-camera features and filming tips. Harness the power of smartphone video technology to deliver low-cost, high-quality and fast turnaround content, dramatically expanding your content, your messages and your reach.

1The easiest way to gather user-generated content
01

Download the app

Get Capture free from the Apple App Store or Google Play.

02

Create a project

Set up shot lists, filming instructions and interview questions.

03

Users follow along

Contributors follow the on-screen instructions. Their footage uploads automatically to our secure server.

04

We download & edit

Our team pulls the footage and turns it into finished, on-brand film.

Inside the app

Everything a contributor needs, on one screen.

  • Turn flash on or off
  • View task info
  • Monitor light levels
  • Frame your shot with the grid
  • Use the portrait frame when filming a person
The Smart Capture camera screen: light meter, grid, portrait frame, audio levels and record button
  • Monitor audio levels
  • Switch between front and selfie camera
  • Spirit level turns green when the camera is level
  • Start and stop recording
  • Return to the task list

“Casual has revolutionized the way we collect and tell stories. Their work has directly contributed to the health of our business. To produce the same work with our internal team would have required at least 4x more people and significantly more expense and complexity.”

Brand Manager, GoDaddy

Worth a look

Check these out on the website

Istanbul at sunset, from NBA Hoop Cities Filming abroadInternational productionEight studios, and films shot in 396 cities across 67 countries and territories.See where we film Illustration of a clapperboard beside stacks of coins Planning a filmWhat does a film cost?Choose the kind of film you need and get a price range in your own currency.Price your film A phone wrapped in a torn blue Casual ribbon New every monthWho's winning on YouTube509 B2B company channels, ranked by subscriber growth every 28 days.See the leaderboard

Smart Casual

Find out how Smart Capture can improve your video content.

Let's talk
Site-wide type system v2, 1 Nov 2026: hero titles up to 80px, section titles 38px, card titles 27px, one eyebrow style. Remove to undo.