Service > Video brand guidelines
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guidelines
Brands with a strong, distinctive look are 52% more salient than brands with a weak one.
Source: Kantar BrandZ, 2018
Expanding brand consistency across all your content, including video, keeps your message and aesthetic intact, and increases recognition and loyalty.
Consistency, made repeatable.
A set of standards outlining how a company’s brand should be represented in video. They keep visuals, tone, storytelling and overall strategy aligned across every piece of video content.
Cohesive guidelines increase brand recognition, consistent visual elements and messaging build a strong, memorable identity.
They enhance loyalty, too: a cohesive brand experience creates familiarity and connection, encouraging repeat business and advocacy.
Since 2006, Casual has made nearly 20,000 films for clients including some of the world’s most influential brands, and consulted with top players on what makes video campaigns successful and cohesive.
We blend the art of filmmaking with the language of business, so all your content plays seamlessly into your strategy.
Visual Identity
Best practices for logos, colours, typography and graphical elements in video.
Tone
Playbooks for the desired tone and messaging in scripts, interviews and voiced content.
Storytelling
Pillars that frame compelling narratives aligned with your values and messaging.
Technical Requirements
Camera, lighting and equipment specs, settings, aspect ratios, resolutions, formats and quality standards.
Creative Framework
A harmonious creative perspective across all content, so every piece exudes a consistent, captivating voice.
Leading Management Consulting Group
High-volume video that had drifted off-brand. We built easy-to-use motion-graphic templates, a custom set of treatments to accelerate projects, and a best-practices playbook defining how their brand comes to life in video.
Global Hotel Brand
Hundreds of locations, expanded content teams. One toolkit covering tone of voice, colour and grading, sound design and technical specs, empowering global creators to tell their stories to a single standard.
Cutting-Edge SaaS Powerhouse
A multi-episode customer-stories campaign. Our framework set camera and technical specs, streamlined editing, music and narrative tone, and kept grading and sound cohesive, then briefed cross-functional teams company-wide.
Our consulting services
End-to-end guidelines creation
Production assistance
Best practices for video at scale
Editing templates
File management & post infrastructure
“They are a very skilled strategic partner who brings great content and creativity, complemented by outstanding project management and execution.”
Director of Global Retail Communications, jewellery company
Not ready to brief?
See which of your films already work, set against five competitors.
A Content Ecosystem Report shows what your audience already responds to on YouTube and LinkedIn, how your channel compares with five competitors, a few quick fixes, and a 30-minute call to walk you through it.
- Tell us about your company.
- We reply with a yes or a no within two working hours.
- Your report arrives within five working days of our yes.
We make four a month, for B2B companies already publishing films on YouTube or LinkedIn.