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Explainer video production

One of the best uses for online video is to explain products or services. Seeing a demonstration of your product is one of the best ways to promote it to new audiences and users. These explainers can be branded to fit with the rest of your promotional materials and add a professional edge to any website or pitch. We produce both live action and animated video as explainers. Animation is particularly efficient though, allowing for simplified visuals that quickly get to the heart of your offering.

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Explainer video production

One of the best uses for online video is to explain products or services. Seeing a demonstration of your product is one of the best ways to promote it to new audiences and users. These explainers can be branded to fit with the rest of your promotional materials and add a professional edge to any website or pitch. We produce both live action and animated video as explainers. Animation is particularly efficient though, allowing for simplified visuals that quickly get to the heart of your offering.

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Equally effective are interview-based testimonial videos with experts, clients or customers. Their insights will increase the audience’s trust in the product or service.You can see some examples below.

Marriott video

Marriott International
Chatbot

FactSet video

FactSet
Portware

Ticket video

Verve
Street Team

Why is video such an effective explainer tool?

It’s easy to consume

80% of people will consume all the content on a webpage when it is shared as video vs. only 20% if it is text only. This means that if you have information you need to share, video is the best way to do it.

It’s eye catching

Dynamic and colourful, video makes almost any webpage or conference booth more compelling. A professional video increases dwell times on and offline, giving you and your team more opportunity to build a relationship with your audience.

Share ideas concepts simply and effectively

An expertly crafted video has the effect of compressing time, allowing you to hone the exact message you are sharing. The added benefit of being able to demonstrate the message either literally or metaphorically helps to make your points clear and accessible.

Demonstrate your product

You can’t get your product into the hands of everyone who might purchase it, but you can show them how it works, what it does and why they might want it. You can slow down action, focus in on intricate functions or use animation for additional clarity. User interviews or testimonials allow you to build trust and further your audience’s understanding of your products or services.

Footage can be repurposed again and again

Your audience’s need for quality content isn’t going anywhere. If you make an investment in a team to film in your offices, or an animator to design some assets for your business, they can be cheaply and easily repurposed again and again. All the material becomes part of your company’s library which you can use whenever you need it in the future.

Why is video such an effective explainer tool?

It’s easy to consume

80% of people will consume all the content on a webpage when it is shared as video vs. only 20% if it is text only. This means that if you have information you need to share, video is the best way to do it.

It’s eye catching

Dynamic and colourful, video makes almost any webpage or conference booth more compelling. A professional video increases dwell times on and offline, giving you and your team more opportunity to build a relationship with your audience.

Share ideas concepts simply and effectively

An expertly crafted video has the effect of compressing time, allowing you to hone the exact message you are sharing. The added benefit of being able to demonstrate the message either literally or metaphorically helps to make your points clear and accessible.

Demonstrate your product

You can’t get your product into the hands of everyone who might purchase it, but you can show them how it works, what it does and why they might want it. You can slow down action, focus in on intricate functions or use animation for additional clarity. User interviews or testimonials allow you to build trust and further your audience’s understanding of your products or services.

Footage can be repurposed again and again

Your audience’s need for quality content isn’t going anywhere. If you make an investment in a team to film in your offices, or an animator to design some assets for your business, they can be cheaply and easily repurposed again and again. All the material becomes part of your company’s library which you can use whenever you need it in the future.

Casual Films have been amazing. They had a great feel for our brand and tone and developed some incredible concepts. They have a talented team and a project manager who handled everything!

— BMW Group

Explainer video production with Casual

As anyone who has watched a ‘how to’ on YouTube will know, video is great for increasing comprehension and understanding. Whether it’s consumers choosing between products, or employees onboarding on a new platform - having a video that clearly explains what it is, and how it works, can be game changing.

They say a picture is worth a thousand words. With an explainer video, you can quickly and clearly get across the main benefits of your product and service in a way that is visually engaging and also easy to understand.

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As a full-service video production company, we’ll take you from creative development all the way through to post-production, to ensure that your training video fits all of your requirements. Your Executive Producer will act as your guide, utilising our Smart Casual platform to provide a bespoke service that matches the requirements of your organisation.

Contact our explainer video production team and find out why our clients keep coming back to us.

Thinking about an animation? Learn more about the process.

Explainer Video Production Agency – Key things to consider

What is your experience with explainer videos?

Training video production costs can vary wildly, from a few thousand to hundreds of thousands or even millions of pounds or dollars. Luckily, as this is a creative process the amount you have to invest in the process can be taken into account when coming up with suitable ideas. 

How much does an explainer video cost?

At Casual, our average project is in the $15,000 to $20,000 (£12,000-£18,000) range. This is because our films require creative ideation, scripting, producing, shooting or animating, editing, sound design and music. This gives our clients a product with the best chance to achieve the goals we discuss in the briefing stage.

If you just want a video on your website, save your money and shoot it yourself, on your cell phone. If you want a professionally produced business tool to solve a business problem, then you won’t find better value than working with Casual Films.

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Find out more about how Smart-Casual can help improve your video content

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