Explainer video

Explainer video production company for B2B products

Animated and live-action explainers that make a product or service easy to understand in a couple of minutes. One idea, landed clearly.

We make explainer videos for B2B products and services: animated, live action or both. Each one is written for one audience and one next step.

We produce both live action and animated explainers. Animation is particularly efficient: simplified visuals that quickly get to the heart of your offering, branded to fit the rest of your materials.

At a glance

Cost

US$15,000 to US$27,000 for most animated explainers. Live action plus animation from US$36,000.

Time

Four to eight weeks from brief to delivery.

Proof

Explainers for Google's Project Relate. Client films have won 250+ awards.

Who you work with

Lydia Chan in New York, then a producer and crew or animators from brief to delivery.

What happens next

Book a call or email us. We reply within two working hours.

An explainer in action

One film to watch, and the person you talk to first.

GoogleProject Relate in GhanaA live-action film showing how Project Relate, Google's speech app, helps people with non-standard speech in Ghana be understood.
How we make an explainer
01

1. Brief

Tell us who the film is for and what they should do after watching. We agree how we'll measure it before we start.

02

2. Script

We turn what you sell into a short script in plain language, with a note on what's on screen for every line.

03

3. Look and storyboard

Style frames and a storyboard show exactly how the film will look before anything is filmed or animated.

04

4. Make and deliver

We film, animate or both, add voice-over, music and captions, then cut versions for your site, sales team and social.

1Explainers in action

Testimonial and demo explainers.

Marriott International Chatbot
FactSet Portware
Verve Street Team
2What we make

Explainers, case studies and how-to videos.

01

Explainer video production

The process starts with a script. We condense the information to a suitable duration using easy-to-understand language, then suggest ways to bring it to life depending on budget: animation, live action or mixed media.

02

Case study video

Case studies are incredibly useful sales tools, dynamically explaining a project’s problem, solution and results in a snappy two-minute film. We distil years of work down to the most important components, collating product shots, screen grabs, photos and existing footage into one cohesive look.

03

How-to videos

Following along step by step is a really effective way to learn new skills. How-to videos can be produced economically. Audiences aren’t looking for high-end bells and whistles; they want clarity and simplicity, and our award-winning team would be delighted to help.

Why video is such an effective explainer

A short film gets the main point across faster than a page of text, and people can watch it wherever they find you.

“We were impressed by their capacity to show with images the concepts we were keen to transmit and communicate.”

CEO, IT consulting firm, Spain

Explainer video production with Casual

As anyone who has watched a ‘how to’ on YouTube knows, video is great for increasing comprehension. Whether it’s consumers choosing between products or employees onboarding onto a new platform, a video that clearly explains what something is and how it works can be game-changing.

A picture is worth a thousand words. An explainer gets your main benefits across in a way that’s visually engaging and easy to understand. As a full-service video production company, we take you from creative development through to post production, with your Executive Producer as your guide.

Thinking about an animation? See how the process works.

What buyers ask

Questions about explainer video production.

Most animated explainers cost US$15,000 to US$27,000. Mixing live action with animation starts at US$36,000. Simpler pieces can cost less as part of a set. Price yours in our cost calculator; a producer confirms a proper figure once they have seen your brief.

Most explainers take four to eight weeks from brief to delivery. Quick feedback on the script and storyboard is what speeds it up most.

Long enough to land one idea. For a product explainer that is usually one to two minutes; for ads and social, under a minute, cut from the same film.

Animation suits software, data and processes you can't film, and it is easy to update later. Live action suits physical products, places and real customers, because seeing people builds trust. Many explainers mix the two.

It speaks to one audience and covers five things: the problem, your solution, how it works, what it does for them, and what to do next.

Yes. We deliver translated voice-over, subtitles and on-screen text for each market, from the same edit.

Your first call is with Lydia Chan in New York. A producer then runs your film day to day, with our writers, directors and animators, from brief to delivery.

We reply within two working hours.

Worth a look

Check these out on the website

Istanbul at sunset, from NBA Hoop Cities Filming abroadInternational productionEight studios, and films shot in 396 cities across 67 countries and territories.See where we film Illustration of a clapperboard beside stacks of coins Planning a filmWhat does a film cost?Choose the kind of film you need and get a price range in your own currency.Price your film A phone wrapped in a torn blue Casual ribbon New every monthWho's winning on YouTube509 B2B company channels, ranked by subscriber growth every 28 days.See the leaderboard

Brief us now

Make your product easy to understand.

Brief us
Site-wide type system v2, 1 Nov 2026: hero titles up to 80px, section titles 38px, card titles 27px, one eyebrow style. Remove to undo.