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Explainer video production

One of the best uses for online video is to explain products or services. Seeing a demonstration of your product is one of the best ways to promote it to new audiences and users. These explainers can be branded to fit with the rest of your promotional materials and add a professional edge to any website or pitch. We produce both live action and animated video as explainers. Animation is particularly efficient though, allowing for simplified visuals that quickly get to the heart of your offering.

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Explainer video production

One of the best uses for online video is to explain products or services. Seeing a demonstration of your product is one of the best ways to promote it to new audiences and users. These explainers can be branded to fit with the rest of your promotional materials and add a professional edge to any website or pitch. We produce both live action and animated video as explainers. Animation is particularly efficient though, allowing for simplified visuals that quickly get to the heart of your offering.

brief us now

Explainer video production

One of the best uses for online video is to explain products or services. Seeing a demonstration of your product is one of the best ways to promote it to new audiences and users. These explainers can be branded to fit with the rest of your promotional materials and add a professional edge to any website or pitch. We produce both live action and animated video as explainers. Animation is particularly efficient though, allowing for simplified visuals that quickly get to the heart of your offering.

brief us now

Equally effective are interview-based testimonial videos with experts, clients or customers. Their insights will increase the audience’s trust in the product or service.You can see some examples below.

Marriott video

Marriott International
Chatbot

FactSet video

FactSet
Portware

Ticket video

Verve
Street Team

Why is video such an effective explainer tool?

It’s easy to consume

80% of people will consume all the content on a webpage when it is shared as video vs. only 20% if it is text only. This means that if you have information you need to share, video is the best way to do it.

It’s eye catching

Dynamic and colourful, video makes almost any webpage or conference booth more compelling. A professional video increases dwell times on and offline, giving you and your team more opportunity to build a relationship with your audience.

Share ideas concepts simply and effectively

An expertly crafted video has the effect of compressing time, allowing you to hone the exact message you are sharing. The added benefit of being able to demonstrate the message either literally or metaphorically helps to make your points clear and accessible.

Demonstrate your product

You can’t get your product into the hands of everyone who might purchase it, but you can show them how it works, what it does and why they might want it. You can slow down action, focus in on intricate functions or use animation for additional clarity. User interviews or testimonials allow you to build trust and further your audience’s understanding of your products or services.

Footage can be repurposed again and again

Your audience’s need for quality content isn’t going anywhere. If you make an investment in a team to film in your offices, or an animator to design some assets for your business, they can be cheaply and easily repurposed again and again. All the material becomes part of your company’s library which you can use whenever you need it in the future.

Why is video such an effective explainer tool?

It’s easy to consume

80% of people will consume all the content on a webpage when it is shared as video vs. only 20% if it is text only. This means that if you have information you need to share, video is the best way to do it.

It’s eye catching

Dynamic and colourful, video makes almost any webpage or conference booth more compelling. A professional video increases dwell times on and offline, giving you and your team more opportunity to build a relationship with your audience.

Share ideas concepts simply and effectively

An expertly crafted video has the effect of compressing time, allowing you to hone the exact message you are sharing. The added benefit of being able to demonstrate the message either literally or metaphorically helps to make your points clear and accessible.

Demonstrate your product

You can’t get your product into the hands of everyone who might purchase it, but you can show them how it works, what it does and why they might want it. You can slow down action, focus in on intricate functions or use animation for additional clarity. User interviews or testimonials allow you to build trust and further your audience’s understanding of your products or services.

Footage can be repurposed again and again

Your audience’s need for quality content isn’t going anywhere. If you make an investment in a team to film in your offices, or an animator to design some assets for your business, they can be cheaply and easily repurposed again and again. All the material becomes part of your company’s library which you can use whenever you need it in the future.

Casual have been amazing. They had a great feel for our brand and tone and developed some incredible concepts. They have a talented team and a project manager who handled everything!

— BMW Group

Explainer video production with Casual

As anyone who has watched a ‘how to’ on YouTube will know, video is great for increasing comprehension and understanding. Whether it’s consumers choosing between products, or employees onboarding on a new platform - having a video that clearly explains what it is, and how it works, can be game changing.

They say a picture is worth a thousand words. With an explainer video, you can quickly and clearly get across the main benefits of your product and service in a way that is visually engaging and also easy to understand.

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As a full-service video production company, we’ll take you from creative development all the way through to post-production, to ensure that your training video fits all of your requirements. Your Executive Producer will act as your guide, utilising our Smart Casual platform to provide a bespoke service that matches the requirements of your organisation.

Contact our explainer video production team and find out why our clients keep coming back to us.

Thinking about an animation? Learn more about the process.

Explainer Video Production Agency – Key things to consider

What is your experience with explainer videos?

Training video production costs can vary wildly, from a few thousand to hundreds of thousands or even millions of pounds or dollars. Luckily, as this is a creative process the amount you have to invest in the process can be taken into account when coming up with suitable ideas. 

How much does an explainer video cost?

At Casual, our average project is in the $15,000 to $20,000 (£12,000-£18,000) range. This is because our films require creative ideation, scripting, producing, shooting or animating, editing, sound design and music. This gives our clients a product with the best chance to achieve the goals we discuss in the briefing stage.

If you just want a video on your website, save your money and shoot it yourself, on your cell phone. If you want a professionally produced business tool to solve a business problem, then you won’t find better value than working with Casual Films.

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FAQs

Why is explainer videos production so popular?

Is it really worth using video to promote your business or product? Do you have enough resources to create and use video content in your marketing? The answer is simple: yes, it’s worth it.
 
Video boosts conversions and sales - Videos can make you some serious revenue. Adding a video on your landing page can increase conversions by 80%. Include a call to action by adding a link through to the next step on the customer journey. And explore the world of interactive videos, to encourage actions even more.


Video builds trust - trust is the foundation of successful business. Content marketing is based on trust and creating long-term relationships. Rather than a hard sell, let your audience come to you by providing them interesting and useful information.


Video marketing can explain everything - 98% of users say they’ve watched an explainer video to learn more about a product or service. 


Search optimization - Google loves videos. The inclusion of video improves SEO, consequently boosting a business’ place in the rankings. Visitors on your site have longer exposure and signals search engines that your site has good content. You’re 53 times more likely show up first on Google if you have a video embedded on your website.
 
Video is one of the most versatile and profitable marketing tools out there. Thoughtfully produced video keeps your messaging fresh for a long period of time, helping you to get far more ‘bang for your buck’. 

Succinctly explaining what a product or service is or does is an effective use of video. Most businesses communicating a message assume too much background knowledge, explainer video productions can break down the details of the product whilst building trust and understanding. 

“What is it? And how does it work?”. Two questions on the tip of the tongue of consumers and employees everywhere. 

Whether it’s a product or a service, explainer videos are great at increasing your audience’s comprehension and understanding. Once they have a better grasp of the product or service, they are much more likely to buy it/adopt it/implement it.

Animation is a very common approach. It helps simplify the message through clear visuals and voice over. Concepts are broken down into easy to understand illustrations. Processes can be explained through kinetic infographics and typography. 

Live action can be helpful when the product or service is better represented ‘in situ’.

Typically the explainer video process starts with a script. We’ll condense the information down to a suitable duration, using easy to understand language. This becomes the backbone for the rest of the production. We’ll then suggest various ways to bring that script to life, depending on your budget. Animation. Live action. Mixed media. 

What is the best way to make animated videos?

The most effective style of explainer videos can often be an animated video production. This execution allows you to break down complex messaging or concepts because of the ability to ‘show and tell’ - using abstract, clear visuals and accessible metaphors to gain audience understanding. 

Animation is a powerful, agile and future-proof piece of communication. Animated videos can bring concepts to life that no lengthy text or live video can. It’s a perfect combination of entertainment, nostalgia, and simplicity. Your content can be full of character, whether it’s abstract or type based. You can show complex data in a way that is much more engaging than a spreadsheet or slide, and more interesting than a long list of guidelines in email. You can be thought-provoking, emotive, humorous or serious. 

To future-proof your communications, when working with animation we are not bound by what footage is shot on the day - animation is infinitely editable.  With the knowledge your messaging may need to change in weeks or months, you can create an animated marketing video in a style that can be updated with minimal impact. This means your content can remain current and relevant without producing additional media. 

Assets for animation can be used for multiple purposes beyond the final film. You can reformat artwork for wider campaign purposes. You can use artwork to create social banners, gifs, and stills for websites or mailers. You can use artwork as a way to continue promoting your messaging without continually sharing the same content. Animated assets may also exist already as part of a company's brand toolkit.

Casual can walk you through the process from end to end, develop a creative concept, work up style frames, pre-viz clips, right through to sophisticated 2D or 3D animated films, or even stop motion, all under the one roof.

How much should an explainer video production cost?

Any explainer video company should be able to offer a range of concepts and executions to fit most budgets. A simple, motion graphics animation with kinetic text will sit on the lower end of the budget scale, a more complex 3D animation with integrated talking head interviews will sit at the higher end of the scale. 

A good explainer video services producer will find the right balance between impact and affordability for you. They can all be executed fairly inexpensively. Indeed the majority of explainers we produce fall within a 8-20K budget range.