Explainer video production

Is it really worth using video to promote your business or product? Do you have enough resources to create and use video content in your marketing? The answer is simple: yes, it’s worth it.
 
Video boosts conversions and sales - Videos can make you some serious revenue. Adding a video on your landing page can increase conversions by 80%. Include a call to action by adding a link through to the next step on the customer journey. And explore the world of interactive videos, to encourage actions even more.

Video builds trust - trust is the foundation of successful business. Content marketing is based on trust and creating long-term relationships. Rather than a hard sell, let your audience come to you by providing them interesting and useful information.

Video marketing can explain everything - 98% of users say they’ve watched an explainer video to learn more about a product or service. 

Search optimization - Google loves videos. The inclusion of video improves SEO, consequently boosting a business’ place in the rankings. Visitors on your site have longer exposure and signals search engines that your site has good content. You’re 53 times more likely show up first on Google if you have a video embedded on your website.
 
Video is one of the most versatile and profitable marketing tools out there. Thoughtfully produced video keeps your messaging fresh for a long period of time, helping you to get far more ‘bang for your buck’. 

Succinctly explaining what a product or service is or does is an effective use of video. Most businesses communicating a message assume too much background knowledge, explainer video productions can break down the details of the product whilst building trust and understanding. 

“What is it? And how does it work?”. Two questions on the tip of the tongue of consumers and employees everywhere. 

Whether it’s a product or a service, explainer videos are great at increasing your audience’s comprehension and understanding. Once they have a better grasp of the product or service, they are much more likely to buy it/adopt it/implement it.

Animation is a very common approach. It helps simplify the message through clear visuals and voice over. Concepts are broken down into easy to understand illustrations. Processes can be explained through kinetic infographics and typography. 

Live action can be helpful when the product or service is better represented ‘in situ’.

Typically the explainer video process starts with a script. We’ll condense the information down to a suitable duration, using easy to understand language. This becomes the backbone for the rest of the production. We’ll then suggest various ways to bring that script to life, depending on your budget. Animation. Live action. Mixed media. 

The most effective style of explainer videos can often be an animated video production. This execution allows you to break down complex messaging or concepts because of the ability to ‘show and tell’ - using abstract, clear visuals and accessible metaphors to gain audience understanding. 

Animation is a powerful, agile and future-proof piece of communication. Animated videos can bring concepts to life that no lengthy text or live video can. It’s a perfect combination of entertainment, nostalgia, and simplicity. Your content can be full of character, whether it’s abstract or type based. You can show complex data in a way that is much more engaging than a spreadsheet or slide, and more interesting than a long list of guidelines in email. You can be thought-provoking, emotive, humorous or serious. 

To future-proof your communications, when working with animation we are not bound by what footage is shot on the day - animation is infinitely editable.  With the knowledge your messaging may need to change in weeks or months, you can create an animated marketing video in a style that can be updated with minimal impact. This means your content can remain current and relevant without producing additional media. 

Assets for animation can be used for multiple purposes beyond the final film. You can reformat artwork for wider campaign purposes. You can use artwork to create social banners, gifs, and stills for websites or mailers. You can use artwork as a way to continue promoting your messaging without continually sharing the same content. Animated assets may also exist already as part of a company's brand toolkit.

Casual can walk you through the process from end to end, develop a creative concept, work up style frames, pre-viz clips, right through to sophisticated 2D or 3D animated films, or even stop motion, all under the one roof.

Any explainer video company should be able to offer a range of concepts and executions to fit most budgets. A simple, motion graphics animation with kinetic text will sit on the lower end of the budget scale, a more complex 3D animation with integrated talking head interviews will sit at the higher end of the scale. 

A good explainer video services producer will find the right balance between impact and affordability for you. They can all be executed fairly inexpensively. Indeed the majority of explainers we produce fall within a 8-20K budget range.