Full-service social media video production

Facebook is a great place to engage with your audience, the algorithm Facebook runs targets human-led stories to appear more prevalently on your feed. The more a piece of content is engaged with, shared, liked and commented on, the more traction it builds and the more visible it becomes. You should consider all the ways to display content on Facebook:

1. Facebook stories
2. Through a post
3. Banner video

Facebook stories are quick, fun video/imagery snippets that only appear for a short time. They can create excitement around a product/ new launch or they can be used to keep your audience engaged with your brand on a day to day basis.

A video post will live on your page forever but it is most likely to be viewed within the first few weeks of being posted. This content should be engaging and concise but you can afford to post a longer video should the content be engaging enough to hold the viewers’ attention. The video should be in a vertical or square aspect ratio to maximise the visibility on the newsfeed. You can re-post the video if you want to try and boost views further down the line and they can start to build traction through views, likes, shares and comments.

Linkedin video is still relatively new compared to other social platforms. The perception of video on Linkedin has changed dramatically over the past few years. Originally seen as a platform for long-form B2B content, Linkedin has proven itself to be a great place to host any video content. With a target audience engaging with content from a professional standpoint, Linkedin is the best place for recruitment content and other business specific marketing.

Video content generally earns three times the number of engagements than that of a text only post. You have a large overall duration to play with ranging from 3 seconds to 10 minutes and the option of posting vertical or horizontal video. As with all social media content our social media video production team highly recommends including subtitles, because most videos are likely to be viewed without sound.

YouTube is also a great place for targeted media spend, you can pay to advertise your content on other videos that are likely to attract your target market. Having a hook in the first 5 seconds is key though as most paid for advertising gives you the option to skip after five seconds. YouTube content is best viewed in 16:9 so bear this in mind when planning your video project.

Instagram allows you to target your audience in every way possible, as they are scrolling through their feed they will see your post, when they are checking their Instagram stories they will be reminded of you and if they are really engaged they will watch your IGTV content. Our social media video production team also highly recommends you leave a link on a video to other information or your company’s website — it’s a great way to generate traction and allow the viewer to continue their content journey.