Award-winning social video.

YouTube is your home for video content. Whether your video is short or long, YouTube gives you the flexibility to post any duration and build your brand’s channel with ease.

For your business, YouTube is an ideal platform to host your videos. You can upload your content once and easily embed it across all your social channels, ensuring all views are counted in one place rather than scattered across different platforms.

YouTube stands out because it reaches a diverse audience, unlike Facebook or Instagram. Think of it as a modern, video-first search engine. Need to learn something? You probably “YouTube it.”

It’s also a great space for targeted ads. You can pay to place your content in front of viewers who fit your target market — just remember, hooking them in the first five seconds is key, as most ads give the option to skip after a few seconds.

Keep in mind, YouTube videos perform best in a 16:9 aspect ratio, so plan your project accordingly for optimal viewing.

Facebook is a great platform to engage with your audience, especially with Gen X and Baby Boomers. Its algorithm favours human-led stories, so the more your content is liked, shared, and commented on, the more visible it becomes.

Facebook Stories: quick, fun snippets that create excitement around your brand or a product launch. Video Posts: these live on your page and get the most views in the first few weeks — keep them concise, but if engaging, longer videos can work. Banner Videos: ideal for grabbing attention at the top of your page.

Remember, use vertical or square aspect ratios for better visibility on the newsfeed. You can always re-post videos to boost engagement over time.

LinkedIn has evolved from a hub for long-form B2B content to a versatile platform for all kinds of video. With a professional audience, it’s ideal for recruitment and business marketing — and recently, more authentic, user-generated content is gaining traction, similar to Instagram and TikTok.

Video on LinkedIn gets three times more engagement than text posts. You can post videos from 3 seconds to 10 minutes in either vertical or horizontal formats. Always include subtitles, as most viewers watch without sound.

TikTok is your key to connecting with a younger, highly engaged audience. With its fast-growing user base, TikTok lets you reach millions through short, creative content that can easily go viral.

The platform’s algorithm favours engagement over follower count, giving you a chance to boost visibility and build a loyal community. By tapping into trending challenges, hashtags and sounds, you can create relatable, entertaining content that drives brand awareness and deepens audience connections.

Instagram is your go-to platform for video campaigns, especially when targeting Gen Z and millennials. Whether you’re planning a single video or a full campaign, Instagram offers multiple ways to engage your audience — standard posts that stay on your profile, short-lived 15-second stories, or longer content with IGTV and 90-second reels.

Instagram helps you reach your audience at every touchpoint — from their feed to their stories and IGTV. We also recommend adding links to your videos to drive traffic to your website and keep viewers engaged with your brand.