AI Video · New tools. Same craft.

New tools.
Same craft.

Most AI video feels like a machine made it. Yours won’t.

AI can turn out a video in an afternoon, and you can tell: slick and hollow, forgotten by lunchtime.

With us, AI is treated like any other tool in the kit: it earns its place or it stays out. Behind every decision: 20 years of craft. The judgement, the story, the warmth and the taste machines miss stay human.

 

01

Smarter Briefs

Great videos begin with clear thinking

Your brief runs through Casual’s creative intelligence, built on the same behavioural science as Storypulse™.

You get the research and synthesis in half the time, and the strategic thinking up front, where it counts.

02

Expanded Creative

Imagine and realise what was once out of reach

Worlds, characters and performances a budget or shoot schedule would normally rule out are now open to your film.

The ideas and the story behind them stay human.

03

Accelerated Post Production

Faster edits, greater polish, better value

AI takes the grunt work, the voice clean-up and the first-pass cuts, so craft time goes where it matters.

You get quicker timelines, lower costs and films that look the part.

Our AI films

AI films we have made for clients

Prosus

Brand manifesto

Filmed footage, AI-generated scenes and stock, cut into one brand manifesto that Prosus now shares publicly.

Fundamental

Launch film

Most shots were generated with AI from Fundamental’s own imagery, then finished by our London and Hong Kong teams in about 30 hours.

Fundamental

Explainer: LLMs v LTMs

An animated explainer built with AI from the script and brand guidelines, without a traditional animation pipeline.

Three ways to work with us

Make AI films worth watching, your way.

Your team can make AI video now. We help you make it good enough to carry your name.

  1. Done for you

    We make it for you

    Tell us what the film has to do. We write it, make it and deliver it, using AI where it helps and people where it counts.

  2. Done with you

    We make it with your team

    Your team brings the ideas and the brand. We bring the craft, the tools and the quality checks, and we make the films together.

  3. Done by you

    We set your team up to make it

    We train your team on the tools and on our standard, set up the workflow, and review the first films until they are ready to carry your name.

Talk to us about AI video

We were impressed with Casual’s flexibility and rapid turnaround times… The films look beyond amazing.

Jade Romero, Marketing Lead, Canopy

Worth a look

Check these out on the website

Istanbul at sunset, from NBA Hoop Cities Filming abroadInternational productionEight studios, and films shot in 396 cities across 67 countries and territories.See where we film Illustration of a clapperboard beside stacks of coins Planning a filmWhat does a film cost?Choose the kind of film you need and get a price range in your own currency.Price your film A phone wrapped in a torn blue Casual ribbon New every monthWho's winning on YouTube509 B2B company channels, ranked by subscriber growth every 28 days.See the leaderboard

Same tools. Same standard. Your name on it.

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