1
Pre-Production: Smarter Starts with Data-Driven Briefs
Great videos begin with clear thinking. That’s why we use AI to analyse and enhance client briefs before we even start writing scripts or storyboards.
We’ve processed thousands of project briefs to understand what leads to successful outcomes. With that data, we’ve trained AI models to:
- Identify missing information
- Spot opportunities for greater impact
- Align creative direction with strategic goals
We call this process Casual Clarity — helping clients sharpen their ideas before a single frame is shot.
2
Production: Expanding Creative Possibility
AI tools let us imagine and realise visuals that once took days of planning or were simply out of reach.
Whether it’s concepting rich visual treatments or simulating complex shots, we use the latest GenAI models to:
- Accelerate ideation and visual exploration
- Prototype animations or motion graphics in hours, not days
- Visualise concepts across a range of styles and formats
This means greater creative ambition at any budget — and faster paths from idea to execution.
3
Post-Production: Faster, Leaner, Sharper
AI helps us deliver edits faster, with greater polish — and better value for you.
By streamlining tasks like voice clean-up and first-pass cuts, AI frees up our editors to focus on the creative decisions that really count. The result? Faster timelines, lower costs, and videos that look like a million bucks — without costing it.
We use AI to:
• Handle file management and syncing
• Create scratch and final voiceovers
• Generate rough cuts and paper edits
• Enhance audio and visuals with precision tools