Resources · FAQ & guides
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about video?
Our FAQ videos, free white papers and webinars may have the answer. Browse the library, or search for something specific.
Are social assets included in the project?
Can you show us examples of what we could do and what it might cost?
What does your process look like?
Would you be able to support with the brief?
How much does a video cost?
What does the animation process involve?
Can you shoot remotely?
What are the 5 Stages of Production?
Production 101: Brief and Budget
Production 101: Creative Process
Production 101: Pre Production
Production 101: Head of Post Spotlight
Production 101: Post Production
Production 101: Color Grade
Production 101: Sound Design
Production 101: Animation
Webinar: Brand to Demand
Roundtable: Brand vs. Demand Marketing
Sustainability: Greening the Screen
Designing Impactful Sustainability Programs
Brand vs. Demand Marketing
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FAQs
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Neuroscience helps us understand how viewers actually process, store and act on what they watch — so we can design every frame to land, not just look good.
People are notoriously poor at explaining what moved them. Self-reporting measures opinion; we measure the unconscious responses that genuinely drive attention, memory and action.
By grounding creative decisions in how the brain responds, we make the moments that matter more memorable — and cut the ones that don’t earn their place.
A creative video looks great. A neurologically effective one is built, tested and refined to change what your audience thinks, feels and does.