We don't believe in guesswork. We engineer videos, frame by frame, then measure the results.
Faster turnarounds. Tighter budgets. Leaner teams. But you need more video than ever.
We help you create work that stands out and stands up to scrutiny.
“Casual have revolutionised the way we make video”
GoDaddy
Trusted by the largest brands to deliver
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The challenge
increase in the volume of content available to your audience over the last 10 years.
watch time per consumer per year - it has hardly changed.
Source: McKinsey & Company, 2025
Your content is now judged against Netflix. The filter is automated: platform AI decides what your audience sees, and it rewards authority and credibility. Generic content isn’t just ignored anymore. It’s cut before anyone sees it.
Why our clients choose us
Our clients tell us that we’re their global creative team. That no matter where, we operate like the best internal hire they could hope for.
StoryPulse, our behavioural-science methodology, engineers attention, memory and emotion into every film, and measures the result. Audiences watch, remember and act.
20 years making films for the world’s largest brands. Clear, credible, impossible to skip, landing when it matters most.
Nine offices across seven countries. Local crews who know the audience, one team that picks up the phone, with price and delivery guaranteed.
“Stakeholders repeatedly return and request to work with Casual over other vendor options thanks to the ease of process, compelling deliverables and measurable ROI through engagement.”
Senior Global Video Producer, financial services firm (10,001+ employees)
Outcome-led case studies
Brand awareness · Explain & promote
GoDaddy wanted real entrepreneurs, not claims, to show how it helps small businesses grow. We built a customer-led documentary series and a repeatable model: more than 100 short films, each following a real entrepreneur, all to one standard across markets.
“We’re getting a 34% engagement rate on these videos and a lot of positive chatter.”
Jillian Johnson, Program Manager, GoDaddy
Attract · Recruit
Employer-brand films celebrating the Employee Resource Groups, putting real people at the centre and creating buzz inside and outside the business.
“Casual Films are great storytellers who bring a wide range of technical and creative expertise to bring stories to life.”
Dawn Hollingworth, Global Head of Employer Branding, Rolls-Royce
Sales · Brand at board level
13 films across Africa and Asia, one narrative, six weeks, a fixed investor-day date, all delivered ahead of schedule for one investor day.
“The fact that our share price closed at £15.13, up over 10 pence on the day, is a direct result of the rich content and the high-quality production.”
Pip Beasley, Chief of CEO Operations & Corporate Affairs, Prudential Corporation Asia
Our results speak for themselves
“…videos produced by Casual Films significantly outperformed others.”
Average social engagement of video content for a global bank. Source: independent MovingImage.tv content audit.
Most suppliers turn up for the brief and the shoot, then disappear. We run a continuous loop.
A quick diagnostic to assess whether a brief is ready for production, or whether there’s a deeper audience or persuasion challenge to solve first. It identifies gaps in clarity around audience, behaviour, belief and barriers.
You get a written treatment: the idea, the story, the look and feel, and the reason behind each choice. Nothing goes into production until the thinking is on the page and you’re behind it.
Our in-house crews cover nine cities, and a vetted local network reaches everywhere else, all coordinated through Smart Casual, our project management platform.
We assess the video’s performance against your chosen KPIs. Or we run immersion testing to see how it performs against the subconscious mind.
Then we keep working until it does its job, that’s the Casual Guarantee.
A quick diagnostic to assess whether a brief is ready for production, or whether there’s a deeper audience or persuasion challenge to solve first. It identifies gaps in clarity around audience, behaviour, belief and barriers.
You get a written treatment: the idea, the story, the look and feel, and the reason behind each choice. Nothing goes into production until the thinking is on the page and you’re behind it.
Our in-house crews cover nine cities, and a vetted local network reaches everywhere else, all coordinated through Smart Casual, our project management platform.
We assess the video’s performance against your chosen KPIs. Or we run immersion testing to see how it performs against the subconscious mind.
Then we keep working until it does its job, that’s the Casual Guarantee.
“This was the most seamless video production process I’ve ever participated in, and I’ve done this a lot. They were so organized and had clear deadlines… always on time, until the end, when they actually finished ahead of schedule.”
DeDe Cordell, Communications Manager, Yuba Water Agency
The Casual Guarantee
“We knew we could rely on them.”
Ben Bush, Partner & Head of Strategy, The Frameworks
We successfully deliver between 700 and 1,000 projects per year. Each includes large numbers of reversions for social and multi-platform distribution. Our record this year was 248 deliverables on one project.
ARIEL, AI video
AI changes how we create. It doesn't change what makes great storytelling.
Most AI video looks like a machine made it. Yours won’t. With ARIEL, AI is treated like any other tool in the kit: it earns its place in your film or it stays out, with 20 years of craft behind every decision. AI gets you there faster and takes you further, and we hold every frame to the same bar as anything with our name on it.
FAQs
If what you’re looking for isn’t here, we can help. Reach out to info@casualfilms.com
Neuroscience helps us understand how viewers actually process, store and act on what they watch — so we can design every frame to land, not just look good.
People are notoriously poor at explaining what moved them. Self-reporting measures opinion; we measure the unconscious responses that genuinely drive attention, memory and action.
By grounding creative decisions in how the brain responds, we make the moments that matter more memorable — and cut the ones that don’t earn their place.
A creative video looks great. A neurologically effective one is built, tested and refined to change what your audience thinks, feels and does.
Tell us what you need video to do for you. We’ll show you how.
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