B2B Video Production for Global Brands | Casual Films

The challenge

An explosion in content. Practically no more attention.

25,000×

more hours of content uploaded to YouTube in a year than produced by every TV network and streaming service combined.

1–2%

yearly growth in the time people spend with media over the past decade. It has hardly changed.

Source: McKinsey & Company, “The attention equation”, June 2025

Your content is now judged against Netflix. The filter is automated: platform AI decides what your audience sees, and it rewards authority and credibility. Generic content isn’t just ignored anymore. It’s cut before anyone sees it.

Why our clients choose us

Our clients tell us that we’re their global creative team. That no matter where, we operate like the best internal hire they could hope for.

Storypulse™, our audience-led behavioural-science methodology, engineers attention, memory and emotion into every film, and measures the result. Audiences watch, remember and act.

About Storypulse™

“Stakeholders repeatedly return and request to work with Casual over other vendor options thanks to the ease of process, compelling deliverables and measurable ROI through engagement.”

Senior Global Video Producer, financial services firm (10,001+ employees)

Outcome-led case studies

GoDaddy

Brand awareness · Explain & promote

About 500% more output100+ short films34% engagement rate

GoDaddy wanted real entrepreneurs to show how it helps small businesses grow. We built a customer-led documentary series and a repeatable model. That meant more than 100 short films, each following a real entrepreneur, all to one standard across markets.

On Clutch, GoDaddy’s Program Manager puts the growth at about 500%. The series went from “around 15 stories in a year” to “about 80 stories in a year”, each with “about 4–6 different deliverables”.

Source: Jillian Johnson, Program Manager, GoDaddy, on Clutch, January 2021.

“We’re getting a 34% engagement rate on these videos and a lot of positive chatter.”

Jillian Johnson, Program Manager, GoDaddy

Rolls-Royce

Attract · Recruit

Employer-brand filmsInternal + external buzzStrong social traction

Employer-brand films celebrating the Employee Resource Groups, putting real people at the centre and creating buzz inside and outside the business.

“Casual Films are great storytellers who bring a wide range of technical and creative expertise to bring stories to life.”

Dawn Hollingworth, Global Head of Employer Branding, Rolls-Royce

Prudential

Sales · Brand at board level

13 films13 countries6 weeks, ahead of schedule

13 films across Africa and Asia, one narrative, six weeks, a fixed investor-day date, all delivered ahead of schedule for one investor day.

“The fact that our share price closed at £15.13, up over 10 pence on the day, is a direct result of the rich content and the high-quality production.”

Pip Beasley, Chief of CEO Operations & Corporate Affairs, Prudential Corporation Asia

Our results speak for themselves

“…videos produced by Casual Films significantly outperformed others.”

Average social engagement of video content for a global bank. Source: content audit by Moving Image.

Casual

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Others

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How it works

Most suppliers turn up for the brief and the shoot, then disappear. We handle it all, from strategy to distribution, and keep improving it as we go.

01 Strategy

02 Creative

03 Production, anywhere

04 Distribution

05 Measure & optimise

Traditional supplier

Casual

Storypulse™ maps your channels, rivals and audience, and reads the films you already have against what works. You see where your films are missing their audience, with data to sharpen the brief from the start.

You get a written treatment: the idea, the story, the look and feel, and the reason behind each choice. Nothing goes into production until you're happy.

Our in-house teams work from eight offices in seven countries, and trusted local crews join when the shoot is somewhere else. Every project runs on Smart Casual, our proprietary production system.

We set the titles, tags and metadata so each film gets found, then post it to the right people on the right channels.

We track what each film does against your KPIs, or run immersion testing to see how it lands, and optimise as we go. If it isn’t doing its job, we keep working until it does: that’s the Casual Guarantee.

Traditional supplier Casual — continuous loop

01 Strategy

Storypulse™ maps your channels, rivals and audience, and reads the films you already have against what works. You see where your films are missing their audience, with data to sharpen the brief from the start.

02 Creative

You get a written treatment: the idea, the story, the look and feel, and the reason behind each choice. Nothing goes into production until you're happy.

03 Production, anywhere

Our in-house teams work from eight offices in seven countries, and trusted local crews join when the shoot is somewhere else. Every project runs on Smart Casual, our proprietary production system.

04 Distribution

We set the titles, tags and metadata so each film gets found, then post it to the right people on the right channels.

05 Measure & optimise

We track what each film does against your KPIs, or run immersion testing to see how it lands, and optimise as we go. If it isn’t doing its job, we keep working until it does: that’s the Casual Guarantee.

“This was the most seamless video production process I’ve ever participated in, and I’ve done this a lot. They were so organized and had clear deadlines… always on time, until the end, when they actually finished ahead of schedule.”

DeDe Cordell, Communications Manager, Yuba Water Agency

Whatever you need, chances are we’ve done it before

Since 2006 we’ve made nearly 20,000 films, with versions for social and every platform they run on. Today that’s 700 to 1,000 projects a year.

See all work →

ARIEL, AI video

New tools. Timeless craft.

AI changes how we create. It doesn't change what makes great storytelling.

Most AI video looks like a machine made it. Yours won’t. With ARIEL, AI is treated like any other tool in the kit: it earns its place in your film or it stays out, with 20 years of craft behind every decision. AI gets you there faster and takes you further, and we hold every frame to the same bar as anything with our name on it.

Explore ARIEL →

Questions buyers ask

If what you’re looking for isn’t here, we can help. Reach out to info@casualfilms.com

How much does a film cost?

Most live-action films sell for $25,000 to $75,000, and most animated films for $9,000 to $27,000. We scope each film against the value of the action it has to drive. You can also agree a yearly budget and draw it down film by film.

How long does a film take?

It depends on the film and the date you need it by. For Prudential, we made 13 films across Africa and Asia in six weeks, for a fixed investor-day date, and delivered them ahead of schedule.

Where do you film?

Anywhere. Our in-house teams work from eight offices in seven countries: London, New York, San Francisco, Singapore, Hong Kong, Sydney, Barcelona and Amsterdam. Trusted local crews join when the shoot is somewhere else, and if you can’t attend, you can watch over an HD remote dial-in.

How does Storypulse work?

Storypulse is our audience-led method. It maps your channels, rivals and audience, and reads the films you already have against what works. It works out who the buyer is, what they believe, what blocks them and what will convince them. That becomes the brief, the story and the cut.

How will we know it worked?

We agree the measure up front, then track what each film does against it. We can also run immersion testing to show how it lands. If it isn’t doing its job, we keep working until it does: that’s the Casual Guarantee.