Audience Connection
The Audience Connection Podcast
Hosted by Managing Directors Lydia Chan and Oliver Atkinson, each episode features conversations with storytellers, industry leaders, professors and researchers shaping how brands connect with audiences. They dive into the behavioural principles that influence emotion, memory and decision-making.
Whether you’re a content creator, marketer or brand leader, you’ll find actionable insights to build deeper, more meaningful audience relationships. Subscribe and listen wherever you get your podcasts.
What you’ll get from an episode
A behavioural-science idea you can use in your next brief, explained in plain English.
Honest takes from people who make content for the world’s biggest brands.
No fluff, no hard sell. Smart ideas, straight to your ears.
Episodes
S2
07 Jul 2026 • 45:19
S2 Episode 14
Taking Risks in leading with Story: Lessons from the LA Times Brand Studio with Kristin Berke
S2
23 Jun 2026
S2 Episode 13
The Trillion-Dollar Blind Spot with Tori Jackson
S2
11 Jun 2026 • 1:12:07
S2 Episode 12
The 265 Signals That Drive Human Choice with Bill Harvey
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S2
27 May 2026 • 46:06
S2 Episode 11
Nobody Believes You: The Leadership Comms Problem with Jenni Field
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S2
18 May 2026 • 1:10:53
S2 Episode 10
The Story Your Audience Is Already Living with Kristian Aloma
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S2
22 Apr 2026 • 55:34
S2 Episode 8
Are you doing brand storytelling right? Jordan Kelley will know
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S2
16 Apr 2026 • 31:28
S2 Episode 7
Sandra Gaudenzi on Intentional Storytelling | Part 2
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S2
07 Apr 2026 • 1:10:52
S2 Episode 6
From Storytelling to Storyliving with Sandra Gaudenzi | Part 1
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S2
05 Mar 2026 • 34:38
S2 Episode 5
Why Most Content Misses the Mark - Insights From Creative Testing Expert Sabrina Talma
S2
04 Mar 2026 • 1:10:04
S2 Episode 4
Why Neuroinclusive Design Is Better for Everyone with Oliver Markeson
S2
03 Mar 2026 • 1:08:32
S2 Episode 3
MindStates: The Hidden Moment That Changes Every Decision with Will Leach
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S2
02 Mar 2026 • 40:22
S2 Episode 2
A Count Down to Connection with Amazon LEO's Global CD Michael Sternoff
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S2
01 Mar 2026 • 37:31
S2 Episode 1
Audience Connection Essentials for 2026 with your hosts Oliver and Lydia
S1
28 Feb 2026 • 34:53
Episode 27
Can AI Replace Creative Taste? Kristen Souders Says No.
S1
27 Feb 2026 • 40:11
Episode 26
What Today’s Tech Professionals Really Crave from Employers — with Angela Siddall
S1
26 Feb 2026 • 55:24
Episode 25
How to Tell Stories for Distracted Brains with Dr. Gemma Calvert
S1
25 Feb 2026 • 1:26:28
Episode 24
How to Tell Stories for Distracted Brains with Dr. Gemma Calvert
S1
24 Feb 2026 • 1:02:11
Episode 23
Building Brand Strategy with Storytelling That Sticks with Braden Dragomir
S1
23 Feb 2026 • 1:19:40
Episode 22
The Science of Resonance: Cracking the Creative Code with Dr Christopher Demetrakos
S1
22 Feb 2026 • 42:42
Episode 21
Stop Feeding Audiences Digital Junk Food with Dr. Imran Rashid
S1
21 Feb 2026 • 50:25
Episode 20
The Surprising Science That Makes Ideas Stick with Phill Agnew | Part 2
S1
20 Feb 2026 • 47:59
Episode 19
Why This Simple Shift Hooks Any Audience with Phill Agnew | Part 1
S1
19 Feb 2026 • 1:14:52
Episode 18
Why Corporate Creative Has Gone Sour with Orlando Wood
S1
18 Feb 2026 • 26:50
Episode 17
Marketing in MedTech: Terrence Wiggins on Authenticity, Consistency, and Innovation
S1
17 Feb 2026 • 25:19
Episode 16
Data Vs. Art: Why Great Storytelling Needs Both Art and Analytics
S1
16 Feb 2026 • 1:01:28
Episode 15
What Happens When You Can Finally Measure Emotive Storytelling — with Dr. Paul J Zak
S1
15 Feb 2026 • 38:08
Episode 14
The Hidden Formula for Building Top Creative Teams with Nicky Russell
S1
14 Feb 2026 • 37:26
Episode 13
Sabrina Godden on The Creativity Trap: How to Use AI Without Losing Your Mind (or Your Audience)
S1
13 Feb 2026 • 39:36
Episode 12
Why Successful Brands Invest in Storytelling: Lessons from Pixar Veteran Matthew Luhn
S1
12 Feb 2026 • 33:01
Episode 11
Why Good Ideas Fail: The Science of Selling Stories with Dr. David Parkinson
S1
11 Feb 2026 • 34:44
Episode 10
Storytelling in Tech: Marcus Jones on Translating Complex Ideas into Human Stories
S1
10 Feb 2026 • 45:46
Episode 9
The Power of Audio: How it influences behavior and builds brands — with Cliff Chiet of iHeartMedia
S1
09 Feb 2026 • 22:48
Episode 8
Inside the Content Pressure Cooker: How to Thrive Under Tight Deadlines with Cristina Pandol and Mandy Sprinkel
S1
08 Feb 2026 • 25:31
Episode 7
B2B Content Strategy: Editorial Mindset from The Trade Desk's Editor-in-Chief, Stephanie Paterik
S1
07 Feb 2026 • 31:24
Episode 6
Eternal Polk on Culture & Trends in Emotive Storytelling
S1
06 Feb 2026 • 33:15
Episode 5
How to Write Briefs That Get Results: Expert Tips from Amy Goodman, Creative Content VP
S1
05 Feb 2026 • 43:32
Episode 4
How to Scale Customer Stories: Strategic Partnerships Approach with Jillian Johnson of GoDaddy
S1
04 Feb 2026 • 25:39
Episode 3
How to Tell Stories Like a Publisher: with Christine Sanders at Buzzfeed
S1
03 Feb 2026 • 48:20
Episode 2
How Ancestry Studios Drives Demand Through Authentic Storytelling with Brad Argent
S1
02 Feb 2026 • 35:05
Episode 1
Crafting Stories with Samantha Charlip: The Intersection of Brand and Entertainment
S1
31 Jan 2026 • 1:32
Welcome to Audience Connection
Welcome to Audience Connection
We make sure world-beaters and change-makers are seen, heard and understood.