The New Fire

The last ten years have seen a revolution in the way video is used — broadband, DSLRs, camera phones, viral TikToks, YouTube, creators, drones, consumer editing, VR, 360, AR, interactive video. The democratisation of video has completely changed the communications landscape for business, and the pace of change has been so fast that most businesses underutilise it.

If you understand who your target audience is, what makes them tick, and where that intersects with what you stand for as a brand, you can get huge value from video — directly (more sales, better recruitment) and indirectly (improved brand perception). Enterprises need to think about content production as an additional product, with a specific plan to deliver value. Whether you like it or not, you have a content channel, and your audience expects you to use it. The New Fire breaks down how.

I co-founded Casual Films in 2006 to cover a 9,000-mile rally to Mongolia in a Mini, after a stint with BBC News. Today Casual is a multi-million-dollar company with offices across five continents, employing 100+ people, having produced over 15,000 projects and won hundreds of awards.

I work with brands to understand why they do what they do, then use video — the most powerful communications tool invented — to recruit followers, fans, customers and colleagues. I’m a keen snowboarder, cyclist, photographer and cook, and I live in San Francisco with my family. Thanks for reading, and I hope we can collaborate soon.

— Nick, Co-Founder & CEO