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APV Becomes Part of Casual

Over the past 32 years, APV has developed and produced effective award-winning video content for some of Asia’s biggest brands.

Combining strategy, creative, production and post, we create engaging visual content with a focus on authentic storytelling.

In June of 2022 we proudly joined Casual, a global video production studio for enterprise-level businesses.

With nearly two decades of experience of their own, Casual has created over 15,000 videos for Fortune 500 clients, winning 100+ awards. This content has increased share prices, driven brand affinity, and galvanized business results for the world's most influential brands.

find out more
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Our content inspires action.

Higher conversion rates. Stronger brand awareness. More engaged employees.

Check out some recent work.


Brand Video

Hotel Jenny
Hotel Jenny

Hotel Jen
Get. Set. Eat


A Higher Purpose


Our Story


We Love Mickey


Money Hero
Credit Card


We've made a LOT of videos over the years.

Search our entire back catalogue for what you like. And what you don’t. Rapid inspiration.

Nick Francis

Founder & CEO

"We are so excited to announce Casual's acquisition of APV (Asia Pacific Vision), one of Asia's premier content strategy and production businesses. This is a big step for both companies and will significantly improve our ability to provide our global client base with global content capabilities." 


Thomas Elliott

Executive Producer &
Creative Director

"From its inception to today, Mark and the team at APV have built a strong agency brand and presence here in Asia that has consistently delivered exceptional results for our clients. As part of the Casual group, we look forward to leveraging that extensive local experience and combining it with global best practices to create the ultimate global content agency experience, not just in Asia but the world." 


Lexi Hayes

Managing Director, APAC

"Our capability globally is unrivaled, bolstered by APV's deep experience across Asia. Our APAC team in Hong Kong, Sydney, and Singapore offers a strategic creative partnership, producing award-winning and effective content."




What effect does this merger have on APV's current clients?

This acquisition merges global efficiencies with local capabilities, further expanding APV's reach. APV's long-standing clients can expect the same team, level of service, quality and calibre of work.

Our clients now benefit from Casual's full global capabilities, across seven production studios in London, Amsterdam, Barcelona, New York, Los Angeles, Sydney and, proudly here in Hong Kong. 

What are our capabilities globally?

As a part of Casual, APV clients are now able to tap into our seamless suite of service worldwide. You can expect the same top notch services you experience locally on a global scale:

  • Content strategy
  • Creative Development
  • Scripting
  • Storyboarding
  • Project Management
  • On set Production
  • Editing
  • Motion Graphics/Animation
  • Sound Design
  • Colour Grading

Why work with us?

With a 32 year tenure in Asia, APV has a deep understanding of the market. Combining our industry and production knowledge with Casual’s innovative approach will create strategic content opportunities for our clients to create content around the globe, orchestrating frictionless multi-channel campaigns with ease.

Hear What Our Clients Have to Say

We pride ourselves on being flexible, effective partners for all your video needs. 

let’s talk

Your support, your patience and your sheer commitment is to be admired. I truly respect and appreciate your talent, and your absolute brilliance in the way you pulled together a unique and special view of our business.

The fact that our share price closed at £15.13, up over 10 pence on the day is due to the rich content and the high-quality production.

Pip Beasley
Prudential Corporation Asia Chief of CEO Operations & Corporate Affairs


Partnering with APV has enabled us to take a strategic approach to creating video content.

Director of Internal Communications, Manulife


The feedback on the videos has been really amazing and we’ve already had many requests for people to share them with their teams. So it’s all paying off.

Head of Internal Communications, KPMG


The team were brilliant – all handled very smoothly under tight time constraints. Consummate professionalism throughout the entire process.

Head of Organisational Development and Change, Cathay Pacific

Our clients love partnering with us. But don’t take it from us.


Inspire me with award-winning work

Any style. Any Format. Anywhere.

Live Action Narrative

Live Action Interview

Mixed Media

2D Animation

3D Animation

Stop Motion

Live Stream


360 Video


Curious about our capabilities?

Get in touch. 

let’s talk