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APV Becomes Part of Casual

Over the past 32 years, APV has developed and produced effective award-winning video content for some of Asia’s biggest brands.

Combining strategy, creative, production and post, we create engaging visual content with a focus on authentic storytelling.

In June of 2022 we proudly joined Casual, a global video production studio for enterprise-level businesses.

Casual is proud to welcome APV into the group, expanding our reach and on-the-ground capability across Asia, including Hong Kong, mainland China, Singapore, and Tokyo.

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What effect does this acquisition have on Casual's clients?

This acquisition merges global efficiencies with local capabilities, further entrenching the company at the heart of one of the most important regions for the future global economy. We welcome APV to Casual, a critical piece of our strategy for 2030 and beyond.

Casual's clients now benefit from full global capabilities, across our seven production studios in London, Amsterdam, Barcelona, New York, Los Angeles, Sydney and proudly, Hong Kong. 

What are our capabilities in APAC?

Functioning as our Hong Kong team, Casual will now serve multinational clients across the Asia-Pacific region. You can now expect the same top-notch global services, in Hong Kong:

  • Content strategy
  • Creative Development
  • Scripting
  • Storyboarding
  • Project Management
  • On set Production
  • Editing
  • Motion Graphics/Animation
  • Sound Design
  • Color Grading 
  • Live broadcasting

Why come to us?

With a 32 year tenure in Asia, APV brings a diverse roster of loyal global clients and a deep understanding of the APAC market. Combining their industry and production knowledge with Casual’s innovative approach will create strategic content opportunities for our clients. 

Combining Forces for Global Creative Capabilities

"We are so excited and proud to announce Casual’s acquisition of APV (Asia Pacific Vision), one of Asia’s premier content strategy and production businesses. This is a big step for both companies, and will significantly improve our ability to provide our global client base with global content capabilities."

- Nick Francis, Founder & CEO

“From its inception through today, Mark and the team at APV have built a strong agency brand and presence here in Asia that has consistently delivered exceptional results for our clients. As part of the Casual Group we look forward to leveraging that extensive local experience and combining it with global best practice to create the ultimate visual content agency experience not just in Asia, but the world.”

 - Thomas Elliott, Creative Director & Executive Producer, APV

“Our capability globally is unrivalled, bolstered by APV’s deep experience across Asia. Our APAC team in Hong Kong, Sydney and Singapore offer a strategic and creative partnership, producing award-winning and effective content.”

- Lexi Hayes, Managing Director, APAC


Curious about the acquisition or our capabilities?

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