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Marketing video production

In the digital-first landscape, people increasingly gravitate towards video. The 2021 Deloitte Global Marketing Trends report, shares that 80% of people aged 26–45 gave online advice via video tutorial on specific products or services. Not only does this prove they’re comfortable with video as a medium, it also indicates they expect their brands to be too. 

Thankfully, marketing video production services can help you build your brand with high volumes of quality video content produced at speed. 

brief us now

Marketing video production

In the digital-first landscape, people increasingly gravitate towards video. The 2021 Deloitte Global Marketing Trends report, shares that 80% of people aged 26–45 gave online advice via video tutorial on specific products or services. Not only does this prove they’re comfortable with video as a medium, it also indicates they expect their brands to be too. 

Thankfully, marketing video production services can help you build your brand with high volumes of quality video content produced at speed. 

brief us now

Marketing video production

In the digital-first landscape, people increasingly gravitate towards video. The 2021 Deloitte Global Marketing Trends report, shares that 80% of people aged 26–45 gave online advice via video tutorial on specific products or services. Not only does this prove they’re comfortable with video as a medium, it also indicates they expect their brands to be too. 

Thankfully, marketing video production services can help you build your brand with high volumes of quality video content produced at speed. 

brief us now

On this page, you’ll find everything you need to know about why branded video is essential to your marketing plan, and how Casual Films can help you deliver work that stands head and shoulders above the competition.

Sotheby's video

Sotheby's
House Guest

Mitie video

Mitie
Connected Workspace

Jonathan Adler

Adobe
Jonathan Adler

Why is video such an effective marketing tool?

What we’re trying to achieve with professional marketing video production is an increase in the perceived value of your product or service. By creating that increase you make it more likely that the audience will take the leap to making a purchase. This is going to get a little schooly but humour us for a moment: consider that, in the mind of the audience, there is no difference between ‘perceived’ and ‘real’ value; i.e. the value that is in the quality of the product and the value that is added through marketing, respectively. So, it is generally a lot easier and cheaper to add value to the product by making it desirable to your audience through positive branding than it is to make your product proportionally better.

This is reflected in the work of Austrian-American social economist Ludwig von Mises. He argues that it is impossible to split the enjoyment of a diner between the quality of the food cooked by the chef in a restaurant and the value provided by the man who sweeps the restaurant’s floors. Ogilvy vice chairman, Rory Sutherland, rather sharpens the understanding of this by saying that it would be impossible to enjoy a meal if there were a strong smell of effluent coming from the loos; i.e. it would not matter how great the chef, the ingredients or the food were, if you couldn’t shake the smell of sewage.

This has been the role of marketing since the beginning – it is a lot easier to add perceived value than it is to add to the functional value of what you are offering. What does this have to do with video production? Well, we want you to know that we understand the challenge that all marketers face because that helps us to make better, more effective films.

Why is video such an effective marketing tool?

What we’re trying to achieve with professional marketing video production is an increase in the perceived value of your product or service. By creating that increase you make it more likely that the audience will take the leap to making a purchase. This is going to get a little schooly but humour us for a moment: consider that, in the mind of the audience, there is no difference between ‘perceived’ and ‘real’ value; i.e. the value that is in the quality of the product and the value that is added through marketing, respectively. So, it is generally a lot easier and cheaper to add value to the product by making it desirable to your audience through positive branding than it is to make your product proportionally better.

This is reflected in the work of Austrian-American social economist Ludwig von Mises. He argues that it is impossible to split the enjoyment of a diner between the quality of the food cooked by the chef in a restaurant and the value provided by the man who sweeps the restaurant’s floors. Ogilvy vice chairman, Rory Sutherland, rather sharpens the understanding of this by saying that it would be impossible to enjoy a meal if there were a strong smell of effluent coming from the loos; i.e. it would not matter how great the chef, the ingredients or the food were, if you couldn’t shake the smell of sewage.

This has been the role of marketing since the beginning – it is a lot easier to add perceived value than it is to add to the functional value of what you are offering. What does this have to do with video production? Well, we want you to know that we understand the challenge that all marketers face because that helps us to make better, more effective films.

Casual Films have been amazing. They had a great feel for our brand and tone and developed some incredible concepts. They have a talented team and a project manager who handled everything!

— BMW Group

Marketing video production with Casual Films

We’ll take care of your marketing and brand video needs while you focus on what matters — the overall strategies that leverage video to hit those key objectives and get your company seen, heard, and valued. 

Contact us for a personalized quote or ask us your burning questions and let’s achieve your marketing and brand video goals, together.

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Marketing Video Production Agency – Key things to consider

What is your experience with marketing videos?

Not many companies can boast more than 16 years’ experience delivering content for Fortune 500/FTSE 100 companies. We can.

Our team of in-house creatives and vetted freelancers operate all around the world, in multiple languages — so you can deliver truly glocal brand content.

We’re marketing content specialists, who’ve won 85+ industry awards. We’ve also been voted the #1 video production company, 3 years running!

How much does a marketing video cost?

Marketing video production costs can vary wildly, from a few thousand to hundreds of thousands or even millions of pounds or dollars. Luckily, as this is a creative process the amount you have to invest in the process can be taken into account when coming up with suitable ideas. At Casual Films, our average project is in the $15,000 to $20,000 (£12,000-£18,000) range. This is because our films require creative ideation, scripting, producing, shooting or animating, editing, sound design and music. This gives our clients a product with the best chance to achieve the goals we discuss in the briefing stage.

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FAQs

What are video production services?

Marketing video production services provide production capabilities to create and produce professional marketing video content for brands and businesses. 

Video is a powerful marketing tool as it allows you to communicate in a way that’s easy for your audience to digest. In fact, video is the way that the vast majority of your audience prefer to receive information.
 
Is it really worth using video to promote your business or product? Do you have enough resources to create and use video content in your marketing? The answer is simple: yes, it’s worth it.
 
Video is one of the most versatile and profitable marketing tools out there. Thoughtfully produced video keeps your messaging fresh for a long period of time, helping you to get far more ‘bang for your buck’. 

What is brand marketing video production?

Brand video production marketing creates and delivers video content that introduces your brand to an audience in an effective, emotive and memorable way. This form of marketing video production can sit anywhere that you need people to know about your brand - your homepage, pinned to the top of your Instagram feed, the reception of your office - anywhere you want people to quickly understand, through compelling media, who you are and what you do. 

​​Animated marketing videos

Animation is a powerful, agile and future-proof piece of communication. Animated videos can bring concepts to life that no lengthy text or live video can. It’s a perfect combination of entertainment, nostalgia, and simplicity. Your content can be full of character, whether it’s abstract or type based. You can show complex data in a way that is much more engaging than a spreadsheet or slide, and more interesting than a long list of guidelines in email. You can be thought-provoking, emotive, humorous or serious. 

To future-proof your communications, when working with animation we are not bound by what footage is shot on the day - animation is infinitely editable.  With the knowledge your messaging may need to change in weeks or months, you can create an animated marketing video in a style that can be updated with minimal impact. This means your content can remain current and relevant without producing additional media. 

Casual can walk you through the process from end to end, develop a creative concept, work up style frames, pre-viz clips, right through to sophisticated 2D or 3D animated films, or even stop motion, all under the one roof.

Promotional video production

Promoting your brand through video helps you stand out from the competition. Let’s be honest, your competitors aren’t just in the category anymore. It’s any brand, product, or service shouting for audience attention. But position yourself for success and cut through the clutter by speaking to people in a way that they want to be spoken to – through video!
 
If you think about it, the effectiveness of video is not that surprising. After all, vision is our most dominant sense. We take your message and produce an engaging film that may include testimonials, live action, animation or sophisticated motion graphics. It’s sharable, can be adapted for multiple mediums as part of a campaign, and builds equity in your brand.

Once you’re up and running with video, make sure you incorporate them into your email marketing campaigns. An introductory email that includes a video increases the click-through rate by 96%.

Branded content production

Branded content has really taken off. It’s selling without the ‘sell’ and is a really authentic and genuine way to connect with your audience and build a following. While content shares the brand's values, it might not directly advertise or promote the brand. Instead, it uses the halo effect of positive association - the audience recognizes the brand as adding value and contributing to the conversation and are more likely to be engaged.
 
Casual has a wealth of experience creating branded content. We’ve partnered with Redbull, Bloomberg and even produced a 100-film branded content series for Godaddy. Thinking about brands or people who align with your ethos is a great place to start, then leave it to us to make the connection through storytelling.
 
Audiences today hold brands to higher standards. Businesses must rise to the occasion and find new ways, like branded video, to win the trust of audiences.

Videos for startups

You’ve spent months on your offering, finessing the website, and now you’re ready to launch. We can help develop the perfect production for your problem. If you’re looking for investors, an explainer video goes a long way in marketing presentations, at trade shows and online. Think of a startup explainer video like the ultimate elevator pitch. It is the first experience potential customers might have with your company, so it should reflect your brand and tone of voice.

Our top tips? Keep the video short (ideally less than a minute), well-paced, and focused. Be as single-minded as possible, with just  a few supporting features. Finally, add a strong call to action at the end to convert a curious viewer down the conversion funnel.

Kickstarter Video Production / Crowdfunding video production

Our era is characterised by a culture of entrepreneurs, doers, thinkers, founders, innovators. Hey, we started there too! When crowdfunding, it’s critically important you effectively communicate your idea – which is where video comes in.
 
Video is the richest, most engaging storytelling media type in existence. Crowdfunding platform Kickstarter can attest to this, reporting that projects with video succeeded at a rate of 15% greater than those without. Indiegogo adds that campaigns with a pitch video raise 4 times more funds than campaigns without one.
 
People who back crowdfunding platforms usually appreciate that they’re investing in a product that maybe isn’t quite fully evolved. But they don’t want to feel like they’re investing in a pipe-dream. Our Senior Creative writers can help craft your message into an articulate and persuasive script. Let this video be a window in, projecting a cutting-edge, forward-thinking and sophisticated business.
 
Your video is just the start of what you can do with your crowdfunding campaign. You could also consider diversifying your comms with an explainer video, or an awareness campaign of short, hard-hitting pre-roll video ads on social media.
 
You’ve worked hard, now channel that into a video that can work hard for you.
 
Viral marketing videos…

A viral video is something that your friends talk about at a barbeque, your boss brings up on Monday morning and your 8 year old niece has learned the dance to. Viral video is often entertaining (as opposed to educational) and the process of sharing typically includes YouTube as well as social channels like Instagram, Linkedin, Facebook and Tiktok. They work best when you take a creative risk, and have a single, simple insight to communicate; “Our products smell great” spiraled into the Old Spice series you can’t forget. That campaign was a huge viral success, but has it increased sales? The answer is an emphatic yes, according to P&G.
 
So the key here is to do your research. Find out how people are using your product or service to better their lives, come to us with your golden insight, and share the story with the world through a viral marketing video. We can help with the entire production process from concept through to delivery. Get in touch to get started.

What should be included in a marketing video?

Video production for marketing relies on experience and technical skill to carefully curate content that speaks directly to your audience, connects with them emotionally and then drives them to feel or act. Each piece of content should have one clear message, one purpose for your audience to act upon. All the content you create should be a physical manifestation of your purpose and brand values in order to build brand equity.