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Marketing video production

In the digital-first landscape, people increasingly gravitate towards video. The 2021 Deloitte Global Marketing Trends report, shares that 80% of people aged 26–45 gave online advice via video tutorial on specific products or services. Not only does this prove they’re comfortable with video as a medium, it also indicates they expect their brands to be too. 

Thankfully, marketing video production services can help you build your brand with high volumes of quality video content produced at speed. 

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Marketing video production

In the digital-first landscape, people increasingly gravitate towards video. The 2021 Deloitte Global Marketing Trends report, shares that 80% of people aged 26–45 gave online advice via video tutorial on specific products or services. Not only does this prove they’re comfortable with video as a medium, it also indicates they expect their brands to be too. 

Thankfully, marketing video production services can help you build your brand with high volumes of quality video content produced at speed. 

brief us now

On this page, you’ll find everything you need to know about why branded video is essential to your marketing plan, and how Casual Films can help you deliver work that stands head and shoulders above the competition.

Sotheby's video

Sotheby's
House Guest

Mitie video

Mitie
Connected Workspace

Jonathan Adler

Adobe
Jonathan Adler

Why is video such an effective marketing tool?

What we’re trying to achieve with professional marketing video production is an increase in the perceived value of your product or service. By creating that increase you make it more likely that the audience will take the leap to making a purchase. This is going to get a little schooly but humour us for a moment: consider that, in the mind of the audience, there is no difference between ‘perceived’ and ‘real’ value; i.e. the value that is in the quality of the product and the value that is added through marketing, respectively. So, it is generally a lot easier and cheaper to add value to the product by making it desirable to your audience through positive branding than it is to make your product proportionally better.

This is reflected in the work of Austrian-American social economist Ludwig von Mises. He argues that it is impossible to split the enjoyment of a diner between the quality of the food cooked by the chef in a restaurant and the value provided by the man who sweeps the restaurant’s floors. Ogilvy vice chairman, Rory Sutherland, rather sharpens the understanding of this by saying that it would be impossible to enjoy a meal if there were a strong smell of effluent coming from the loos; i.e. it would not matter how great the chef, the ingredients or the food were, if you couldn’t shake the smell of sewage.

This has been the role of marketing since the beginning – it is a lot easier to add perceived value than it is to add to the functional value of what you are offering. What does this have to do with video production? Well, we want you to know that we understand the challenge that all marketers face because that helps us to make better, more effective films.

Why is video such an effective marketing tool?

What we’re trying to achieve with professional marketing video production is an increase in the perceived value of your product or service. By creating that increase you make it more likely that the audience will take the leap to making a purchase. This is going to get a little schooly but humour us for a moment: consider that, in the mind of the audience, there is no difference between ‘perceived’ and ‘real’ value; i.e. the value that is in the quality of the product and the value that is added through marketing, respectively. So, it is generally a lot easier and cheaper to add value to the product by making it desirable to your audience through positive branding than it is to make your product proportionally better.

This is reflected in the work of Austrian-American social economist Ludwig von Mises. He argues that it is impossible to split the enjoyment of a diner between the quality of the food cooked by the chef in a restaurant and the value provided by the man who sweeps the restaurant’s floors. Ogilvy vice chairman, Rory Sutherland, rather sharpens the understanding of this by saying that it would be impossible to enjoy a meal if there were a strong smell of effluent coming from the loos; i.e. it would not matter how great the chef, the ingredients or the food were, if you couldn’t shake the smell of sewage.

This has been the role of marketing since the beginning – it is a lot easier to add perceived value than it is to add to the functional value of what you are offering. What does this have to do with video production? Well, we want you to know that we understand the challenge that all marketers face because that helps us to make better, more effective films.

Casual Films have been amazing. They had a great feel for our brand and tone and developed some incredible concepts. They have a talented team and a project manager who handled everything!

— BMW Group

Marketing video production with Casual Films

We’ll take care of your marketing and brand video needs while you focus on what matters — the overall strategies that leverage video to hit those key objectives and get your company seen, heard, and valued. 

Contact us for a personalized quote or ask us your burning questions and let’s achieve your marketing and brand video goals, together.

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Marketing Video Production Agency – Key things to consider

What is your experience with marketing videos?

Not many companies can boast more than 16 years’ experience delivering content for Fortune 500/FTSE 100 companies. We can.

Our team of in-house creatives and vetted freelancers operate all around the world, in multiple languages — so you can deliver truly glocal brand content.

We’re marketing content specialists, who’ve won 85+ industry awards. We’ve also been voted the #1 video production company, 3 years running!

How much does a marketing video cost?

Marketing video production costs can vary wildly, from a few thousand to hundreds of thousands or even millions of pounds or dollars. Luckily, as this is a creative process the amount you have to invest in the process can be taken into account when coming up with suitable ideas. At Casual Films, our average project is in the $15,000 to $20,000 (£12,000-£18,000) range. This is because our films require creative ideation, scripting, producing, shooting or animating, editing, sound design and music. This gives our clients a product with the best chance to achieve the goals we discuss in the briefing stage.

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Find out more about how Smart-Casual can help improve your video content

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