Blog

The Value of Expertise: Picasso’s Napkin Sketch

You’ve probably heard the apocryphal story of...

A couple of weeks ago, we ran a competition for all our team – yup, everyone – to produce an...

We recently made a puppet show. A corporate training series, complete with felt characters, wigs,...

A few years ago, in the rougher-round-the-edges, earlier days of Casual, we were approached to make...

I have started this blog in one form or another several times and stopped. Great lessons are hard...

At ourInternational Quorum of Motion Picture Producersannual conference in Atlanta last October,...

Effectively Indistinguishable

Following Wednesday’s launch of Google’s Veo3 & Flow video generation...

93% of marketers say video delivers a positive ROI, yet only 36% feel confident proving it. -...

No sooner had I published last week’s piece on the ROI of quality creative than I hear our...

A mediocre brand video doesn’t just underperform - it can erase three quarters of the ROI your...

Human beings have always tended to describe the human mind in terms of the technology of the day....

"Emerging talents... Ones to watch for the future."

That’s what the Televisual Peer Poll said...

Digital Agency 24 Inc Acquired by Global Video Production Company Casual

We're excited to announce the opening of our new Singapore office, which will be headed up by...

Soltec, a leader in solar photovoltaic energy, came to us for a product launch video for their new...

Casual has been ranked number one in the UK Top 50, marking our second consecutive year at the top!...

Have you ever thought about the efficiency of your street lighting? It's an essential local...

Adobe is the market leader when it comes to creative software, and we had to find a creative and...

We've partnered with GoDaddy since 2018 to produce their customer storytelling series, "Icons."

Your message needs to punch through & energize your audience to act. It’s why we always start with...

Your message needs to punch through & energize your audience to act. It’s why we always start with...

Good creative can cut through the noise of a busy content landscape. What makes for an effective...

We've spent this month investigating the benefits & limitations of AI in video. Is it the great...

A question that a huge percentage of Googlers apparently take the time (and audacity) to type when...

Since the earliest cave paintings, art has been about the interplay between technological...

We take a long hard look at the, generally speaking, frowned-upon resource, that is stock footage...

A collection of revealing content statistics to shape your content approach.

Branded content has never been more important, and the ability to build brands and connect with an...

More for less doesn't have to be just a clever advertising slogan. 

Casual has been recognised as the UK’s official No.1 Brand and Corporate Production Company! The...

We offer up some of the key benefits of choosing a video production team with a world-wide...

We take a closer look at a recent IPA white paper which offers some key insights on the best way...

We are so excited and proud to announce Casual’s acquisition of APV (Asia Pacific Vision), one of...

The MUSE Creative Awards is an international award program that honours creative professionals for...

Ever wonder how to make a marketing video? Or why video marketing is so powerful? We dive into the...

We’re proud to have helped some of the world’s leading brands increase and maintain their brand...

We’re proud to have helped some of the world’s leading brands attract and retain high-quality...

Are long-term video marketing retainers worth it? When you’re considering whether to outsource...

Are long-term recruitment video retainers worth it? When you’re considering whether to outsource...

In late 2019 we pitched a concept for a revolutionary tennis swing training device, SweetSpotter....

“Story Story Story”

Wondering how to make a marketing video that goes viral? Or any branded content, for that matter?...

Being able to travel to new parts of the world for work is a huge perk for a lot of us here at...

Having wrapped up a year of endless surprises, new normals, adapting and adjusting, inspiration can...

With COVID-19 restrictions limiting our ability to shoot live action footage for our clients during...

2020 has been a year for the history books. We learned, grew, adapted, and persevered. We bonded,...

COVID restrictions limited our ability to shoot live action footage for our clients during lockdown...

As Thanksgiving rolls around each year, we are reminded of all that there is to feel grateful for. 

As technology has improved, the little cameras embedded in the back of our phones have become a key...

We all need a drink sometimes - this year more than ever – but the harmful effects of alcohol are a...

Casual Films were recently commissioned to produce a brand-new film for BMW showcasing a...

We are lucky enough to get to produce all sorts of work for all sorts of causes around the world....

For the past two years, we've worked with the GoDaddy team to travel across the country telling...

2020 has been a challenging year. The global pandemic has affected every business. In March, we...

“How much does video production cost?” is one of the most common questions we get asked. There’s no...

Last month, we worked with the GoDaddy team to edit a series called 301: Permanent Redirect. The...

Filming in the time of COVID-19 looks a bit different than it used to. As a global video production...

Working with the HSBC Early Careers team, we produced a series of recruitment videos to educate...

There’s a lot to worry about these days. Revenue is down. Staff are scattered. Budgets frozen. Yet...

Working with Now Teach, we created a film to engage with new members of their target audience and...

With the strangest football season in history coming to a close, Liverpool atop the English...

Content 'going viral' is regarded by many as the Holy Grail of online marketing. The idea that you...

With much of the world in coronavirus lockdown, now seems as good a time as any to look at some...

A couple of weeks ago, we worked with the GoDaddy team to put together this BLM roundtable,...

With the current lockdown we’ve put our heads together with some of the best technical minds in the...

In these Small Business Stories, we revisit some of GoDaddy’s everyday entrepreneurs to see how...

Two months into lockdown, we’re all pretty good at this work from home thing. As states and...

OK - so you have reviewed and are clear on what you want your content to achieve and who exactly...

Casual Films has always been a place that supports the progression of equality, decency, and...

In the last couple of posts, we have looked at the importance of being clear about what you want...

“Begin with the end in mind”

- Steven Covey, The Seven Habits of Highly Effective People

As we...

The coronavirus crisis has had, and will continue to have, a huge effect on businesses. There is...

The Results

This is the final section in a three-part blog about our journey with BMW. In this...

This is a follow on from our previous post about our BMW journey. In this blog I will cover how the...

A few years ago, BMW Group came to us with a brief, ‘we want you to make a cool recruitment video...

For many years now, we have been discussing the best way to offer Casual Films quality at a more...

One of the biggest misnomers of the current coronavirus crisis is the concept of 'Social...

Watching the news these days is quite an experience. Quite apart from what is being said, the way...

My maternity leave was coming to a close, the survival-mode newborn section complete, and my vision...

The Coronavirus Crisis has led to some major changes in the ways we are able to conduct business....

It is in a crisis that you start to see the goodness in people. We have already seen NHS workers in...

In the face of challenges posed by Covid-19, production companies are evolving rapidly in order to...

We're still making videos (and podcasts!)

Amongst the constantly shifting landscape created...

OK – so a global pandemic isn’t exactly the ideal backdrop you would pick for the latest turn in...

Below is a list of documentaries APV has worked on - anything from the entire production to fixing...

There's so much noise online that it takes more than a smartphone and the click of a recording...

You've produced what is, without doubt, a stunningly excellent video. You're pleased with it, your...

Denise Feldman, Director, Content Marketing for Employer Brand and Communication at Marriott...

If you think of Red Bull TV what immediately springs to mind is a heart-stopping air race, gritty...

This year we've traveled across the US profiling entrepreneurs for GoDaddy. Highlighting people who...

We get to work on a wide range of work at Casual. It's great when we get to produce a piece of work...

We are living at the best time ever to be alive. It can sometimes be hard to remember that though....

For the second of our Better Video Power Hour discussions Nick was joined by GE Healthcare's Global...

Homogeneity is never a great thing — unless you’re a pint of milk — in which case you’ve probably...

So, obviously your company is going to change the world - changing people's lives in every corner...

We're extremely grateful to Vodafone's Global Head of Learning, Catalina Schveninger who was kind...

One of the best things about being filmmakers is the breadth of things we get to make films about –...

In our blog post on Building Trust in the Era of Fake News, we discussed the value of purpose in...

Make your next video the best yet webinar

One of the most exciting developments in brand video production over the last ten years has been...

Once upon a time, corporate communicators could produce materials which were either read out at...

Lots of the content that we share in this blog focuses on what the Red Bulls of this world are...

{% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True,...

We’ve recently delivered a series of films for London Zoo on Behalf of Evening Standard Independent...

I am not a potential visual content client…

Producing amazing visual content is not easy (amazing visual content agencies just make it look...

People used to talk about online video…

Yes, Videographics is not a word you’ve heard of…

Everyone is making videos…

“Animation is just another way of telling a story”

Everyone knows by now that video has become a key part of the marketing and communication ecosystem.

One of the most valuable things we ever did at Casual was define our values. This helped us to...

“What you’re really seeking is to be trusted, to be heard, to be talked about, and to matter. And...

Timing, they say, is everything.

Your audience are faced by a deluge of content every time they...

Out of more than 2,000 submissions from 42 countries, APV has won 1x Platinum, 3 x Gold, 1 x...

As filmmakers we sometimes need to kill time - in airports, interview rooms, watching render bars....

Creating content costs less than ever. New technology has put the power of production studios in...

As we covered in this recent blog post, advances in technology give us all the ability to create...

No matter what your business does, advances in technology mean you now have the ability to create...

“The biggest difference between Don Draper and now is data.” – Keith Weed, Chief Marketing and...

APV’s Managing Director and classical music nerd, Angela Cheung, has entered Rode’s MyRodeCast...

Co-founder Nick seems to be in a marginally better mood recently, probably because he has finally...

EVERYONE WANTS TO BE APPLE. NO ONE IS WILLING TO BE STEVE JOBS...

Video is more accessible than...

"85% of 2030's jobs have not been invented yet"

- Institute for the Future

We're living in 'The Age...

Time, tide and shooting schedules wait for no man nor woman nor icy blasts. So said no-one. Ever.

...

The internet has sped up our lives – email has turned airmail into ‘snail mail’. Mobile Internet...

In the same way that traditional broadcast channels have schedules and different types of...

 "Of all the arts, the most important for us is the cinema"

- Vladimir Lenin

The leaders of the...

Films of 2018

As is customary for this season, we like to cast our minds back to the year just...

2018 was a rip-roaring ride in the land of video content, as it was pretty much everywhere else....

What is Interactive Video?

Interactive video allows the viewer to choose their own path through the...

As leaders of companies, it’s becoming more important that CEOs get involved in the conversations...

Douyin or as it is better known outside of China -Tik Tok, is a social media app developed for the...

Selecting the right person or business to collaborate on your video content can be hard if you have...

You may have noticed that a couple of weeks ago we ran our first ever Academy from our new office...

One of the major challenges we had when we started Casual was that video can be used for such a...

We have recently completed the first outing of the Casual Films Academy Charity in our new spot in...

It’s a common challenge: all businesses now are tech businesses. So they need the best tech-savvy...

Most people have got an idea of the different steps that go into making a video. Here, we thought...

This week we were thrilled to receive a Board of Trade Award, or ‘BOFTA’, which was given out by...

The ‘Age of Transparency’

Mitie is the UK's largest facilities management company. They have been putting a fair bit of...

There is one lesson in productivity that is so incredibly valuable, it's amazing it isn't taught to...

Welcome to our brand new blog. Please get in touch with your thoughts and share with others who...

Video is the king of content marketing. It engages almost all of your senses, it can pull on the...

From our early days in news, we’ve understood the power of narrative in making inspiring films....