Blog

Last week, our blog post focussed on a share-price-moving, international campaign we created for

Last week, our blog post focussed on an award-winning campaign we produced for Reckitt, using

This blog series offers a little deep dive into the different ways we create some seriously

A question that a huge percentage of Googlers apparently take the time (and audacity) to type when

We take a long hard look at the, generally speaking, frowned-upon resource, that is stock footage

A collection of revealing content statistics to shape your content approach.

Branded content has never been more important, and the ability to build brands and connect with an

More for less doesn't have to be just a clever advertising slogan. 

Casual has been recognised as the UK’s official No.1 Brand and Corporate Production Company! The

We offer up some of the key benefits of choosing a video production team with a world-wide

We take a closer look at a recent IPA white paper which offers some key insights on the best way

We are so excited and proud to announce Casual’s acquisition of APV (Asia Pacific Vision), one of

Ever wonder how to make a marketing video? Or why video marketing is so powerful? We dive into the

We’re proud to have helped some of the world’s leading brands increase and maintain their brand

We’re proud to have helped some of the world’s leading brands attract and retain high-quality

Are long-term video marketing retainers worth it? When you’re considering whether to outsource

Are long-term recruitment video retainers worth it? When you’re considering whether to outsource

In late 2019 we pitched a concept for a revolutionary tennis swing training device, SweetSpotter.

“Story Story Story”

Wondering how to make a marketing video that goes viral? Or any branded content, for that matter?

Being able to travel to new parts of the world for work is a huge perk for a lot of us here at

Having wrapped up a year of endless surprises, new normals, adapting and adjusting, inspiration can

With COVID-19 restrictions limiting our ability to shoot live action footage for our clients during

2020 has been a year for the history books. We learned, grew, adapted, and persevered. We bonded,

COVID restrictions limited our ability to shoot live action footage for our clients during lockdown

As Thanksgiving rolls around each year, we are reminded of all that there is to feel grateful for. 

As technology has improved, the little cameras embedded in the back of our phones have become a key

We all need a drink sometimes - this year more than ever – but the harmful effects of alcohol are a

Casual Films were recently commissioned to produce a brand-new film for BMW showcasing a

We are lucky enough to get to produce all sorts of work for all sorts of causes around the world.

For the past two years, we've worked with the GoDaddy team to travel across the country telling

2020 has been a challenging year. The global pandemic has affected every business. In March, we

“How much does video production cost?” is one of the most common questions we get asked. There’s no

Last month, we worked with the GoDaddy team to edit a series called 301: Permanent Redirect. The

Filming in the time of COVID-19 looks a bit different than it used to. As a global video production

Working with the HSBC Early Careers team, we produced a series of recruitment videos to educate

There’s a lot to worry about these days. Revenue is down. Staff are scattered. Budgets frozen. Yet

Working with Now Teach, we created a film to engage with new members of their target audience and

With the strangest football season in history coming to a close, Liverpool atop the English

Content 'going viral' is regarded by many as the Holy Grail of online marketing. The idea that you

With much of the world in coronavirus lockdown, now seems as good a time as any to look at some

A couple of weeks ago, we worked with the GoDaddy team to put together this BLM roundtable,

With the current lockdown we’ve put our heads together with some of the best technical minds in the

In these Small Business Stories, we revisit some of GoDaddy’s everyday entrepreneurs to see how

Two months into lockdown, we’re all pretty good at this work from home thing. As states and

OK - so you have reviewed and are clear on what you want your content to achieve and who exactly

Casual Films has always been a place that supports the progression of equality, decency, and

In the last couple of posts, we have looked at the importance of being clear about what you want

“Begin with the end in mind”

- Steven Covey, The Seven Habits of Highly Effective People

As we

The coronavirus crisis has had, and will continue to have, a huge effect on businesses. There is

The Results

This is the final section in a three-part blog about our journey with BMW. In this

This is a follow on from our previous post about our BMW journey. In this blog I will cover how the

A few years ago, BMW Group came to us with a brief, ‘we want you to make a cool recruitment video

For many years now, we have been discussing the best way to offer Casual Films quality at a more

One of the biggest misnomers of the current coronavirus crisis is the concept of 'Social

Watching the news these days is quite an experience. Quite apart from what is being said, the way

My maternity leave was coming to a close, the survival-mode newborn section complete, and my vision

The Coronavirus Crisis has led to some major changes in the ways we are able to conduct business.

It is in a crisis that you start to see the goodness in people. We have already seen NHS workers in

In the face of challenges posed by Covid-19, production companies are evolving rapidly in order to

We're still making videos (and podcasts!)

Amongst the constantly shifting landscape created

OK – so a global pandemic isn’t exactly the ideal backdrop you would pick for the latest turn in

There's so much noise online that it takes more than a smartphone and the click of a recording

You've produced what is, without doubt, a stunningly excellent video. You're pleased with it, your

Denise Feldman, Director, Content Marketing for Employer Brand and Communication at Marriott

If you think of Red Bull TV what immediately springs to mind is a heart-stopping air race, gritty

This year we've traveled across the US profiling entrepreneurs for GoDaddy. Highlighting people who

We get to work on a wide range of work at Casual. It's great when we get to produce a piece of work

We are living at the best time ever to be alive. It can sometimes be hard to remember that though.

For the second of our Better Video Power Hour discussions Nick was joined by GE Healthcare's Global

Homogeneity is never a great thing — unless you’re a pint of milk — in which case you’ve probably

So, obviously your company is going to change the world - changing people's lives in every corner

We're extremely grateful to Vodafone's Global Head of Learning, Catalina Schveninger who was kind

One of the best things about being filmmakers is the breadth of things we get to make films about –

In our blog post on Building Trust in the Era of Fake News, we discussed the value of purpose in

Make your next video the best yet webinar

One of the most exciting developments in brand video production over the last ten years has been

Once upon a time, corporate communicators could produce materials which were either read out at

Lots of the content that we share in this blog focuses on what the Red Bulls of this world are

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We’ve recently delivered a series of films for London Zoo on Behalf of Evening Standard Independent

One of the most valuable things we ever did at Casual was define our values. This helped us to

“What you’re really seeking is to be trusted, to be heard, to be talked about, and to matter. And

Timing, they say, is everything.

Your audience are faced by a deluge of content every time they

As filmmakers we sometimes need to kill time - in airports, interview rooms, watching render bars.

Creating content costs less than ever. New technology has put the power of production studios in

As we covered in this recent blog post, advances in technology give us all the ability to create

No matter what your business does, advances in technology mean you now have the ability to create

“The biggest difference between Don Draper and now is data.” – Keith Weed, Chief Marketing and

Co-founder Nick seems to be in a marginally better mood recently, probably because he has finally

EVERYONE WANTS TO BE APPLE. NO ONE IS WILLING TO BE STEVE JOBS...

Video is more accessible than

"85% of 2030's jobs have not been invented yet"

- Institute for the Future

We're living in 'The Age

Time, tide and shooting schedules wait for no man nor woman nor icy blasts. So said no-one. Ever.

The internet has sped up our lives – email has turned airmail into ‘snail mail’. Mobile Internet

In the same way that traditional broadcast channels have schedules and different types of

 "Of all the arts, the most important for us is the cinema"

- Vladimir Lenin

The leaders of the

Films of 2018

As is customary for this season, we like to cast our minds back to the year just

2018 was a rip-roaring ride in the land of video content, as it was pretty much everywhere else.

What is Interactive Video?

Interactive video allows the viewer to choose their own path through the

You may have noticed that a couple of weeks ago we ran our first ever Academy from our new office

One of the major challenges we had when we started Casual was that video can be used for such a

We have recently completed the first outing of the Casual Films Academy Charity in our new spot in

It’s a common challenge: all businesses now are tech businesses. So they need the best tech-savvy

Most people have got an idea of the different steps that go into making a video. Here, we thought

This week we were thrilled to receive a Board of Trade Award, or ‘BOFTA’, which was given out by

The ‘Age of Transparency’

Mitie is the UK's largest facilities management company. They have been putting a fair bit of

There is one lesson in productivity that is so incredibly valuable, it's amazing it isn't taught to

Welcome to our brand new blog. Please get in touch with your thoughts and share with others who