Blog
A collection of revealing content statistics to shape your content approach.
February 6, 2023
Branded content has never been more important, and the ability to build brands and connect with an
January 30, 2023
More for less doesn't have to be just a clever advertising slogan.
January 12, 2023
Casual has been recognised as the UK’s official No.1 Brand and Corporate Production Company! The
December 1, 2022
We offer up some of the key benefits of choosing a video production team with a world-wide
August 25, 2022
We take a closer look at a recent IPA white paper which offers some key insights on the best way
July 21, 2022
We are so excited and proud to announce Casual’s acquisition of APV (Asia Pacific Vision), one of
June 1, 2022
Attract and retain the best candidates Increase brand awareness and appeal Boost sales and encourage donations Being a better commissioner Repurposed content Content Strategy
Ever wonder how to make a marketing video? Or why video marketing is so powerful? We dive into the
September 14, 2021
We’re proud to have helped some of the world’s leading brands increase and maintain their brand
July 12, 2021
We’re proud to have helped some of the world’s leading brands attract and retain high-quality
July 12, 2021
Are long-term video marketing retainers worth it? When you’re considering whether to outsource
July 12, 2021
Are long-term recruitment video retainers worth it? When you’re considering whether to outsource
July 12, 2021
In late 2019 we pitched a concept for a revolutionary tennis swing training device, SweetSpotter.
May 6, 2021
“Story Story Story”
March 10, 2021
Production process Purpose driven video Brands as broadcasters Coronavirus Content Video production from home
Wondering how to make a marketing video that goes viral? Or any branded content, for that matter?
March 2, 2021
Production process Talking head Project management Case Study Coronavirus Content Video production from home
Being able to travel to new parts of the world for work is a huge perk for a lot of us here at
February 3, 2021
There’s no denying that 2020 was one of the strangest years on record. The COVID-19 virus became a
January 28, 2021
Having wrapped up a year of endless surprises, new normals, adapting and adjusting, inspiration can
January 21, 2021
With COVID-19 restrictions limiting our ability to shoot live action footage for our clients during
January 7, 2021
2020 has been a year for the history books. We learned, grew, adapted, and persevered. We bonded,
December 16, 2020
COVID restrictions limited our ability to shoot live action footage for our clients during lockdown
December 4, 2020
As Thanksgiving rolls around each year, we are reminded of all that there is to feel grateful for.
November 25, 2020
As technology has improved, the little cameras embedded in the back of our phones have become a key
November 19, 2020
We all need a drink sometimes - this year more than ever – but the harmful effects of alcohol are a
November 12, 2020
November 5, 2020
Casual Films were recently commissioned to produce a brand-new film for BMW showcasing a
October 22, 2020
We are lucky enough to get to produce all sorts of work for all sorts of causes around the world.
October 7, 2020
Explain or promote products and services Increase brand awareness and appeal Being a better commissioner Talking head Case Study Postproduction
For the past two years, we've worked with the GoDaddy team to travel across the country telling
September 24, 2020
2020 has been a challenging year. The global pandemic has affected every business. In March, we
September 16, 2020
“How much does video production cost?” is one of the most common questions we get asked. There’s no
September 11, 2020
Explain or promote products and services Increase brand awareness and appeal Purpose driven video Content Strategy Brands as broadcasters About Casual Coronavirus Content Video production from home
Last month, we worked with the GoDaddy team to edit a series called 301: Permanent Redirect. The
September 11, 2020
Purpose driven video About Casual Culture & Values Coronavirus Content Thought for Friday Sustainability
[Photo - San Francisco from Tank Hill - 11am September 9th, 2020]
Last year, 259,823 acres of
September 9, 2020
Filming in the time of COVID-19 looks a bit different than it used to. As a global video production
September 3, 2020
Working with the HSBC Early Careers team, we produced a series of recruitment videos to educate
August 20, 2020
There’s a lot to worry about these days. Revenue is down. Staff are scattered. Budgets frozen. Yet
August 18, 2020
Attract and retain the best candidates Talking head Purpose driven video Case Study Coronavirus Content
Working with Now Teach, we created a film to engage with new members of their target audience and
August 12, 2020
So alike and so different, video production and photography are children from the same parents.
August 7, 2020
With the strangest football season in history coming to a close, Liverpool atop the English
August 5, 2020
"Content is King"
- Bill Gates
Content is king, which is why great content is the kingmaker. This
July 23, 2020
Content 'going viral' is regarded by many as the Holy Grail of online marketing. The idea that you
July 21, 2020
With much of the world in coronavirus lockdown, now seems as good a time as any to look at some
July 9, 2020
Whether or not a ‘special relationship’ exists at an international level, it has always been a
July 2, 2020
Train and develop staff Increase brand awareness and appeal Case Study Coronavirus Content Diversity & Inclusion
A couple of weeks ago, we worked with the GoDaddy team to put together this BLM roundtable,
July 2, 2020
Over the past few weeks, protests and grass-roots movements have been spurring on long overdue
June 26, 2020
With the current lockdown we’ve put our heads together with some of the best technical minds in the
June 25, 2020
For a time many of us believed social media would usher in an ‘Age of Transparency’. Now that
June 19, 2020
In these Small Business Stories, we revisit some of GoDaddy’s everyday entrepreneurs to see how
June 19, 2020
One of the hardest things to talk about as a white person is racism and the ways in which we have
June 12, 2020
Two months into lockdown, we’re all pretty good at this work from home thing. As states and
June 11, 2020
OK - so you have reviewed and are clear on what you want your content to achieve and who exactly
June 11, 2020
Casual Films has always been a place that supports the progression of equality, decency, and
June 2, 2020
Since Quarantine has us all stuck inside for the foreseeable future and our favorite restaurants
May 29, 2020
In the last couple of posts, we have looked at the importance of being clear about what you want
May 28, 2020
Globally businesses spend billions on consultants to help them to become more agile and innovative.
May 28, 2020
As many of you will know, Casual Films started out in a 1987 Mini on the road from London to
May 21, 2020
Last time, we looked at the importance of knowing what you need to achieve with the content that
May 20, 2020
If you’re looking for something warm, spicy, and comforting look no further! This is a great,
May 15, 2020
“Everyone's got a plan till they get punched in the face”
- ‘Iron’ Mike Tyson
Life has been
May 14, 2020
“Begin with the end in mind”
- Steven Covey, The Seven Habits of Highly Effective People
As we
May 12, 2020
One of the silver linings of the whole world grinding to a halt is just how fast Mother Nature
May 8, 2020
The coronavirus crisis has had, and will continue to have, a huge effect on businesses. There is
May 8, 2020
Now that it's normal to not leave your house for days on end, that the kitchen table is also the
May 1, 2020
The Results
This is the final section in a three-part blog about our journey with BMW. In this
April 29, 2020
This is a follow on from our previous post about our BMW journey. In this blog I will cover how the
April 22, 2020
It's not every day that we live through an event that is genuinely 'epoch defining'. A facet of
April 17, 2020
A few years ago, BMW Group came to us with a brief, ‘we want you to make a cool recruitment video
April 14, 2020
As anyone who has taken part in endurance sports will tell you, getting to a third through an event
April 10, 2020
For many years now, we have been discussing the best way to offer Casual Films quality at a more
April 9, 2020
April 8, 2020
One of the biggest misnomers of the current coronavirus crisis is the concept of 'Social
April 3, 2020
Watching the news these days is quite an experience. Quite apart from what is being said, the way
April 3, 2020
My maternity leave was coming to a close, the survival-mode newborn section complete, and my vision
April 2, 2020
The Coronavirus Crisis has led to some major changes in the ways we are able to conduct business.
April 1, 2020
It is in a crisis that you start to see the goodness in people. We have already seen NHS workers in
March 23, 2020
In the face of challenges posed by Covid-19, production companies are evolving rapidly in order to
March 20, 2020
We're still making videos (and podcasts!)
Amongst the constantly shifting landscape created
March 19, 2020
OK – so a global pandemic isn’t exactly the ideal backdrop you would pick for the latest turn in
March 17, 2020
February 28, 2020
There's so much noise online that it takes more than a smartphone and the click of a recording
December 5, 2019
Attract and retain the best candidates Increase brand awareness and appeal Being a better commissioner How-to Content Strategy
You've produced what is, without doubt, a stunningly excellent video. You're pleased with it, your
October 31, 2019
Attract and retain the best candidates Being a better commissioner How-to Content Strategy Brands as broadcasters Culture & Values
Denise Feldman, Director, Content Marketing for Employer Brand and Communication at Marriott
October 25, 2019
If you think of Red Bull TV what immediately springs to mind is a heart-stopping air race, gritty
October 25, 2019
Explain or promote products and services Increase brand awareness and appeal Production process Talking head Case Study
This year we've traveled across the US profiling entrepreneurs for GoDaddy. Highlighting people who
October 11, 2019
We get to work on a wide range of work at Casual. It's great when we get to produce a piece of work
October 3, 2019
We are living at the best time ever to be alive. It can sometimes be hard to remember that though.
September 27, 2019
Attract and retain the best candidates Being a better commissioner How-to Purpose driven video Content Strategy
For the second of our Better Video Power Hour discussions Nick was joined by GE Healthcare's Global
September 20, 2019
Attract and retain the best candidates Train and develop staff Increase brand awareness and appeal Being a better commissioner Purpose driven video
Homogeneity is never a great thing — unless you’re a pint of milk — in which case you’ve probably
September 13, 2019
Increase brand awareness and appeal Boost sales and encourage donations Being a better commissioner Content Strategy
So, obviously your company is going to change the world - changing people's lives in every corner
August 30, 2019
Attract and retain the best candidates Train and develop staff Production process Being a better commissioner How-to
We're extremely grateful to Vodafone's Global Head of Learning, Catalina Schveninger who was kind
July 16, 2019
One of the best things about being filmmakers is the breadth of things we get to make films about –
July 4, 2019
In our blog post on Building Trust in the Era of Fake News, we discussed the value of purpose in
June 28, 2019
Make your next video the best yet webinar
June 20, 2019
Increase brand awareness and appeal Being a better commissioner Purpose driven video Content Strategy Brands as broadcasters
One of the most exciting developments in brand video production over the last ten years has been
June 14, 2019
Train and develop staff Production process Being a better commissioner How-to Content Strategy Brands as broadcasters
Once upon a time, corporate communicators could produce materials which were either read out at
June 7, 2019
Explain or promote products and services Production process Being a better commissioner Content Strategy
Lots of the content that we share in this blog focuses on what the Red Bulls of this world are
May 31, 2019
{% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True,
May 23, 2019
We’ve recently delivered a series of films for London Zoo on Behalf of Evening Standard Independent
May 15, 2019
One of the most valuable things we ever did at Casual was define our values. This helped us to
May 2, 2019
Increase brand awareness and appeal Being a better commissioner Content Strategy Brands as broadcasters
“What you’re really seeking is to be trusted, to be heard, to be talked about, and to matter. And
April 25, 2019
Attract and retain the best candidates Explain or promote products and services Increase brand awareness and appeal Boost sales and encourage donations Being a better commissioner Content Strategy
Timing, they say, is everything.
Your audience are faced by a deluge of content every time they
April 19, 2019
As filmmakers we sometimes need to kill time - in airports, interview rooms, watching render bars.
April 12, 2019
Creating content costs less than ever. New technology has put the power of production studios in
April 5, 2019
As we covered in this recent blog post, advances in technology give us all the ability to create
April 3, 2019
No matter what your business does, advances in technology mean you now have the ability to create
March 28, 2019
“The biggest difference between Don Draper and now is data.” – Keith Weed, Chief Marketing and
March 15, 2019
Co-founder Nick seems to be in a marginally better mood recently, probably because he has finally
March 8, 2019
EVERYONE WANTS TO BE APPLE. NO ONE IS WILLING TO BE STEVE JOBS...
Video is more accessible than
February 21, 2019
"85% of 2030's jobs have not been invented yet"
- Institute for the Future
We're living in 'The Age
February 8, 2019
Time, tide and shooting schedules wait for no man nor woman nor icy blasts. So said no-one. Ever.
February 1, 2019
The internet has sped up our lives – email has turned airmail into ‘snail mail’. Mobile Internet
January 25, 2019
In the same way that traditional broadcast channels have schedules and different types of
January 18, 2019
"Of all the arts, the most important for us is the cinema"
- Vladimir Lenin
The leaders of the
January 10, 2019
Films of 2018
As is customary for this season, we like to cast our minds back to the year just
January 7, 2019
2018 was a rip-roaring ride in the land of video content, as it was pretty much everywhere else.
January 4, 2019
There are a number of different people/roles involved in the production process. We’ve included
December 11, 2018
What is Interactive Video?
Interactive video allows the viewer to choose their own path through the
December 4, 2018
You may have noticed that a couple of weeks ago we ran our first ever Academy from our new office
November 22, 2018
Attract and retain the best candidates Train and develop staff Explain or promote products and services Increase brand awareness and appeal Boost sales and encourage donations Production process Being a better commissioner
One of the major challenges we had when we started Casual was that video can be used for such a
November 20, 2018
We have recently completed the first outing of the Casual Films Academy Charity in our new spot in
November 8, 2018
It’s a common challenge: all businesses now are tech businesses. So they need the best tech-savvy
November 7, 2018
Cause marketing - marketing with the dual aim of bettering society and driving profit is more
November 1, 2018
Most people have got an idea of the different steps that go into making a video. Here, we thought
October 30, 2018
This week we were thrilled to receive a Board of Trade Award, or ‘BOFTA’, which was given out by
October 26, 2018
Attract and retain the best candidates Increase brand awareness and appeal Being a better commissioner How-to Purpose driven video
The ‘Age of Transparency’
October 23, 2018
Mitie is the UK's largest facilities management company. They have been putting a fair bit of
October 19, 2018
There is one lesson in productivity that is so incredibly valuable, it's amazing it isn't taught to
October 16, 2018
Explain or promote products and services Production process Being a better commissioner Animation Talking head How-to
Welcome to our brand new blog. Please get in touch with your thoughts and share with others who
October 12, 2018
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Competition for mind space is fierce.
To stand out and stand apart, brands must work doubly hard.
