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Our Game-Changing, Crystal-Clear Campaign for Google.

Last week, our blog post focussed on a share-price-moving, international campaign we created for Prudential - a high-impact, virtual video solution which acted as a catalyst to drive huge outcomes for the brand. 

Your message needs to punch through & energize your audience to act. It’s why we always start with understanding your audience goals first, then developing the videos you need to deliver on them.

Our approach is called the Casual 5 C’s. These operating principles have been built through years of client best practice, blending creative excellence with commercial execution. Each C is an inter-connected pillar that goes into the development of every piece of content we make.

Our third C is message clarity, that overcomes confusion by making sure you are seen, heard and understood. Using our copywriting and editing expertise to deliver crystal-clear, scroll-stopping messaging that travels globally and translates locally.

Google were launching their new ‘Global Site Tag’ feature, and needed to communicate the how, what and why to predominantly small business owners.

Website tagging sounds complicated and/or boring, and the education surrounding it is arduous. Yet it’s really important it is done correctly.

Tags are crucial in measuring the effectiveness of ads and webpages, yet they often get overlooked. Google Tag is the answer, yet few people understood how it works.

Since the product is intangible, it was difficult to explain.

Casual created a clear explainer animation using an easy to understand ‘problem, solution, benefits’ framework.

But to overcome the technical/complex processes, Casual designed a visual language to represent and communicate the subject matter.


A combination of character animation and motion graphics ensures the video feels approachable while making the content accessible and easy to understand.

“People are 85% more likely to buy your product or service after watching a video about it.” 
- Venngage

Creating message clarity is just one of the ways we ensure that your content cuts through all that noise out there to get to your audience and connect with them. 

Next week we’ll be looking at a revolutionary campaign for GoDaddy which created coherence and aligned with their core purpose to deliver huge value for the brand. 

Take a look at our website for more examples of our work. 


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