If you can’t connect with your audience, you will become irrelevant.

There is a wide range of video production services available, creating a whole host of corporate video productions for clients. But the main categories that video falls into are animation video production and live action video production. Within live action and animation, video is then produced with different purposes, including recruitment video production, explainer video production and brand video production. We go into a little more detail about each of these below. 

Recruitment video production

Effective recruitment is more than just a simple transaction. It takes a series of touchpoints - from the initial awareness and attraction through role selection, the application process and successful onboarding as a new member of your company. Over the years Casual Films has made films for every step of this process for some of the world’s largest and most well known companies. This means that no matter what you are trying to achieve with your recruitment video we have produced films for similar reasons while up against similar challenges. 

Explainer Video Production 

“What is it? And how does it work?”. Two questions on the tip of the tongue of consumers and employees everywhere. 

Whether it’s a product or a service, explainer videos are great at increasing your audience’s comprehension and understanding. Once they have a better grasp of the product or service, they are much more likely to buy it/adopt it/implement it.

Animation is a very common approach. It helps simplify the message through clear visuals and voice over. Concepts are broken down into easy to understand illustrations. Processes can be explained through kinetic infographics and typography. 

Live action can be helpful when the product or service is better represented ‘in situ’.

Typically the explainer video process starts with a script. We’ll condense the information down to a suitable duration, using easy to understand language. This becomes the backbone for the rest of the production. We’ll then suggest various ways to bring that script to life, depending on your budget. Animation. Live action. Mixed media. They can all be executed fairly inexpensively. Indeed the majority of explainers we produce fall within a 8-20K budget range. 

Brand Video Production 

Video production when it comes to your brand is an absolute must. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. The message you communicate here should lie at the intersection between what will be of value to your audience, and your purpose as a brand.

Casual can help you identify the best angle with our experienced team of Senior Creatives and Producers. And once the concept is locked in, your team remains dedicated to the project throughout the process until it’s delivered, ensuring creative continuity. Every production decision we make will reflect the idea, objective, and tone of your brand. This way, when the viewer has that 95% recall, it’s an effective brand video with effective results.

Something else to map out is how different video formats and channels can support each other; your video messaging strategy. One approach might be creating a hero film with umbrella messaging, that can be extended with more detailed content pillars, and when combined with other content formats you can tailor the message for the platform. Brand video doesn’t have to stop at the 2 minute mark – Casual Films can help you find a way to get the most mileage from your video.

A full service video production company offers end-to-end capabilities, taking you from initial brief to delivered content in one smooth journey. Whatever kind of corporate video production, marketing video production or brand video production you’re looking for, a full service company will handle every aspect of your production using their network of creatives, producers, filmmakers, editors, animators and audio engineers to write and produce the video marketing content you need.

Corporate video production doesn’t have to mean corporate video results. We work on every single brief with the same creative pizazz - no matter the budget, no matter the subject. In order to get your video right, every single time, we follow a video production process:

The brief - we make sure we’re all on the same page from the get go. Because we know, from decades of experience, that when you get the brief right, everything flows from there. 

The creative - we come back to you with ideas, scripts, visual references, moodboards, anything and everything that we think will help to bring our thinking for your brand to life for you, so you can get the results you need.  

The details - we could be creating a film from user-generated footage or stock footage. We could be creating a graphic text animated explainer or a stop motion animation with props crafted from paper. We could be filming a talking head in an office or filming on a basketball court in Paris with an NBA legend. Each and every video production is treated with exactly the same care and attention to detail.