24 Inc. Becomes Part of Casual

24 Inc. was founded in Singapore over 18 years ago by serial entrepreneur Sharad Lal.

Today, 24 is a top-tier digital and integrated marketing firm specializing in creating impactful content for leading brands in FMCG and pharmaceutical verticals. Known for its deep category expertise and strategic approach, 24 Inc. has established a strong foothold in the region's competitive market.

About the Acquisition

This strategic acquisition underscores Casual's unwavering commitment to growth and innovation in the ever-evolving content landscape. Both companies are established as trusted partners for influential brands. Casual's robust portfolio spans finance, insurance, automotive, travel & hospitality, and luxury verticals. 24 Inc will further diversify its client base, bringing in prestigious FMCG and pharmaceutical clients, including Procter & Gamble, Reckitt Benckiser, and Abbott Laboratories. This move also enhances Casual's service offerings by including cutting-edge design and shopper marketing capabilities, ensuring comprehensive support for its clients' diverse needs. The company's dedication to growth and innovation promises a bright future of continued success and client satisfaction. SI Partners, a global M&A advisory firm, advised on the deal.

Read the full press release here.

What effect does this acquisition have on 24 Inc's current clients?

This acquisition merges global efficiencies with local capabilities, further expanding 24Inc's reach. 24 Inc's long-standing clients can expect the same team, level of service, quality, and caliber of work.

Casual and 24 Inc.'s clients now benefit from our full global capabilities across eight production studios in London, Amsterdam, Barcelona, New York, Los Angeles, Sydney, Hong Kong, and Singapore.

What are our capabilities globally?

As a part of Casual, 24Inc clients can now tap into our seamless suite of services worldwide. You can expect the same top-notch services you experience locally on a global scale:

Content strategy
Creative Development
Scripting
Storyboarding
Project Management
On set Production
Editing
Motion Graphics/Animation
Sound Design
Colour Grading

Why work with us?

With an 18-year tenure in Singapore, 24 has a deep understanding of the market. Combining our industry and production knowledge with Casual’s innovative approach will create strategic content opportunities for our clients to create content around the globe, orchestrating frictionless multi-channel campaigns with ease.

Nick Francis

Founder & CEO

"We're continually looking to enhance our ability to provide the finest production services in the places our clients need us to be. Singapore is a hub of innovation for the region and is one of our most requested locations. This deal is an exciting step, significantly enhancing our capabilities and reach there. 24 Inc has established a strong and lasting presence among the top communication agencies in Singapore. This integration will enhance our ability to deliver cutting-edge production solutions and drive success for an even wider breadth of clients."

Sharad Lal

Founder & CEO, 24 Inc

"We've proudly built 24 Inc into a trusted partner for the world's top brands. It's a privilege to pass the baton to Casual, whose extensive global network and creative talent pool will ensure we continue delivering exceptional results."

Lexi Hayes

Managing Director, APAC

"Our capability globally is unrivaled, bolstered by 24Inc's deep experience across Asia. Our APAC team in Hong Kong, Sydney, and Singapore offers a strategic creative partnership, producing award-winning and effective content."