Solutions > Training
Training video production
Recruitment finds the best people. Video makes them better.
Video and animation demonstrate new ideas and ways of working, whatever stage your people are at.
Interactive video helps too: it asks viewers to make decisions and engage, improving comprehension and retention of the lessons you share.
95%
of a video message is retained — versus just 10% of a written one.
Message retention
People remember what they watch. Studies show people retain 95% of a video message, but only 10% of a written one.
Why is video such an effective training tool?
With professionals, every training video you publish is high quality, even at volume. An agency has the capacity to produce at the pace you need, and helps you standardise how information is shared across your organisation.
Working with a professional company gives stakeholders peace of mind. Reputable agencies have a track record and can share relevant portfolio examples that help you motivate your choices to decision-makers.
Repurpose your training material almost indefinitely, from re-edits to shorter cuts for multiple platforms. You can even film a live session once and deliver it many times to different teams of new starters.
Professional, branded training videos communicate your commitment to being digital-first and to investing in your team, driving engagement and retention of top performers.
People retain 95% of a video message but only 10% of a written one. Whether onboarding staff to a new platform or instilling a new way of thinking, training video achieves it reliably.
As a training tool, video illustrates ideas and sets up discussion, or hosts the whole process as an interactive platform. As a motivation tool, it celebrates company news and encourages new ways of working, letting you standardise how information is shared. Animation favours intangible or abstract concepts; live action suits human, values-led ones.
As a full-service production company, we take you from creative development through to post-production. Your Executive Producer is your guide, using our Smart Casual platform to deliver a bespoke service that matches your organisation. Film a session once, deliver it many times, clear and consistent for every new starter.
“Casual Films have been amazing. They had a great feel for our brand and tone and developed some incredible concepts.”
Stephanie Krückel, HR Marketing Specialist, BMW Group
FAQs
Start with the outcome, the behaviour or knowledge you need to change. From there we shape a brief, agree how success will be measured, then move through our four production phases.
Animation suits abstract or complicated processes; live action suits human, values-led content. Throughout, your Executive Producer keeps everything coordinated on Smart Casual.
Pre-production, planning: brief, concept, script, storyboard, casting, scheduling and logistics.
Production, the shoot or animation build: capturing footage, audio and assets to the agreed treatment.
Post-production, editing, motion graphics, animation, colour, sound design and music.
Distribution, delivering the right cuts and formats for every platform, plus interactive or LMS versions.
Professional quality comes from process, not just kit. We pair experienced directors and producers with a clear brief and measurable goals, then build the film to be reused, re-edits and shorter cuts maximise the mileage of every investment.
The result is consistent, on-brand content you can roll out once and deliver many times.