Company culture videos

Brand video production is an absolute must. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. The message you communicate should sit at the intersection of what’s valuable to your audience and your purpose as a brand.

We’ve created thousands of company culture videos for Fortune 500 companies. Casual Films can help you identify the best angle with our experienced brand video production team — and once the concept is locked in, we remain dedicated to the project throughout, ensuring creative continuity so every decision reflects the idea, objective and tone of your brand.

Think about how different formats and channels support each other: a hero film with umbrella messaging, extended with more detailed content pillars, tailored per platform. Brand video doesn’t have to stop at the two-minute mark.

Managers should be able to explain their products or services and their customer base — but can they explain why people choose to work for the company? That’s the Employee Value Proposition (EVP). Think about it from an employee’s perspective: video should present an attractive offering that engages and retains talent, while also welcoming what employees can offer the company.

We’ve worked on countless company culture videos that showcase culture as part of world-class recruitment campaigns — from a high-energy cut to attract recent graduates, to a 360° interactive film of the workspace. Storytelling is more important than ever: people can skim a list of facts, but present that in video and emotional connection increases.

Get in touch and let us manage your company culture and recruitment video campaigns end-to-end, delivering against your objectives and building culture, values and purpose.