Building and effectively communicating your culture, values and purpose shapes the way people think and feel about your company or brand. Whether you’re building your brand audience or hoping to attract “right fit” candidates as part of a recruitment campaign, company culture videos can be your most effective tool to firmly establish your brand as top-of-mind. They shape how people see you, and your culture; how you see them — as reflected in your work environment, company mission, values, ethics, expectations, and attitudes.

Your audience has an insatiable appetite for content. How you project your brand to build culture, values and purpose is a delicate art and something that can only be earned. The best company culture videos are relevant, inspiring, understandable, and ultimately align with the company brand video production and/or recruitment video strategy.

Brand video production is an absolute must. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. The message you communicate here should lie at the intersection between what will be of value to your audience, and your purpose as a brand.

We’ve created thousands of company culture videos for Fortune 500 companies. Casual Films can help you identify the best angle with our experienced brand video production team. And once the concept is locked in, our team remains dedicated to the project throughout the process until it’s delivered, ensuring creative continuity. Every production decision we make will reflect the idea, objective, and tone of your brand. This way, when the viewer has that 95% recall I mentioned earlier, it’s an effective company culture video that delivers results.

Something else to map out is how different company culture video formats and channels can support each other; your video messaging strategy. One approach might be creating a hero film with umbrella messaging, that can be extended with more detailed content pillars, and when combined with other content formats you can tailor the message for the platform. Brand video doesn’t have to stop at the 2-minute mark – Casual Films can help you find a way to get the most mileage from your video.

Get in touch with one of our Executive Producers to discuss how a company culture video can help you achieve your brand marketing goals.

Building your brand with company culture videos



Communicating your culture in recruitment videos

Employer Brand


Managers working for a company should be able to explain their products or services and customer base. Can they do the same to explain why people choose to work for the company? This is the Employee Value Proposition or EVP. Think about EVP from the perspective of an employee. Video should present an attractive offering to potential talent, engaging and retaining staff, but is also an opportunity to welcome what employees can offer the company too.

At Casual Films we’ve worked on countless company culture videos that help showcase company culture as part of world-class recruitment campaigns. From a high energy cut to attract recent graduates to a 360’ interactive film showcasing the workspace, we’ve got the perfect production for your problem.

From this handful of company culture videos you can see that storytelling is more important than ever. People can read through a list of facts or instructions in an article but present that in a video, and emotional connection increases.

Get in touch and let us manage your company culture and recruitment video campaigns seamlessly from end-to-end — delivering against your objectives and building company culture, values and purpose.

Related: Check out how sharing your business purpose and company culture can boost ROI and engagement with your recruitment video, in this blog post.