Crafting your brand personality and communicating this through film is crucial in establishing rapport with your audience. Building your culture, values and purpose shapes the way people think and feel about your company or brand. It’s your reputation; how people see you, and your culture; how you see them and is reflected in work environment, company mission, values, ethics, expectations, and attitudes.
Your audience have an insatiable appetite for content. How you project your brand to build culture, values and purpose is a delicate art and something that can only be earned. The best video content is relevant, inspiring, understandable, and ultimately aligns with the company strategy.
Video production when it comes to your brand is an absolute must. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. The message you communicate here should lie at the intersection between what will be of value to your audience, and your purpose as a brand.
Casual Films can help you identify the best angle with our experienced team of Senior Creatives and Producers. And once the concept is locked in your team remain dedicated to the project throughout the process until it’s delivered, ensuring creative continuity. Every production decision we make will reflect the idea, objective, and tone of your brand. This way, when the viewer has that 95% recall I mentioned earlier, it’s an effective brand video with effective results.
Something else to map out is how different video formats and channels can support each other; your video messaging strategy. One approach might be creating a hero film with umbrella messaging, that can be extended with more detailed content pillars, and when combined with other content formats you can tailor the message for the platform. Brand video doesn’t have to stop at the 2minute mark – Casual Films can help you find a way to get the most mileage from your video.
Get in touch with one of our Executive Producers to discuss the process of brand video production.
Managers working for a company should be able to explain their products or services and customer base. Can they do the same to explain why people choose to work for the company? This is the Employee Value Proposition or EVP. Think about EVP from the perspective of an employee. Video should present an attractive offering to potential talent, engaging and retaining staff, but is also an opportunity to welcome what employees can offer the company too.
At Casual Films we’ve worked on countless employer brand videos with clever production techniques to best reflect your company. From a high energy cut to attract recent graduates to a 360’ interactive film showcasing the workspace, we’ve got the perfect production for your problem.
From this handful of films you can see that storytelling is more important than ever. People can read through a list of facts or instructions in an article but present that in a video, and emotional connection increases.
Get in touch and let us manage your employer brand video seamlessly from end-to-end, delivering against your objectives and building company culture, values and purpose.