Strategy
Video content strategy
We go one step further than making a great video — we make sure it solves your business challenge.
Your audience is more distracted and time-poor than ever. Every project should start with what you’re trying to achieve, who your audience is, and how to get the video in front of them.
That’s content strategy — and it’s why we grew beyond production into a video strategy agency. From audience research to a strategically sound brief, here’s how we help.
Content that lands, and drives action.
Producing work that catches the eye and drives action is hard, so every project deserves time spent on what you’re trying to achieve, who your audience is, and the right way to reach them. Our brief-writing and pre-production stages cover the essentials; for more developed campaign research and planning, our team works alongside you.
Understanding who your audience are — demographically and psychographically — is the first step to content that engages them. Demographics (age, location, income) are facts; psychographics (interests, activities, opinions, values, lifestyle) reveal motivations. We help you build target-audience personas with real backstories and pain points, then create content that sits at the intersection of what’s valuable to them and your purpose as a business.
Begin with the end in mind. The brief and the audience are the cornerstones of every successful project. A good briefing document captures objectives, audience, desired action, key messages, tone, budget, timeframe, delivery channels and stakeholders — and appoints a single point person to consolidate feedback. Almost every project that misses the mark can be traced to an incomplete brief.
YouTube’s content framework: Hero — big, eye-catching tentpole content that raises awareness; Hub — regular magazine-style content that brings subscribers back; Hygiene/Help — the how-tos and guides people search for. Used together, they draw an ever-increasing audience into your channel.
We plan how content is produced at volume and to schedule, so a strategy actually gets made — efficiently, and to one consistent standard.
Where content is distributed matters as much as the content itself. We help you seed and activate content, and target audiences with remarkable accuracy so you can see how they respond and tailor the message for the best result.
Need something more developed? Our team works with you on research, planning and the strategy that makes your video content effective — not just beautiful.