Animation is a powerful, agile and future-proof piece of communication. Animated videos can bring concepts to life that no lengthy text or live video can. It’s a perfect combination of entertainment, nostalgia, and simplicity. Your content can be full of character, whether it’s abstract or type based. You can show complex data in a way that is much more engaging than a spreadsheet or slide, and more interesting than a long list of guidelines in email. You can be thought-provoking, emotive, humorous or serious. Take a look at our reel for a range of animation styles.
To future-proof your communications, when working with animation we are not bound by what footage is shot on the day - animated marketing videos are infinitely editable. With the knowledge your messaging may need to change in weeks or months, you can create an animated marketing video in a style that can be updated with minimal impact. This means your content can remain current and relevant without producing additional media.
Casual Films can walk you through the process from end to end, develop a creative concept, work up style frames, pre-viz clips, right through to sophisticated 2D or 3D animated films, or even stop motion, all under the one roof.
You’ve spent months on your offering, finessing the website, and now you’re ready to launch. We can help develop the perfect corporate marketing video production for your problem. If you’re looking for investors, an explainer video goes a long way in marketing presentations, at trade shows and online. Think of a startup explainer video like the ultimate elevator pitch. It is the first experience potential customers might have with your company, so it should reflect your brand and tone of voice.
Our top tips? Keep the video short (ideally less than a minute), well-paced, and focused. Be as single-minded as possible, with just a few supporting features. Finally, add a strong call to action at the end to convert a curious viewer down the conversion funnel.
If you like what you see, but are strapped for cash and need a cost-effective offering - our ‘Say it in Sixty’ platform, could be a good solution. Get in touch to learn more.
Our era is characterized by a culture of entrepreneurs, doers, thinkers, founders, innovators. Hey, we started there too! When crowdfunding, it’s critically important you effectively communicate your idea – which is where marketing video production comes in.
Video is the richest, most engaging storytelling media type in existence. Crowdfunding platform Kickstarter can attest to this, reporting that projects with video succeeded at a rate of 15% greater than those without. Indiegogo adds that campaigns with a pitch video raise 4 times more funds than campaigns without one.
People who back crowdfunding platforms usually appreciate that they’re investing in a product that maybe isn’t quite fully evolved. But they don’t want to feel like they’re investing in a pipe-dream. Our Senior Creative writers can help craft your message into an articulate and persuasive script. Let this video be a window in, projecting a cutting-edge, forward-thinking and sophisticated business.
Your video is just the start of what you can do with your crowdfunding campaign. You could also consider diversifying your comms with an explainer video, or an awareness campaign of short, hard-hitting pre-roll video ads on social media.
You’ve worked hard, now channel that into a marketing video that can work hard for you.
