Explain & promote
Explain & promote
Show, don’t tell. A video on your homepage can lift click-through rates by up to 80%.
“What is it? And how does it work?” Two questions on the tip of the tongue of consumers and employees everywhere.
Explainer videos increase comprehension — and once people understand a product or service, they’re much more likely to adopt it. Animation simplifies the message with clear visuals and voiceover; live action works when it’s better shown ‘in situ’. Most explainers we produce fall within an £8–20k range.
Three ways to explain and promote.
Explainer video production
The process starts with a script — we condense the information to a suitable duration using easy-to-understand language, then suggest ways to bring it to life depending on budget: animation, live action or mixed media.
Case study video
Case studies are incredibly useful sales tools — dynamically explaining a project’s problem, solution and results in a snappy two-minute film. We distil years of work down to the most important components, collating product shots, screen grabs, photos and existing footage into one cohesive look.
How-to videos
Following along step by step is a really effective way to learn new skills. How-to videos can be produced economically — audiences aren’t looking for high-end bells and whistles, they want clarity and simplicity — and our award-winning team would be delighted to help.