Casual Creative Round-Up: July 2025

It’s not every day a slow pan across a kitchen table makes us well up, but here we are. This short series for Ikea is proof that a simple idea, beautifully executed, is sometimes all you need.

When your brand message is this embedded, you don’t even need the slogan. A smart, sharp campaign that speaks volumes – without saying it.

Forget thinking outside the box. This clever OOH uses cutouts to frame turn other brands' logos into part of their own message. 

In this wonderfully calming spot a river tells the story. Evocative sculptures meet creative storytelling in this unexpected and unique concept.

A beautifully simple idea to mark England’s second Women’s Euros win. What makes it even better? You know they had this locked and ready to go, just waiting for that final whistle.