Animated marketing video production

2D animation is the most popular type of animated marketing video production we do at Casual Films. It’s versatile and can bring your messaging to life in a number of ways — whether you’ve got a brand marketing message or want to produce an animated training video. You might be looking for a simple type-based animation, or something more complex, abstract and shape-based. Your animation could be full of character, or even a collage. We’ll work with you to find a style that best suits your brand and budget.

Wondering how to make an animated marketing video? Here’s our typical workflow:

Scripting and creative development. We develop the concept and a script, accompanied by visual descriptions so you get an idea of what will be happening on screen. We also create style frames so you can see how scenes may look.

Storyboarding. Once script and style are approved, we plan out each scene visually through a series of pencil sketches — the blueprint of your animation, planning transitions and where assets sit on screen.

Artworking. With the storyboard approved, we create the final artwork, building scenes and rigging characters.

Animation. Once all assets are created it’s time to bring your film to life — over three stages we fully animate your film.

Sound design. The final stage. Alongside a music track, our sound engineer adds sound design to complement and highlight the action on screen, bringing the animation to life even more.

3D animation is a type of animation where objects are made in three dimensions and can be moved and rotated like a real object. It’s commonly used for visual effects in films and TV, gaming and VR — and it’s a great tool for product videos. 3D animations in marketing, explainer, training or recruitment videos move through a variety of stages, including modelling, rigging, texturing, colouring and lighting, and can be photorealistic or stylised.

3D can visualise products still in development or manufacture, and take viewers to spaces cameras are unable to reach — such as inside machinery and electronics.

Assets for animation can be used for multiple purposes beyond the final film. You can reformat artwork for wider campaign purposes — social banners, gifs, and stills for websites or mailers — and use it as a way to keep promoting your messaging without continually sharing the same content. Animated assets may also already exist as part of a company’s brand toolkit.

Stop motion is a style of animation where films are created by photographing objects or characters moved in stages. Animation software then stitches the imagery together and plays it back sequentially to create the film. Stop-motion animations can be described in different ways depending on the medium used to create them.

Cutout animation usually refers to films made using flat materials such as existing photography, papers or fabrics. Claymation describes films made out of plasticine or modelling clay. Stop-motion films can also feature live actors — this is called pixilation.

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