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Casual Films International Limited Privacy Policy

The name and contact details of our organisation

Name: Casual Films International Limited
Address: 83-93 Shepperton Road, London, N1 3DF, United Kingdom
Phone Number: 020 3411 8040

The name and contact details of our representative

Name: Mr. Adam Ruddick

The purposes of the processing

Information you provide to us

When you participate in, access, purchase or sign up to any of our services, activities or online accounts such as newsletters, surveys or events we receive personal information about you which we use to provide these services. This may consist of data such as your name, email address, postal address and telephone number. You will be able to select how we use your information for marketing purposes and you can update your marketing preferences at any time.

Ordering a service from us

If you order a service from us, you will need to provide certain personal details, including payment information, so the order can be fulfilled. This may be collected, for example, when creating an account.

Content you share with us

When you choose to share comments, photos, videos and other content with us we may receive personal information about you, for example when you interact with us on social media.

Information we collect automatically when you use our sites/services

We may collect technical and/or behavioural information about your use of our websites or other content online, and the device(s) you use to access the services. For example, this information may include details about how you browse our website and the devices and technology you use to browse our website. This may also include unique online identifiers such as device ID, device type, IP address and approximate location at the time of browsing and allows us to recognise you or your device. We may use this to build a more detailed profile of you and your interests. We may also provide you with location-based services (for example, advertising and other personalised content), where we collect geo-location data.

Information for analysis, reporting and research

We also collect statistical and analytical data about your visits and activity on our sites, such as the pages you view, how long for, and which links are followed. This helps us to improve the way we deliver content and the products and services offered to you. We also use this anonymised data to report on our performance. In addition, we may need to contact you about your experience of a service we provide you. 

Direct marketing

We use the information you provide us with, such as email, address, or phone number, to send you marketing communications where we have legitimate grounds to do so.

Email tracking and online behavioural data

We use web beacons in our emails to track the success of our marketing campaigns so if you open an email from us, we can see which of the pages of our website you visited. Our web beacons don’t store any information on your computer but, by communicating with our cookies on your computer, they can tell us which emails you’re interacting with and how you’re interacting with them. For example, we will know when you have opened an email from us and the devices used. We may keep track of the emails that we send you and may use the information we collect to personalise the emails we send to you. We also keep a record of the communications you have selected to receive or not to receive. We may also use your email in a hashed, unidentifiable form to help us understand your online behaviour. This may in turn be used for analytics and targeting.

Business data

Occasionally we may purchase business data from third party suppliers which may include, for example, business email address, business job title and business postal address. This may result in you receiving communications from Casual Films  regarding your business sector or business interests without you having directly supplied your information to us. We keep clear records of the data suppliers and provide an unsubscribe option at every contact.

Our lawful basis for the processing

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:

We have a contractual obligation.

If you are a customer, we will process your personal data on the basis that it is necessary for us to provide our products and services to you.

We have a legal obligation.

We may have to process and share your personal data in order to comply with our legal obligations, or to protect our rights or the rights of others.  For example, we are required to collect certain information from you when processing your payment for tax or financial reporting reasons.

Our Legitimate Interests for the processing. 

In some situations we rely on our legitimate business interests in order to collect and use your personal data.  In these situations, we have conducted a balancing test to carefully consider the impact of the processing on your interests, rights and freedoms.  We will only undertake the processing if we are satisfied there is no negative impact on you.  We rely on Legitimate Interests for the following activities:

  • providing, maintaining, improving and developing our products and services;
  • sending direct marketing communications about our products and services to clients and potential clients;
  • managing suppression and unsubscribe requests;
  • researching publicly available business contact details;
  • analysing the use of our products and services;
  • using aggregated, non – personally identifiable statistical and analysis data to identify usage trends, such as your visits and activity on our sites, and to determine the effectiveness of campaigns;
  • dealing with queries and complaints;
  • personalising your experience on our sites;
  • using your data in hashed non-identifiable form to help find you or similar audiences through Facebook’s audience function and Google customer match; 
  • identifying fraudulent behaviour and ensuring our websites and systems are secure; 
  • building and enriching profiles of users based upon, for example, online behaviour; and
  • sharing the information you provide and other information held about you within our Group companies

The recipients of the personal data and details of transfers to any third countries

We may share this information with Ariel Media Group Limited (United Kingdom), Casual Films Inc (United States of America), Casual Films Netherlands BV (Netherlands), Casual Films Australia Pty Ltd (Australia), Asia Pacific Vision Limited (Hong Kong), Casual Films Limited (United Kingdom) and Casual Films Iberia (Spain).

Our retention periods

We hold personal data for a variety of different purposes and the length of time we keep your data will vary depending on the services or products we are providing. We will only keep your data for a reasonable period of time, which is based on the purpose for which we are using your data.

Once that purpose has been fulfilled, we will securely delete that data or anonymise your information (so that we, or anyone else, can no longer tell that data relates to you) unless we are required to retain the data longer for legal, tax or accounting reasons.

Rights available to you in respect of our processing

Under data protection law, you have rights including:

Your right to be informed - You have the right to be informed that we are processing your personal information.

Your right of access - You have the right to ask us for copies of your personal information. 

Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. 

Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances. 

Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances. 

Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.

Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at if you wish to make a request.

Your right to lodge a complaint with a supervisory authority

If you have any concerns about our use of your personal information, you can make a complaint to us at:

Casual Films International Limited
83-93 Shepperton Road
N1 3DF
Telephone: 020 3411 8040

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:           
Information Commissioner’s Office
Wycliffe House
Water Lane

Helpline number: 0303 123 1113

ICO website: Visit Website

How we source your personal data and why we have it

When it is obtained directly from you

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • You have shared your details with us using the contact form on our website.
  • You have made an information request to us.
  • You wish to attend, or have attended, an event.
  • You subscribe to our e-newsletter/e-bulletin.
  • You have applied for a job or secondment with us.
  • You are representing your organisation.

When it is not obtained directly from you

We also receive personal information indirectly, from the following sources in the following scenarios:

  • Information about your web browser and IP address from your requests to this website.
  • Your information has been passed to us as by a business you work with/for.
  • You have been involved in the purchase of a product using our website.
  • Your information may be obtained from public registers (such as Companies House), social and professional networking sites, news articles and internet searches.
  • We may obtain personal data about candidates from an employment agency, and other parties including former employers, and credit reference agencies.

We use the information that you have given us in order to provide you with information, products or services that you request from us or which we feel may interest you.

How we store your personal information 

We are committed to protecting the personal data we hold and keep your information secure by taking appropriate technical and organisational measures against its unauthorised or unlawful processing and against its accidental loss, destruction or damage.

Where we use third-party service providers to store data, we have appropriate agreements in place to ensure that your personal data is protected. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. We also require any third parties to whom we may transfer personal data to have appropriate security measures in place. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.

Our website permits you to create an account, or have the facility for an account to be created on your behalf. When this happens, you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorised by you. You should notify us of any unauthorised use of your password or account.

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Updates include more detailed information on how specifically Casual processes personal information and why.




An archived copy of Privacy Policy V1.0 can be viewed here.