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Marketing
video production
People increasingly gravitate towards video. We help you meet them there.
80%
of people aged 26–45 share advice on products via video tutorials.
Source: Deloitte Global Marketing Trends, 2021
They’re comfortable with video as a medium, and they expect their brands to be too. Marketing video production helps you build your brand with high volumes of quality content, produced at speed.
The thinking
Why is video such an effective marketing tool?
What we’re really doing is increasing the perceived value of your product or service. In the mind of the audience there’s no difference between perceived and real value, and it’s easier and cheaper to add value by making something desirable through positive branding than to make the product proportionally better. We understand the challenge every marketer faces, and that helps us make better, more effective films.
Everything video can do for your brand.
Brand video introduces your brand to an audience in an effective, emotive and memorable way. It can sit anywhere you need people to know about you, your homepage, the top of your Instagram feed, your office reception, anywhere you want people to quickly understand, through compelling media, who you are and what you do.
Animation is a powerful, agile and future-proof piece of communication. It brings concepts to life that no lengthy text or live video can, a combination of entertainment, nostalgia and simplicity, full of character. You can show complex data far more engagingly than a spreadsheet, and be thought-provoking, emotive, humorous or serious.
Animation is also infinitely editable. Build a style that can be updated with minimal impact, so your content stays current without producing additional media. Casual can walk you through end to end, creative concept, style frames, pre-viz, through to sophisticated 2D or 3D animation, or even stop motion, all under one roof.
Promoting your brand through video helps you stand out. Your competitors aren’t just in your category anymore, it’s any brand shouting for attention. Cut through the clutter by speaking to people the way they want to be spoken to: through video.
We take your message and produce an engaging film that may include testimonials, live action, animation or motion graphics. It’s shareable, adaptable across mediums, and builds equity in your brand. An introductory email that includes a video increases click-through by 96%.
Branded content is selling without the ‘sell’, an authentic, genuine way to connect with your audience and build a following. It shares the brand’s values rather than directly advertising, using the halo effect of positive association.
We’ve partnered with Red Bull, Bloomberg and produced a 100-film branded-content series for GoDaddy. Audiences hold brands to higher standards today; branded video is a way to win their trust.
You’ve finessed the offering and the website, now you’re ready to launch. If you’re looking for investors, an explainer goes a long way in presentations, at trade shows and online. Think of it as the ultimate elevator pitch, the first experience a potential customer has of you.
Keep it short (ideally under a minute), well-paced and single-minded, with just a few supporting features and a strong call to action to move a curious viewer down the funnel.
When crowdfunding, it’s critical you communicate your idea clearly, which is where video comes in. Kickstarter reports projects with video succeed at a rate 15% greater than those without; Indiegogo says campaigns with a pitch video raise 4× more.
Backers know they’re investing in something not yet fully evolved, but they don’t want a pipe-dream. Our senior creative writers craft your message into a persuasive script. Let the video be a window in, projecting a forward-thinking, sophisticated business.
A viral video is something your friends talk about at a barbecue and your niece has learned the dance to. It works best when you take a creative risk around a single, simple insight.
Do your research. Find how people use your product to better their lives, bring us your golden insight, and we’ll help craft and deliver the story, from concept through to delivery.
FAQs
Marketing video production services provide the capabilities to create and produce professional marketing video content for brands and businesses.
Video is a powerful tool because it lets you communicate in a way that’s easy for your audience to digest, and it’s how the vast majority of your audience prefer to receive information.
Is it worth it? Simply, yes. Video is one of the most versatile and profitable marketing tools out there, and thoughtfully produced film keeps your messaging fresh for far longer, more bang for your buck.
Not many companies can boast more than 16 years’ experience delivering content for Fortune 500 / FTSE 100 companies. We can.
Our in-house creatives and vetted freelancers operate all around the world, in multiple languages, so you can deliver truly glocal brand content.
We’re marketing-content specialists who’ve won 85+ industry awards, and we’ve been voted the #1 video production company three years running.
Video production for marketing relies on experience and technical skill to curate content that speaks directly to your audience, connects emotionally and drives them to feel or act. Each piece should carry one clear message, one purpose to act upon, building brand equity.
“Casual Films successfully increased our overall brand awareness over the course of the campaign.”
Zoe Smith, Brand & Planning Manager, Breast Cancer Now