Service > Sales & fundraising
Built to make them act
When the only thing left is the decision, the right film clears the last doubt.
Some films make people feel something. This one makes them act, it makes the case feel safe to sign off, easy to share internally, and worth doing now.
Whether you’re closing a considered B2B sale, defending a renewal, launching a regulated product or asking supporters to give, we engineer the film around the single action you need, and we measure whether it moved.
The thinking
Why video closes.
A late-stage buyer is in evaluation mode, they want evidence they can defend to the people around them. A credible customer on camera reduces that evaluation cost faster than any claim you could make yourself, which is why testimonial and case-study films are among the most-forwarded assets in a live sales conversation. For fundraising, the same principle works through a single, named, real person, because one specific story moves people to give in a way aggregate numbers never do.
The customer testimonial
One credible customer, one real decision, one outcome.
The case-study film
Problem to solution to measurable result, for the procurement-defence stage.
The proof-point film
A single audited number or comparison, told as a story.
The beneficiary-impact film
For charities and purpose-led brands, the real person your supporters’ money reaches.
The sales-enablement film
Short, deployable, built for the meeting your rep is about to walk into.
Investor day · 13 countries
Prudential
At the height of the pandemic, Prudential needed 13 films shot across Africa and Asia, one narrative, six weeks, for a fixed-date investor day. We led crews on the ground and held every shoot to the same standard.
“The fact that our share price closed at £15.13, up over 10 pence on the day, is a direct result of the rich content and the high-quality production.”
Pip Beasley, Chief of CEO Operations & Corporate Affairs, Prudential Corporation Asia
Donations · Conversion
Neighborhood Feminists
We made one film, shot resourcefully in our own studio to protect a tight budget, built to drive action rather than just views.
“The video has performed 1,227% better than any of our previous videos on Instagram and generated significant conversation and ongoing organic shares.”
Tammy Sheldon, Co-Founder & Chair, Neighborhood Feminists
“The output of our work with Casual has exceeded expectations. We were aware our timeline and budget were tight, but they did an excellent job.”
Brand Manager, online betting brand
Key things to consider
Most projects sit in the $15,000–$20,000 (£12,000–£18,000) range, and we scope against the value of the action the film drives, not a rate card. A film that protects one renewal or lifts one investor day usually pays for itself many times over.
We agree the measure up front, pipeline movement, conversion, donations, share-of-attention, and can run Immersion testing to show the emotional impact behind the number.