73% of people who watch a product video will make a purchase
We specialize in creating engaging product videos - from animating sleek UIs to defining a visual language for new tools and services.
Our expert team blends creativity with fastidious organization to showcase your products.
73% of people who watch a product video will make a purchase
We specialize in creating engaging product videos - from animating sleek UIs to defining a visual language for new tools and services.
Our expert team blends creativity with fastidious organization to showcase your products.
73% of people who watch a product video will make a purchase
We specialize in creating engaging product videos - from animating sleek UIs to defining a visual language for new tools and services.
Our expert team blends creativity with fastidious organization to showcase your products.
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The Power of a Good Product Video
- Higher Retention Rates: Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text form.
- Increased Purchasing Intent: 73% of consumers are more likely to make a purchase after watching a video that explains a product or service.
- Boosted Email Open Rates: Including the word "video" in an email subject line can increase open rates by 19% and click-through rates by 65%.
- Higher Website Traffic: Websites with video content have a 41% higher traffic rate from search compared to sites without video.
- Better ROI: 83% of businesses say that video provides a good return on investment (ROI), making it a highly effective marketing tool.
CNA National is a car insurance company that's been around for over forty years. They approached us to create a video for their new insurance product for electric vehicles.
Creating a stand-out video for an intangible product like an insurance policy can be tricky. We wanted to bring to life the care, research, and effort the team put into crafting the policy from the ground up.
We mix well-shot live-action footage with an easy-to-understand 3D animation to highlight what sets CNA National's approach apart from the rest.
Our team began by deeply understanding what makes their insurance coverage stand out in the market. Most competitors cut and paste their existing policies for combustion-engine vehicles without thinking through all the ways that an electric vehicle is different from a gas-powered car.
Our product video educates the viewer on why it's important that the coverage policy covers the unique parts of an EV, before highlighting the key benefits of CNA National's policy.
HP WEX™ is a platform that enhances digital employee experiences by proactively solving IT issues, reducing support costs, enhancing security, and improving sentiment through actionable insights. It offers a unified solution for managing remote and hybrid work environments, seamlessly integrating with existing IT setups. With AI-driven support and smart hardware refreshes, HP WEX transforms IT support to optimize productivity and satisfaction for modern workforces.
Our team is plugged in at the ground level to create this animation for the team. This video needed to be ready in time for WEX's product launch, both exciting prospects about the tool and demonstrating its key features. Our creative treatment began with that goal in mind. Throughout the video, we weave a visual throughline that allows for moments of each by combining UI-screen moments with more abstract animated visuals.
GoDaddy Product Videos
GoDaddy is customer-obsessed. The business is more than just websites. It’s all the tools and support you need to run your business online, in person, anywhere.
The entrepreneurs they serve drive the GoDaddy enterprise strategy forward. The team needed an agile and scalable partner to tap into this customer base and fuel its marketing efforts with honest, raw, and inspiring storytelling.
We partnered with GoDaddy for five years to support their customer celebration and advocacy programming. "Icons" is a weekly series published on the GoDaddy YouTube Channel.
Over the past two years, we've focused on taking that bank of customer content and turning it into more product-focused videos.
Here, we revisit four customer stories, pulling out the soundbites from their interview that highlight the ways they use GoDaddy products and tools to power their small businesses.
Meshing this with UI-animations, we highlight the product features in-depth.