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Let's Play.
Our content isn't made to check boxes.
Our videos aren’t made to fit in.
Our work turns up and turns heads. People take notice - the style, the subtle flex, the intangible but definite thing that makes them cool.
It all feels so flawlessly, but so effortlessly, put together. It all just works.
This is your chance to ask yourself who you really aspire to be as a brand and how you want to represent yourself to the world.
Brought to life by BAFTA-nominated directors and Emmy-award-winning producers. We're tenacious; we get it done.
Anything goes here, so let’s play.
NBA
Hoop Cities
Info
A documentary series investigating basketball culture across 8 different cities in Europe. From NBA legends to street ballers, learn what basketball means to communities around Europe.
Results
On release, Hoop Cities was the lead NBA content series globally. It has been picked up by several NBA media partners in the region and also Sky Sports UK. The promotional campaign on social involved over 100 contributors - protagonists, celebrities, teams, leagues, federations, and local influencers. Apart from basketball fans, music lovers (10%), food and cooking (10%), and multimedia entertainment (9%) had the highest click-through rate. There have been 100+ pieces of media coverage, 109 million impressions, 1.7 million engagements, and over 35 million views on the NBA social channels.
Intel
Water Restoration
Info
Water is a scarce resource. It's becoming an even more fragile resource as climate change progresses. See how three tenacious non-profits worldwide protect the habitats and communities they call home.
Results
This series supported Intel’s commitment to achieve net positive water by 2030. Intel funds water restoration projects benefiting the watersheds that they impact and the communities where they operate. Projects funded restored more than 3 Billion Gallons of Water in 2023. This series received thousands of impressions, raising awareness for the project globally.
TIME x Novo Nordisk
The Greats
Info
The Greats celebrates people living and thriving with chronic disease. The series showcases how incredible people live and thrive with chronic and rare diseases each and every day. They are a testament to what can be achieved when they don't let their medical conditions define them. We were thrilled to partner with TIME and Novo Nordisk for this project.
Working with the team at Casual has been great from start to end. Everyone put in a lot of passion, dedication and countless hours to ensure the highest quality of production, going above and beyond on many occasions. I'm extremely proud and satisfied of what we've accomplished together and I look forward to more exciting and creative projects!
Sara Trombetta, Content Producer, the NBA
We Tell Stories That Matter
Be Human
Brand storytelling taps into emotions, making your audience feel connected beyond just a transaction. In fact, research shows that 92% of consumers want brands to make ads that feel like a story.
Source: Content Marketing Institute
Build Trust
Sharing authentic stories helps to build trust with your audience. Studies reveal that 55% of consumers are more likely to buy from a brand they trust.
Source: Edelman Trust Barometer
Stand Out
In a crowded market, a compelling story sets your brand apart from the competition. A survey found that 64% of consumers say shared values help them create a trusted relationship with a brand
Source: Havas Media Group
Grab Eyeballs
A good story grabs attention and keeps people engaged longer than straightforward facts and figures. Content with a strong narrative increases engagement rates by 30% compared to those without a story.
Source: Nielsen Norman Group
It all starts here
Share a few details about your project and one of our team members will be in touch soon!
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