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Ignite your start up

Research shows that what truly influences venture capital decisions is media memorability — the ability of content to imprint a startup’s name in an investor’s mind. In a study of 197 UK startups, memorability was found to significantly impact investment outcomes, with VCs responding to distinctiveness, clarity and strong narrative cues.


 - Andrea Fronzetti Colladon PhD

We know your audience

Our behavioural science framework ensures your message resonates with the mindset of Series A+ investors, helping you build trust faster and securing funding.

High pattern recognition

  • They’ve seen hundreds of decks and narratives.

  • They think in mental templates: “This looks like the next X,” or “This founder’s traction curve reminds me of Y.”

  • They respond well to clarity and frameworks that let them slot your company into a mental model quickly.

 

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Probabilistic and risk-weighted thinking

Fast, intuitive decision-making

Curiosity & contrarian openness

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Insights

Content Strategy

It's time to talk about the clap problem

The bar we set for ourselves Over the years, I have judged enough award entries ...

Content Strategy

Things I Wish I’d Known Twenty Years Ago: No2.: Doing is the Best Way to Learn

20 years in, the most important things I know, I learned by getting them ...

Content Strategy

Things I wish I'd known when I started my business: No.1: Culture is Everything

2026 marks the 20th anniversary of the founding of Casual Films. It has been ...

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We make sure world-beaters and change-makers are seen, heard and understood.

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