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Ignite your start up

Research shows that what truly influences venture capital decisions is media memorability — the ability of content to imprint a startup’s name in an investor’s mind. In a study of 197 UK startups, memorability was found to significantly impact investment outcomes, with VCs responding to distinctiveness, clarity and strong narrative cues.


 - Andrea Fronzetti Colladon PhD

We know your audience

Our behavioural science framework ensures your message resonates with the mindset of Series A+ investors, helping you build trust faster and securing funding.

High pattern recognition

  • They’ve seen hundreds of decks and narratives.

  • They think in mental templates: “This looks like the next X,” or “This founder’s traction curve reminds me of Y.”

  • They respond well to clarity and frameworks that let them slot your company into a mental model quickly.

 

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Probabilistic and risk-weighted thinking

Fast, intuitive decision-making

Curiosity & contrarian openness

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Insights

Content Strategy

Things I wish I'd known when I started my business: No.1: Culture is Everything

2026 marks the 20th anniversary of the founding of Casual Films. It has been ...

Content Strategy

Strategy Dies in Silence: Why 70% of Transformations Fail

Anyone working with or in a global enterprise could be forgiven for feeling ...

News

Amazon Leo's Michael Sternoff on Authenticity, Early Planning, and Building Brand Films That Prioritise Story Over Metrics

Global creative director of Amazon's low-Earth orbit satellite internet network ...

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We make sure world-beaters and change-makers are seen, heard and understood.

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