Startups
Ignite your start-up
197
UK startups studied — media memorability significantly impacted investment outcomes.
Source: Deloitte Global Marketing Trends, 2021
What truly influences venture-capital decisions is media memorability — the ability of content to imprint a startup’s name in an investor’s mind. VCs respond to distinctiveness, clarity and strong narrative cues.
— Andrea Fronzetti Colladon, PhD
Films that raised the round.
We know your audience
Our behavioural-science framework ensures your message resonates with the mindset of Series A+ investors — helping you build trust faster and secure funding.
How investors think
They’ve seen hundreds of decks and think in mental templates — “this looks like the next X.” They respond to clarity and frameworks that let them slot your company into a model quickly.
They don’t expect certainty — they weigh upside vs downside, energised by asymmetric bets, and seek evidence of optionality across multiple growth paths.
They ‘thin-slice’ — a rapid, gut-level sense of founder quality and vision clarity. Confidence, charisma and crisp storytelling register in seconds.
They’re attracted to ‘earned secrets’ — insights others don’t see. Novel, first-principles reasoning signals a special mind at work.