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Ignite your start up

Research shows that what truly influences venture capital decisions is media memorability — the ability of content to imprint a startup’s name in an investor’s mind. In a study of 197 UK startups, memorability was found to significantly impact investment outcomes, with VCs responding to distinctiveness, clarity and strong narrative cues.


 - Andrea Fronzetti Colladon PhD

We know your audience

Our behavioural science framework ensures your message resonates with the mindset of Series A+ investors, helping you build trust faster and securing funding.

High pattern recognition

  • They’ve seen hundreds of decks and narratives.

  • They think in mental templates: “This looks like the next X,” or “This founder’s traction curve reminds me of Y.”

  • They respond well to clarity and frameworks that let them slot your company into a mental model quickly.

 

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Probabilistic and risk-weighted thinking

Fast, intuitive decision-making

Curiosity & contrarian openness

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Insights

Content Strategy

When things get tough, could marketing become more important than ever

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Introducing Between the Lines: The Story of Stories

Back in 2019, I published my book, The New Fire. It was one of the most ...

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Let's Focus on Impact with Olly Atkinson

The industry has been asking this question for twenty years For almost as long ...

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We make sure world-beaters and change-makers are seen, heard and understood.

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