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Ignite your start up

Research shows that what truly influences venture capital decisions is media memorability — the ability of content to imprint a startup’s name in an investor’s mind. In a study of 197 UK startups, memorability was found to significantly impact investment outcomes, with VCs responding to distinctiveness, clarity and strong narrative cues.


 - Andrea Fronzetti Colladon PhD

We know your audience

Our behavioural science framework ensures your message resonates with the mindset of Series A+ investors, helping you build trust faster and securing funding.

High pattern recognition

  • They’ve seen hundreds of decks and narratives.

  • They think in mental templates: “This looks like the next X,” or “This founder’s traction curve reminds me of Y.”

  • They respond well to clarity and frameworks that let them slot your company into a mental model quickly.

 

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Probabilistic and risk-weighted thinking

Fast, intuitive decision-making

Curiosity & contrarian openness

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Insights

Content Strategy

The Incredible Value of Radical Alignment

Saying no to your best idea I think all creative people slightly struggle with ...

Content Strategy

Can AI make a decent film? Yep, but the 'Magic Button' does not exist

AI - the poisoned well Ex-Google CEO Eric Schmidt got booed at a graduation ...

Content Strategy

Like Purpose and Innovation, the Corporate World is Getting Storytelling Wrong

The Storyteller Boom A quick spin through LinkedIn, and once you get past all ...

MORE INSIGHTS ▶

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We make sure world-beaters and change-makers are seen, heard and understood.

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