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Ignite your start up

Research shows that what truly influences venture capital decisions is media memorability — the ability of content to imprint a startup’s name in an investor’s mind. In a study of 197 UK startups, memorability was found to significantly impact investment outcomes, with VCs responding to distinctiveness, clarity and strong narrative cues.


 - Andrea Fronzetti Colladon PhD

We know your audience

Our behavioural science framework ensures your message resonates with the mindset of Series A+ investors, helping you build trust faster and securing funding.

High pattern recognition

  • They’ve seen hundreds of decks and narratives.

  • They think in mental templates: “This looks like the next X,” or “This founder’s traction curve reminds me of Y.”

  • They respond well to clarity and frameworks that let them slot your company into a mental model quickly.

 

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Probabilistic and risk-weighted thinking

Fast, intuitive decision-making

Curiosity & contrarian openness

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Insights

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The Great Attention Recession

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What’s really driving connection through video in 2025?

2025 has been a year of flux. Business priorities have shifted, AI has exploded ...

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We make sure world-beaters and change-makers are seen, heard and understood.

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