Video retainers

Our clients use Casual year after year due to our commitment to quality, buttoned up project management, fast-turnarounds and exceptional client experience. We understand that no content requirement is exactly the same, so, alongside our standard retainer packages, we offer bespoke retainer solutions. Speak to our exec team to find out more.

Video Retainers

BMW
Careers

GoDaddy
Icons of Nashville

Adobe
Yonil

Benefits of retained video services

Ongoing video and animation consultancy.
Cost effective productions due to economy of scale.
Priority access to a global team of producers, creatives, filmmakers, and animators.
Bi-annual creative, insight and innovation reviews.
Productions commissioned as and when required within a one year timeframe.
Creative and strategic support developing an annual content calendar.

Quarterly reviews, including support to increase social content output using existing shot material.
Casual creative team source and propose stories for review and commission.
Casual manage contributor communications prior to commission and throughout.
High end + remote production available.

Benefits of retained video services

Ongoing video and animation consultancy.
Cost effective productions due to economy of scale.
Priority access to a global team of producers, creatives, filmmakers, and animators.
Bi-annual creative, insight and innovation reviews.
Productions commissioned as and when required within a one year timeframe.
Creative and strategic support developing an annual content calendar.

Quarterly reviews, including support to increase social content output using existing shot material.
Casual creative team source and propose stories for review and commission.
Casual manage contributor communications prior to commission and throughout.
High end + remote production available.

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Thanks to Casual, we were able to realise multiple great ideas they proposed to us. The communication – even though we were located in two different countries ever since the start of our partnership – was always without any complications. Casual Films basically developed our new style - fast cuts and more dynamic clips. We have really taken a huge step forward because of them.

— Stephanie Krückel / Employer Brand at BMW Group

Our proprietary Smart Casual™ platform streamlines production, guaranteeing delivery, and maximising creativity.

Strong, hard-learned foundations to make video with greater agility and transparency. A clear and consistent client experience – no detail missed; no ball dropped; no matter where you are in the world.

Primed Retainer - BMW

Casual is an integrated BMW partner, not only steering creative direction and producing engaging video, but offering advice based on industry knowledge in order to deliver content that has maximum impact.

We allow budget allocation flexibility, ensuring that the employer brand team can be reactive to market changes throughout the financial year. We also work with one PO across the year, enabling the team to commission work quickly and avoid long procurement processes. Both of these offerings allow us to work together with maximum efficiency to produce content when and where it’s needed.

Always On Retainer - GoDaddy

GoDaddy needed an agile and scalable partner to tap into this customer base and fuel their marketing efforts with honest, raw and inspiring storytelling.

Casual partnered with GoDaddy to launch their Everyday Entrepreneur 365 campaign, a series that publishes weekly on the GoDaddy YouTube Channel.

Casual effectively runs as an internal team inside GoDaddy. We are linked up with a GoDaddy email, on their Slack, and reach out to customers as internalized GoDaddy employees.

We are responsible for maintaining business operations compliance with legal teams, releases, and music licensing. We have produced 150 customer stories to date.

Watch the full "Icons" series.

Watch the full "Success Stories" series.

Partnership Retainer - Adobe

Our partnership with Adobe has developed over a number of years, allowing us to develop trust and a true understanding of the client needs and wants for each project.

Our latest campaign, Global Creators, has been one of our biggest projects to date. Casual were responsible for QC and consistency across a global campaign, with multiple assets and versions per episode.

Casual were given the responsibility of researching stories and suggesting engaging contributors for Adobe. We were then trusted to liaise with contributors directly to allow for quick turnarounds and minimum impact on the client’s time.