Retainers
Video retainers
Our clients use Casual year after year — for our commitment to quality, buttoned-up project management, fast turnarounds and exceptional client experience. No two content requirements are the same.
Alongside our standard retainer packages, we offer bespoke retainer solutions. Speak to our exec team to find out more.
Partners, year after year.
Benefits of retained video services
- Ongoing video and animation consultancy
- Cost-effective productions through economy of scale
- Priority access to a global team of producers, creatives, filmmakers and animators
- Bi-annual creative, insight and innovation reviews
- Productions commissioned as and when required within a one-year timeframe
- Creative and strategic support developing an annual content calendar
- Quarterly reviews, including support to increase social output using existing footage
- Our creative team source and propose stories for review and commission
- We manage contributor communications before and throughout
- High-end + remote production available
“Thanks to Casual, we were able to realise multiple great ideas they proposed to us. The communication was always without complications, even across two countries. Casual basically developed our new style — fast cuts and more dynamic clips. We’ve taken a huge step forward because of them.”
Stephanie Krückel, Employer Brand at BMW Group
A retainer shaped around you.
Primed retainer — BMW
Casual is an integrated BMW partner — steering creative direction, producing engaging video, and advising based on industry knowledge for maximum impact. Budget-allocation flexibility keeps the employer-brand team reactive to market changes, and one PO across the year lets them commission quickly without long procurement.
Always-on retainer — GoDaddy
GoDaddy needed an agile, scalable partner. We launched their Everyday Entrepreneur 365 campaign, publishing weekly on their YouTube channel. Casual effectively runs as an internal team — on their Slack, with GoDaddy emails, reaching out to customers as internal employees, and managing compliance, releases and licensing. 150 customer stories to date.
Partnership retainer — Adobe
Our partnership with Adobe has grown over years, building trust and a true understanding of their needs. Our latest campaign, Global Creators, is one of our biggest projects — Casual responsible for QC and consistency across a global campaign with multiple assets and versions per episode, researching stories and liaising with contributors directly for quick turnarounds.