Partnerships
Creative partnerships
Working together as a seamless extension of your internal team.
Over the past two decades we’ve worked with marketing agencies, on co-productions, and helped large internal teams deliver award-winning campaigns.
Over 80% of our clients have some form of internal capability, so we’ve designed a process to create a seamless extension of their team, breaking the cycle of moving from an internal to an agency model.
Embedded with the world’s best teams.
Benefits of a creative partnership
Add award-winning creative and the experience that comes from delivering thousands of films and animations across multiple verticals.
Ramp up immediately for larger productions, without the hiring overhead.
Lift the quality of your existing content without the internal overhead headache.
Use our animation team to support the design and creation of digital toolkits.
Cost-efficient, streamlined production without the internal overhead.
“Casual has revolutionised the way we collect and tell stories. Their work has directly contributed to the health of our business. To produce the same work with our internal team would have required at least 4× more people, and significantly more expense.”
GoDaddy
How the partnerships work.
Bloomberg
We’ve worked with the Bloomberg internal team for over a decade, honing a strong relationship as their video partner of choice across multiple territories. With a deep understanding of Bloomberg’s culture and embedded filmmakers on hand, we consistently deliver fast-turnaround solutions for the high-volume, high-quality content needs of an international company.
GoDaddy
GoDaddy needed an agile, scalable partner to fuel their marketing with honest, raw and inspiring storytelling. We launched their Everyday Entrepreneur 365 campaign, publishing weekly on the GoDaddy YouTube channel. Casual effectively runs as an internal team: on their Slack, with GoDaddy emails, reaching out to customers as internal employees, and managing compliance, releases and music licensing. We’ve produced 150 customer stories to date.
FactSet
We’ve worked with FactSet to deliver over 30 films a year, establishing ourselves as the supplier of choice to their marketing department. We’ve helped build a strong, clear visual identity for the brand, ensuring consistency in tone, messaging and look and feel across all content produced.
How we work with in-house teams
An end-to-end production company: your Executive Producer guides you throughout, drawing on our network of the best video producers globally, so the process is simple and effective.
100+ full-time staff across eight Casual-owned offices (not just freelancers), bringing our processes, culture and values, meshed with local market knowledge.
We ramp up quickly, becoming experts on your brand, and integrate inside your Slack, Teams or email so we walk in lock-step with your project.
Bring us in for part of a project or end-to-end. We operate as an outsourced solution that feels in-house, with a clear scope of work upfront.
FAQs
Most of our clients keep one: over 80% have some form of internal capability. The real question is what your team spends its time on. A partner like Casual takes on the time-consuming or specialist projects and scales up for big moments, so your in-house team can focus on brand voice, insight and strategy.
Outsourcing can be more cost-effective than an in-house team, saves time, gives you access to specialist expertise and the latest technology, offers flexibility to scale up or down, and brings fresh creative perspectives, improving quality while saving time and money.
Generally yes. You avoid heavy equipment and labour costs, scale up or down without fixed overheads, save time, and tap expertise that produces higher-quality output. It’s worth comparing the specifics of each project, but for most it’s more cost-effective.
It depends on budget, the expertise and timeline required, your team’s capacity, equipment, confidentiality and the level of creative control you need. For most high-volume or specialist work, a blended model with a partner like Casual delivers the best of both.