The Better Video Podcast: Creating an Employer Brand Content Channel

Posted by Nick Francis
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Denise Feldman, Director, Content Marketing for Employer Brand and Communication at Marriott International joins Nick to discuss: 

  • The first steps to build a content channel
  • How constraints lead to creativity
  • Using iteration to find content that works
  • Measuring success
  • How to make content that really works
  • How different types of content complement each other
  • How do you get work seen by the right people
  • The most important lesson Denise has learnt

And much much else besides...

The Films
In the order they're discussed:


1. Marriott Campaign Overview

 


2. How to Apply for a Job at Marriott

 


3. Living Our Core Values - Sheila



Register to take part in future interviews here.

You can watch the video recording of the conversation.

About Denise
Denise is a marketing and employer brand professional, with more than 25 years' experience developing insight-based marketing and communications to attract, engage, and retain top talent for Fortune 500 companies.

Her career includes a variety of roles developing employer brand strategies and marketing for global hospitality leader Marriott International. Currently, Denise leads Marriott’s employment content development and marketing team, creating content that inspires job seekers and associates to engage with Marriott, and share the company story and people-first culture. She knows Marriott associates are the company’s best brand ambassadors. And they’re eager to share their stories – through video, she gives them the opportunity.

About Casual
Casual Films’ clients choose us because we employ remarkably good staff, who are extremely competent and a pleasure to work with. Our proprietary production method has been honed over nearly 10,000 films for major brands including RedBull, Adobe, IBM, Rolls-Royce, Autodesk, Facebook and Marriott and many others. We handle all aspects of the process from consultancy to filming, animation to distribution. We have studios in London, New York, LA and San Francisco, and a global network of trusted filmmakers ready to go.

Please get in touch - we'd love to talk to you.

The New Fire: Harness the Power of Video for Your Business

Check out Nick's book here: https://www.amazon.co.uk/dp/1912009048

Topics: Attract and retain the best candidates, Being a better commissioner, How-to, Content Strategy, Brands as broadcasters, Culture & Values, Case Study

Case study: Red Bull Changemakers

Posted by Oliver Atkinson
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If you think of Red Bull TV what immediately springs to mind is a heart-stopping air race, gritty dirt biking or someone in Speedos performing a triple pike off a cliff and promptly plummeting towards the water 500 meters below. They do sport, they do it extreme and they do it well. So, when they approached us with a brief for a mini-series about social innovation it piqued our interest, to say the least… 

Amaphiko - Inspired by the Zulu word for ‘wings’ - is a programme to help Social Entrepreneurs create innovative and sustainable change in their communities and Red Bull wanted to create a series of short, global films featuring some of the people who have made changes for the good within their community.

After nearly a year of wrangling contributors, shifting schedules and of course, lugging equipment across continents we are pleased to announce that our mini-series have recently been broadcast.


Each film captures unique stories from six 'Changemakers' from around the world and how they turned ideas into projects that have changed the lives of people in their communities and beyond.

Check them out on the Red Bull site here.

 

Ep. 1 - Steel Warriors

Ben Wintour created Steel Warriors to counter the rising culture of knife violence on the streets of London by melting them to build outdoor gyms to offer youth a healthy community.


 

Ep 2 – Beats, Rhymes & Life

In Oakland, California, Rob Jackson is using the power of hip-hop to encourage young people of colour to engage in therapy. It's a second home for teens in the area who are vulnerable to mental health problems.


 

Ep 3 – SheFighter

Lina Khalifeh started SheFighter, the first self-defence studio for women in the Middle East, to help bring an end to the problem of abuse against women. Since its founding, the organisation has expanded to 35 different countries.


Ep 4 – Africa Yoga Project

Paige Elenson created the Africa Yoga Project in Nairobi to provide leadership opportunities for young people in struggling communities by making the practice of yoga more accessible.


Ep 5 – B360 Baltimore

Brittany Young started B-360 Baltimore to change negative perceptions of dirt bike culture in her community by teaching STEM education (science, technology, engineering, and mathematics) that will help them secure meaningful career opportunities.


Ep 6 – Refettorio Felix

Massimo Bottura opened the community center Refettorio Felix in London to provide free therapeutic services and three meals a day to people struggling with poverty, hardship, sickness, and distress.


Is your company making great stories happen? If you want to share them in the best way possible you should get in touch with one of our team. Our experienced producers who will be happy to bring them to life with you. Make a no obligation enquiry by email or right here.

 

Topics: Increase brand awareness and appeal, Purpose driven video, Brands as broadcasters, Case Study

Case Study: GoDaddy: Celebrating Entrepreneurs

Posted by Nick Francis
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This year we've traveled across the US profiling entrepreneurs for GoDaddy. Highlighting people who are following their passions and carving their own path, these 2-3 minute mini-documentaries showcase inspiring stories from GoDaddy's customer base. These stories are then pushed out on their YouTube, Instagram, and other social media platforms.

This campaign is cultivating a community of people who are committed to the small-business economy and inspiring others to pursue their own side-hustles and follow their dreams.

COSUBE: The Space Bringing Together Coffee, Surfing and Beer

Alex Morris saw the Portland surfing community start to grow, and with it an opportunity to create a new kind of space. A home base for folks who’re up before the sun to grab their wetsuit and head for the shore. A spot not only for surfers, but anyone who wants to kick back and enjoy a hot cup of coffee or cold beer. Enter COSUBE, a shop that carries everything for the PNW lifestyle, from surfboards and wetsuits to casual tees and hoodies. More than just a retail clothing store, it’s also a full-service surf shop where surfers can buy or rent the stuff they need for a day at the beach. COSUBE’s in-house shaping bay also gives locals the chance to watch the art of board making, or even opt to take lessons and craft their own. As more Portlanders discover a love for the outdoors, COSUBE is ready to welcome them with open arms, tasty drinks and all the surfing gear they need.

Learn more about COSUBE...


Meet the Man Dedicated to Maintaining the Legendary Hattie’s Hat

A frequent visitor to the Ballard neighborhood, Max first got a job at the well-known Hattie’s Hat washing dishes and bartending. He found he loved visiting with the locals, asking folks what they wanted to drink. In 2009, Max got word that the current Hattie’s Hat owners were looking to sell the legendary spot. Eager to save one more old Seattle bar, he insisted they sell to him. Today, Max is on a mission to maintain the space’s vibrant history—from the nicest local saloon for loggers and mill workers in 1904, to a more formal restaurant in the 1950s, to finally transforming into the iconic Hattie’s Hat. As the city continues to change, Max is more determined than ever to keep the legacy of Hattie’s Hat alive and maintain the tradition of old Seattle bars.

Learn more about Max...


 

Gabe Smith’s Inspirational Journey from the Streets to the Stage

Envision. Believe. Obtain. These are the words that carried Gabe through his darkest times. After a hard childhood, Gabe ended up homeless, sleeping in his car and on park benches. By all accounts, Gabe had nothing—but that’s when he discovered he had everything he needed to survive. Every day, despite his grim circumstances, he typed out his thoughts in the Notes app on his iPhone, writing his techniques for overcoming the obstacles life had thrown his way and giving advice to others facing battles of their own. As the words and memos started to string together, Gabe came up with the idea for a self-help book to use his story and experiences to inspire others. He purchased a domain and built his website on his phone at work using GoDaddy’s Website Builder, creating a space to showcase his book to customers, as well as his motivational speaking and one-on-one coaching services. Gabe knows what it means to envision, believe and obtain and is on a mission to show the world they can do it too.

Learn more about Gabe...


GoDaddy: Cubs the Poet is Out to Show the World Poetry Still Matters

Cubs is breathing new life into a classic form of art: poetry. What started as reciting rhymes on the street became a business when he recognized a demand for custom poems. Cubs draws on the vibrant energy of the New Orleans community to craft pieces that allow him to meet people where they are and help them evolve. Written on an old school typewriter, his poems weave together emotions with words to deeply connect with people’s innermost thoughts and feelings. Most recently, Cubs launched his own publishing company to produce a book and help other poets and writers share their work with the world.

Learn more about Cubs...


GoDaddy: Whitney Mitchell is Capturing the Beauty of New Orleans Through the Eyes of it's People

After a career-ending track injury at LSU, Whitney knew she had more to offer the world. She knew she had a story to tell. Picking up her camera, she became dedicated to capturing the beauty of her friends, showcasing the vibrant culture of New Orleans right along with it. This passion led to Twomacks, a brand rooted in music, art, clothes and kicks and a celebration of all her city has to offer. As her business grew, she began connecting with folks deeply rooted in New Orleans culture, tapping into something special to paint a picture of the city’s flamboyant spirit. Through her content, Whitney highlights the characters and views that make this buzzing New Orleans community so unique.

Learn more about Whitney...


 

GoDaddy: Danielle Smith is Designing the Bag that Every Music Producer Needs

After graduating from FIT, Danielle Smith found herself immersed in a community of musicians, singers and artists. Music producer and friend SKI BEATZ asked her to create a bag that could carry his MPC, which became the first SOUNbag prototype. SOUNbag allows creatives to pack up their equipment and carry their studio on the go.

Check out the design studio of SOUNbag founder Danielle Smith and get the scoop on how her company got its start, right here!


Is your company making great stories happen? If you want to share them in the best way possible you should get in touch with one of our team. Our experienced producers who will be happy to bring them to life with you. Make a no obligation enquiry by email or right here.

Topics: Explain or promote products and services, Increase brand awareness and appeal, Production process, Talking head, Case Study

Case Study: RB: Are you Listening?

Posted by Nick Francis
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We get to work on a wide range of work at Casual. It's great when we get to produce a piece of work which stands for something that we believe in. It's even better when we get the opportunity to be really creative in producing it. That is what happened with this film for multinational consumer goods company RB. To give the project a real cherry on top we were over the moon to win a Gold Dolphin at the Cannes Corporate Film Awards.

THE BRIEF

Produce a video for social distribution about RB’s 'Reduce, Reuse, Replace and Recycle' commitment to plastics. Through that commitment they aim to remove or reduce plastic packaging wherever possible. They are also investing in research into alternative materials that can replace its use.

So the film should reinforce RB's commitment on plastics, in the framework of their purpose
- Generate interest on their commitment on plastics
- Drive behavioural change
- Create connections with stakeholders and boost conversations

It style is should reflect RB’s identity (confident, direct and simple). Have a human element and be factual, but emotive.

RB is inspired by a vision of the world where people are healthier and live better. RB invests in innovative solutions for healthier lives and happier homes. "Everyone has a role to play. A cleaner world is everyone's responsibility.“

THE SOLUTION

RB: The Planet is Speaking: Are you Listening

A thought-provoking and emotive sound-design led film that compels the viewer to take action.

In this simple yet visually powerful film, we will capture moving tableaux of beautiful landscapes and evocative natural elements, and create matching soundscapes for each tableau, out of non-recycled plastic.

It is not until later in the film that we reveal that these ambient nature sounds have all been made out of plastic products - straws, water bottles, plastic bags - by Foley artists in a studio. The viewer is led by on screen text that sets up the story, challenges them to really listen to the plastics problem and join in the commitment for a cleaner world.

The emotive power of this film starts with the beautiful and evocative natural images we are seeing, and ultimately builds until the final reveal.

It’s time to listen to our Planet.

 

RESULTS

"Sometimes in corporate life you get to work on a project that can really make a difference and means a lot to you personally. Are you listening? The RB film we made with our friends at Casual Films is one of those projects. It outlines how we see the issue of plastics at RB, and encourages others to take action too. And all in 90 seconds! We’re very proud of it - and tonight have another reason to be, as we won a Gold Dolphin at the Cannes Corporate Film Awards. Watch the film, share the film, and most of all - let’s all do our bit to reduce plastics.

- Jo Osborn – VP Internal Communications & Corporate Brand, RB

“It seems I am already late sharing it, but I really want to say how proud I am of this film about plastics and how strongly I believe in it. Since the first meeting about the concept I have had goose bumps about its impact. Today we are celebrating it in Cannes with a Gold Dolphin Cannes Corporate Film Awards. It was a lot of work, but worth all the reviews and discussions!”

- Federica Di Persio – Corporate Brand Manager, RB

 

AWARDS

The Planet is Talking: Are you Listening also won a Gold Dolphin for Environmental Issues and Concerns at the 2019 Cannes Dolphins Corporate Film awards.

Cannes Dolphins RB Are You Listening Award Win


Whatever you're trying to achieve with your video project, the most important step you take is the first one. Get off on the right foot with our no nonsense guide to writing a really effective brief. You can download it here.

If you would like to discuss a project with one of our team of experienced producers - no salespeople - please drop us a line here. We look forward to helping you make your next project the best yet.

 

Topics: Increase brand awareness and appeal, Production process, How-to, Case Study

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