Having wrapped up a year of endless surprises, new normals, adapting and adjusting, inspiration can be hard to come by. Well, here are a couple of films to help get the imagination flowing again...
The great thing about working in this industry is that you can have the chance to be creative every single day. However, even if it's is your main job, there's nothing scarier than creating on a blank page without bounds.
Luckily here at Casual, our creativity is always in lockstep with purpose. What does the film need to accomplish? How can we maximize the clients budget so they get the most value? What new filmmaking techniques fit with the client's brand and their audience?
Creating within these parameters is an opportunity to make something even better. Imagination without bounds can be exciting, but creating with a purpose is in some ways, even more satisfying. Within constraints, creativity can flourish.
So check out these films to get the creative juices flowing for 2021, and you just might find yourself inspired.
The 'Recruit the Best Talent' Film
We love this BMW Careers film because it demonstrates how effective video can be at illustrating company culture. It was produced from the large amount of footage that BMW already had. This was combined with some library footage, motion graphics, and a punchy soundtrack, to deliver an effect that is eye-catching, memorable and effective.
Inaugural Youth Poet Laureate Amanda Gorman’s speech was a true stand out. A few years ago, we had the honor of interviewing her for Amplifier's We the Future campaign. She inspired us then, she gave us goosebumps today, and there’s no doubt she’s one of our leaders of tomorrow.
January 21, 2021