The Casual blog

What 19,785 films have taught us

Ideas on stories, strategy, AI and the business of video, from the people who make the films. Plus case studies and our Audience Connection podcast.

Cinema camera rig on a Casual interview set, with the director seated beside the monitor

Latest 10 November 2026

How much does a corporate video cost in 2026?

Most live-action corporate films cost US$15,000 to US$75,000 and most animated films US$15,000 to US$27,000. What drives the price, and how to spend less.

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