2 Jul | Sanica Apte

A couple of weeks ago, we worked with the GoDaddy team to put together this BLM roundtable, featuring a panelist of guests to talk about Black entrepreneurship, culture, and history. 

The 45-minute conversation features four amazing panelists: 

  • Andrea Lewis -- Canadian actress, filmmaker, and founder of Jungle Wild Productions
  • Xavier and Lynisha Henderson -- co-founders of SoulfulofNoise
  • Joy Brunson, actress and founder of Tee2Tea and The Joy of Acting
  • Ashten Fizer, GoDaddy Employer Brand Manager, and DJ 

This video is an education on how to be better allies, how to be anti-racist, and insight into the distinct challenges that face Black entrepreneurs. The discussion covers the importance of black buying power to the importance of group economics within the black community. The roundtable also covers when to use the terms ‘POC’ vs ‘Black’, and the significance of the ‘American Dream’ and if that idea still is indeed a reality for black communities in this country.  

The full conversation was originally broadcast on IGTV:

GoDaddy Black Lives Matter Roundtable

In the coming weeks, we must keep our foot on the gas. While our Instagram feeds are no longer 100% focused on the Black Lives Matter movement like they were two weeks ago, protests are still happening. Injustice is still happening. People are still dying. Being an ally means that we think about these topics even when it’s not trendy and cool. Being anti-racist means that we have tough conversations in the workplace. We push our friends and colleagues on their viewpoints and encourage them to learn and grow. Being anti-racist means that we speak to our parents, grandparents, aunts, and uncles and ask them why they hold their perspectives & help them expand their worldview to be on the right side of history. 

If and when life ever goes back to ‘normal’ we have to keep calling our representatives and senators and demanding that they represent our values. It means that we all vote in November and not let a plurality dictate the lives and fates of the rest of us. 

Not all of these things are ‘social media friendly’ and that’s fine. Doing the work means that it’ll be a slow, arduous process. No one can undo 400+ years of institutionalised racism in a few weeks. There’s so many blocks to dismantle and a lot of us are just starting. 

So keep going. Keep reading, keeping learning, keep calling, keep protesting. Keep improving. This is not a moment, it’s a movement. Being anti-racist is a habit we must develop for the rest of our lives.  

Topics: Train and develop staff, Increase brand awareness and appeal, Case Study, Coronavirus Content, Diversity & Inclusion

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