11 Sep | Sanica Apte

Last month, we worked with the GoDaddy team to edit a series called 301: Permanent Redirect. The episodes were all filmed by the GoDaddy team in isolation, and the whole gang sure got creative! 

You may be asking, 'what does 301 Redirect mean'? It's actually quite clever: the name is inspired by the HTTP response code 'Error 301' which means that a URL has been permanently redirected. This series hinges on this metaphor -- creators, developers, and designers are at a critical inflection point. It has gone way past learning to cope with the COVID-19 situation, it's a permanent shift in the way we do business. Remote working has changed the nature of the industry, seemingly putting a limit on the type of creative work that can be done. Or, so you may think! 

 301 Permanent Redirect: Kitchen Sink

In this episode entitled 'Kitchen Sink' -- GoDaddy enlists Anthony, their Lead Photographer and Kyle Nutt, Tik Tok influencer. Both were sent a mystery box of everyday items, and were then challenged to take the most creative photos they could with whatever they had around the house. Together, they show that you can take the most normal, mundane everyday objects and make them shine. Armed with items like scrubs, brushes, hammers, and Rubik's cubes, their creativity is unleashed as they make the everyday exciting and artistic. With everything being filmed in isolation, our challenge here was taking a myriad of DIY footage: Zoom, vlog style, photos, and turning that into an engaging, fast-paced piece. Check it out! You might be surprised at how much you can do with so little. 

301 Permanent Redirect: Ad Hack

In the second episode we edited, 'Ad Hack' -- the GoDaddy team kept this challenge-theme going. They enlisted three developers at Over by GoDaddy to design advertising that would make people click through to their client's sites. The three participants had varying levels of experience in web design -- and used both new and traditional tools to pull it off. Want to create a mood board, logo, or visual consistency? These devs tackled it all head on -- with great success!

Lastly, a big shout out to the LA team that worked on this project: 

  • Darren Will, Editor
  • Katie Wade, Editor
  • Myke Dodson, Producer
  • Sanica Apte, Producer

The past six months has really demonstrated how creative we can get given such stringent limitations. Casual Films has pivoted to continue to meet our clients' needs even in our new normal. Need to communicate ever-changing strategy? We've got you covered with delightful animations and snappy edits. Absolutely need to show your employees or facilities? Our team is well-versed in all the COVID-safe precautions to make filming in-person both safe and effective. Contact us today to learn more. 

Topics: Explain or promote products and services, Increase brand awareness and appeal, Purpose driven video, Content Strategy, Brands as broadcasters, About Casual, Coronavirus Content, Video production from home

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