If you think of Red Bull TV what immediately springs to mind is a heart-stopping air race, gritty dirt biking or someone in Speedos performing a triple pike off a cliff and promptly plummeting towards the water 500 meters below. They do sport, they do it extreme and they do it well. So, when they approached us with a brief for a mini-series about social innovation it piqued our interest, to say the least… 

Amaphiko - Inspired by the Zulu word for ‘wings’ - is a programme to help Social Entrepreneurs create innovative and sustainable change in their communities and Red Bull wanted to create a series of short, global films featuring some of the people who have made changes for the good within their community.

After nearly a year of wrangling contributors, shifting schedules and of course, lugging equipment across continents we are pleased to announce that our mini-series have recently been broadcast.


Each film captures unique stories from six 'Changemakers' from around the world and how they turned ideas into projects that have changed the lives of people in their communities and beyond.

Check them out on the Red Bull site here.

 

Ep. 1 - Steel Warriors

Ben Wintour created Steel Warriors to counter the rising culture of knife violence on the streets of London by melting them to build outdoor gyms to offer youth a healthy community.


 

Ep 2 – Beats, Rhymes & Life

In Oakland, California, Rob Jackson is using the power of hip-hop to encourage young people of colour to engage in therapy. It's a second home for teens in the area who are vulnerable to mental health problems.


 

Ep 3 – SheFighter

Lina Khalifeh started SheFighter, the first self-defence studio for women in the Middle East, to help bring an end to the problem of abuse against women. Since its founding, the organisation has expanded to 35 different countries.


Ep 4 – Africa Yoga Project

Paige Elenson created the Africa Yoga Project in Nairobi to provide leadership opportunities for young people in struggling communities by making the practice of yoga more accessible.


Ep 5 – B360 Baltimore

Brittany Young started B-360 Baltimore to change negative perceptions of dirt bike culture in her community by teaching STEM education (science, technology, engineering, and mathematics) that will help them secure meaningful career opportunities.


Ep 6 – Refettorio Felix

Massimo Bottura opened the community center Refettorio Felix in London to provide free therapeutic services and three meals a day to people struggling with poverty, hardship, sickness, and distress.


Is your company making great stories happen? If you want to share them in the best way possible you should get in touch with one of our team. Our experienced producers who will be happy to bring them to life with you. Make a no obligation enquiry by email or right here.

 

Topics: Increase brand awareness and appeal, Purpose driven video, Brands as broadcasters, Case Study

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