Guide
Marketing video production guide
Build a brand that stands out with professional video content, backed by expert strategy.
80%
of people aged 26–45 give product advice via video tutorials (Deloitte, 2021).
Source: Deloitte Global Marketing Trends, 2021
People increasingly gravitate towards video — and they expect their brands to be there too. Marketing video production helps you build your brand with high volumes of quality content, produced at speed.
Seven benefits you can’t afford to miss.
Every piece of content is the highest quality, even at volume — a specialist agency produces at the pace you need.
You’re working with marketing and branding video experts, so your content always makes a splash.
An international network of employees and vetted freelancers supports global, localised reach — truly glocalised content that helps you expand into new markets.
Reuse and repurpose product and branding videos almost indefinitely — re-edits and shorter social cuts for maximum mileage.
Compete with newer, tech-savvy companies — professional brand videos clearly communicate your commitment to a digital-first future.
Get found online — video drives organic traffic from search results and boosts brand visibility.
Never worry about motivating a team, missing a deadline or substandard content again — an agency remains 100% accountable by contract.
How Casual helps you deliver at volume
Four things set us apart: high production value — an award-winning team delivering professional content through our Ariel methodology; end-to-end production and strategy that develops the brief, executes, and extends your reach; reliable, personalised retainers that guarantee your schedule; and a cost-efficient content guarantee with social cut-downs and re-edits for maximum mileage.
Brands we’ve helped stand out.
“Casual Films is the best marketing video production team I’ve worked with in the industry. They are super dedicated. The project earned the team several Telly Awards — reliable, trustworthy, and always available when needed.”
VP of Brand & Communications, Avery Dennison
Why work with Casual
More than 20 years delivering content for Fortune 500 / FTSE 100 companies.
In-house creatives and vetted freelancers worldwide, in multiple languages — truly glocal brand content.
Marketing content specialists with 100+ industry awards, voted #1 three years running.
Completely transparent costings and a fixed budget that doesn’t change after sign-off.
Retainer clients enjoy high-quality content at volume and speed, hitting the brief every time.
FAQs
It depends on your needs — contact a producer for a personalised quote based on your unique requirements.
Yes — we’re an end-to-end production company and can assist at every stage, from creative concepts to scripting, filming and post production.
Absolutely — explore our portfolio and filter by subject, objective or type. Niche industry? We’ll send representative work your way.
Projects start with a conversation. Share a comprehensive brief with your budget and key objective, or just get in touch and we’ll help you flesh it out.
Yes — useful on a tight budget or deadline. We compile fresh takes from stock and archival material, and do social cut-downs and re-edits on nearly all projects.