Guide To Marketing Video Production

Why you need it, when to use it, and how we can help

In the digital-first landscape, people increasingly gravitate towards video. The 2021 Deloitte Global Marketing Trends report, shares that 80% of people aged 26–45 gave online advice via video tutorial on specific products or services. Not only does this prove they’re comfortable with video as a medium, it also indicates they expect their brands to be too.

Thankfully, marketing video production services can help you build your brand with high volumes of quality video content produced at speed.

On this page, you’ll find everything you need to know about why branded video is essential to your marketing plan, and how Casual Films can help you deliver work that stands head and shoulders above the competition.

7 Benefits Of Outsourcing For Professional Marketing Video Production

You may have an in-house team of creatives at your disposal, but even the best in-house teams may struggle to deliver the product/branding video content you need exactly when you need it. As they service your whole organization, there may be times they’re torn between hitting your marketing and brand positioning asks and delivering on other deadlines. And in marketing, a missed opportunity could have long-term financial and reputational consequences.

Thankfully, working with a professional marketing video production company ensures you reap the full benefits of video, at the perfect moment. Here are 7 benefits of outsourcing that you absolutely can’t afford to miss out on:

1. High Quality Content, At Volume

Ensure that every piece of video content you publish is of the highest quality, even when produced at volume. A specialist production agency has the capacity to produce work at the pace you need.

2. Expert Work

Working with a specialist production company means you’re working with marketing and branding video experts. Outsourcing ensures your video content always makes a splash.

3. Easy Expansion And Localization

An outsourced marketing video production company can better support global, localized brand reach through their international network of employees and vetted freelancers. Enjoy truly glocalized content that helps you expand into new markets, easily.

4. Unsurpassed Cost-efficiency

Reuse and repurpose your product and branding videos almost indefinitely. From re-edits to creating shorter cuts for social media distribution, you’ll get the maximum mileage out of any video content investment.

5. Defending Your Market Share

Compete with newer, tech-savvy companies. Let professional quality brand videos and expert video campaigns clearly communicate your commitment to the digital-first future.

6. Favorable SEO Ratings

Get found online! Video can drive an increase in organic traffic from search engine results pages (SERP) and boost your brand visibility.

7. Guaranteed Accountability

Outsourcing gives you peace of mind. Never worry about motivating an internal team, missing a deadline or being handed substandard content again — a marketing video production company remains 100% accountable by contract.

Keep Your Finger On The Pulse

Get the latest on marketing video production trends and expert insights that help your content go the extra mile, delivered directly to your inbox.

How Casual Films Helps You Deliver High Quality Content, At Volume

While you may understand the ins-and-outs of branded content video production, it’s worth sparing yourself the stressors of actual production.

From hero films, to video strategy or social media-focussed solutions, and everything in between — here are 4 key ways our services and unique production methodology help you effortlessly deliver on your marketing and brand goals:

1. High Quality Production Value

We’re not just a loose alliance of freelancers working on a makeshift set with an iPhone and a tripod. Our award-winning team delivers professional content through our Ariel production methodology — ensuring we work with one vision to deliver content that speaks with your brand voice.

2. Video Production And Strategy

We’re an end-to-end production company. We’ll do more than just deliver a world-class brand video to brief — we’ll help you develop the brief, take care of execution, and help you deliver it through an expert video strategy that builds your brand reputation and extends your brand reach.

3.Reliable, Personalized Retainers

Ensuring continuous high volume, high quality content production is easy when you sign on with a retainer. It guarantees your production schedule and allows us to gain a deeper understanding of your brand, processes, and goals to deliver truly bespoke work.

4. Cost-Efficient Content Guarantee

Our brand and marketing video production services don’t stop at delivering one fantastic video. Speak to us about social cut-downs and re-edits of existing footage to ensure you get maximum mileage from your content.

Related: We prize humility, but we also believe in giving credit where it’s due. Find out what you stand to gain when joining our elite list of clients in our blog post, Why We Beat The Competition As A Brand Video Production Agency.

Marketing And Brand Video Examples

We’ve helped some of the world’s top brands communicate their values, build community, extend their reach, and introduce new products and initiatives. Yours could be next! Here’s how three companies used Casual Films marketing and product branding videos to extend their brand reach and build their reputation.

Moveworks Brand Video

Introducing Moveworks to the world in just 80 seconds.

Netflix Cocainenomics

A behind-the-scenes look into a popular Netflix series.

Bloomberg Sustainable Summit

Bloomberg subsidiary, TD, showcases their commitment to sustainability.

Hear From Our Clients

“Casual Films is the best marketing video production team I’ve worked with in the industry. They are super dedicated. The project earned the team several Telly Awards and the clients are excited about their partnership in the future. Essential to project success, the team is dedicated to delivering quality results. Always available when needed, they’re reliable and trustworthy." — Read the full review on Clutch

“Casual Films has become a part of our extended team. Developing a nuanced understanding of the business, Casual Films has continued to provide satisfying deliverables that have communicated the brand accurately. The team has met deadlines and adapted to changes easily. An engaged partner, they have provided insight to establish valuable collaboration.” — VP of Brand & COmmunications, Avery Dennison

Related: Dig a little deeper into a brand video project. Check out this USGFX & Sheffield United Case Study and discover how we celebrated the new partnership between Australian brokerage firm USGFX and Sheffield United through their common dedication to success through diligence.

Why Work With Casual Films?

Spearheading brand communications on behalf of an organization is more than an opportunity to grow brand awareness. It’s also a chance to make a name for yourself as a brand visionary within the company — someone who always delivers the highest quality concepts, professionally executed within budget and to deadline. For that, you’ll need a marketing video production partner you can trust.

Here’s why Casual Films can deliver on your highest expectations.

1. 13+ years Fortune 500 experience

Not many companies can boast more than 13 years’ experience delivering content for Fortune 500/FTSE 100 companies. We can.

2. International reach

Our team of in-house creatives and vetted freelancers operate all around the world, in multiple languages — so you can deliver truly glocal brand content.

3. Award-winning content

We’re marketing content specialists, who’ve won 85+ industry awards. We’ve also been voted the #1 video production company, 3 years running!

4. Accountability

We invest every penny into your final product. Enjoy completely transparent costings and a fixed budget that doesn’t change after sign-off.

5. Long-term partnerships

While we welcome once-off projects, clients on longer-term retainers enjoy the reassurance of high quality content at volume and speed, which hits the brief every time.

Related: Unpack the benefits of project-based vs retainer-based outsourcing, in this blog post.

“How much does a marketing video cost?” And other FAQs

Find everything you need to know about marketing video production at Casual Films, here. Well, perhaps not everything. If your question isn’t answered, feel free to get in touch.

1. How much does it cost?

This depends on your needs — check out this video for a closer look at how we approach pricing. Alternatively, contact a producer for a personalized quote based on your unique requirements.

2. Can you help with scripting or creative concepts?

Yes! We’re an end-to-end production company and can assist you at every stage — from creative concepts, to scripting, filming, and post-production.

3. Can you show me examples of work from my sector?

Absolutely! Check out our portfolio (and filter by subject matter, business objective or type to find your perfect match). Niche industry? Contact us and we’ll send representative work your way.

4. What information do you need in the brief?

Our projects start with a conversation. Feel free to spark it off with a comprehensive brief including your budget and key objective, or simply dive in and contact us for an organic exploration of your needs — we’ll help you flesh that brief out.

5. Can you reuse existing materials?

Yes, we can. This is especially useful if you’re working with a tight budget or deadline - or you can’t leave your home for months on end!. We regularly compile fresh takes from stock footage and existing archival material. We also do social cutdowns and re-edits of nearly all our projects as we want to get you the most mileage from your investment.

01 Apr

Casual is Named #1 Production Company for the Second Year Running

10 Aug

Design with Intention: An Animator's Guide to Accessible Content

31 Jul

Project with The Frameworks wins B2B Content Campaign of the Year

23 Jun

Build Your Brand With Casual Films Marketing Video Production Services