It is in a crisis that you start to see the goodness in people. We have already seen NHS workers in the UK being clapped as they enter the supermarket, strangers offering to help and support those most in need to buy food for them so they don’t have to leave the house and Arnold Schwarzenegger smoking stogies with a donkey…
Ok so maybe Arnold is just being Arnold, but one thing that is clear is our need for general human kindness. Our social channels are clogged up with free, feel good advice on how to stay fit, engaged and sane during the next few months working remotely. Influencers, celebrities and companies to name a few are all starting to give back.
With a wealth of live baking classes, home workouts and celebrity banter its got me thinking, has there ever been a better time to engage with your audience on social media?
Currently billions of people from all different walks of life are craving information and some form of escape from everything that is going on. People want to know what other people are doing, they want to see things that make them smile and laugh and they are searching for the next thing to follow.
It is time to rethink how you present yourself and your company, show how the business is coping, give people a little bit of hope, show them something that will make them laugh. You have an audience sat at home waiting, no, craving to be engaged through their laptops and phones. It has never been more appropriate for a CEO to record a message from their living room whilst in their slippers. I mean that’s what everyone else is doing so why not? People will love your sincerity and connect with you because of it.
Entire workforces have been forced to change the way they work so why not change the way you communicate with them and your customers. Now is not the time to hold back and shy away from what is happening - show all the great things that are still being achieved. Show Dan from accounts first time attempts at knitting, Claire from marketing trying yoga in her living room or Tom, a senior stakeholder giving his advice on how to juggle working at home with four kids. Because, it is this goodness in people that will get us through these difficult times and who knows you might just pick up a few new brand supporters along the way.
March 23, 2020