COVID-19 will redefine the way we produce and consume content forever.

So we are devoting our Knowledge section to everything you need to know about the ways our industry is changing. If you have any questions at all, or want us to feature something here, please drop us a line and we'll be happy to help you.

Arthur Briggs

Arthur Briggs
London Exec Producer Arthur has worked across the whole gambit of corporate film. He has an innate understanding of the craft and the experience to make it happen without fail. He has a huge variety of projects under his belt including both live action and animation. From multi-camera green screen shoots with motion control rigs for international airlines to the production of animated TV commercials he's pretty much seen it all. Some of Arthur’s key accounts include BMW, Mitie, Avery Dennison and Bloomberg.
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Recent Posts

Stay positive: Arnie smoking stogies with a pair of donkeys

Posted by Arthur Briggs
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It is in a crisis that you start to see the goodness in people. We have already seen NHS workers in the UK being clapped as they enter the supermarket, strangers offering to help and support those most in need to buy food for them so they don’t have to leave the house and Arnold Schwarzenegger smoking stogies with a donkey…

Arnie Donkey

Ok so maybe Arnold is just being Arnold, but one thing that is clear is our need for general human kindness. Our social channels are clogged up with free, feel good advice on how to stay fit, engaged and sane during the next few months working remotely. Influencers, celebrities and companies to name a few are all starting to give back.

With a wealth of live baking classes, home workouts and celebrity banter its got me thinking, has there ever been a better time to engage with your audience on social media?

Currently billions of people from all different walks of life are craving information and some form of escape from everything that is going on. People want to know what other people are doing, they want to see things that make them smile and laugh and they are searching for the next thing to follow.

Donuts Donuts Donuts

It is time to rethink how you present yourself and your company, show how the business is coping, give people a little bit of hope, show them something that will make them laugh. You have an audience sat at home waiting, no, craving to be engaged through their laptops and phones. It has never been more appropriate for a CEO to record a message from their living room whilst in their slippers. I mean that’s what everyone else is doing so why not? People will love your sincerity and connect with you because of it.

Victoria's Secret Story

Entire workforces have been forced to change the way they work so why not change the way you communicate with them and your customers. Now is not the time to hold back and shy away from what is happening - show all the great things that are still being achieved. Show Dan from accounts first time attempts at knitting, Claire from marketing trying yoga in her living room or Tom, a senior stakeholder giving his advice on how to juggle working at home with four kids. Because, it is this goodness in people that will get us through these difficult times and who knows you might just pick up a few new brand supporters along the way.

Influencer Thumbs Up.jpg

We're living through an unprecedented time. If there is anything that the Casual Films team can do to make things easier for you, please get in touch. We are keep to do what we can to help.


Topics: Culture & Values, Coronavirus Content, Video production from home

Video: How to get the most from your webcam

Posted by Arthur Briggs
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With the majority of the population now working remotely you may think that hearing from senior leaders, managers or reaching your clients is going to be impossible. Well we have put together a few tips on how to record top quality content through your webcam! FYI there are extra tips below not included in the video above, so it’s well worth a read…


I know what you’re thinking:

‘It’s not going to look good enough’

‘The audio is always really low quality’

‘It won’t fit with the rest of our existing material’


But we have some top tips and tricks that will prove you wrong!


Number one – Camera Positioning

The camera should be in line with your eyes, so if your desk or kitchen table like most of us now isn’t high enough, grab some cook books or anything you can to raise the height of your webcam. Once at eye level you should then think about distance from the camera. Hold your arm directly in front of you, fingers extended and your fingertips should be just touching your computer. All that’s left to do now is position yourself centrally in the frame.


Natural light-1

Number two – Lighting

Very straight forward but a few things to avoid. Do not sit directly in front of your window as the sunlight will cause the footage to be dark as the camera auto adjusts to the bright light. Also, try and avoid using bright artificial lighting i.e. ceiling lights, lamps etc. they will make it look like you are reading a list of ransom demands! The easiest way to light your video would be to find a room with lots of natural light and position the camera so it is facing away from the main light source so you and your surroundings are lit perfectly.



Number three – Audio

We would send you audio recording devices, don’t let anyone tell you any different, the audio is crucial when recording through a webcam and unfortunately the quality just isn’t great. However, if it isn’t possible to get a recording device to someone our trusted in house audio team would be on hand to help clean up the audio as much as possible.

Number four – Get it to Casual Films

The professional quality finish that we can add is vital! Ensuring your content is on-brand, in line with your existing material and delivered to the highest possible standard will keep your business messaging professional. Adding elements like a colour grade, sound mix, lower thirds, text graphics, brand elements, intro’s and outro’s will elevate your webcam recording. Not to mention the years of experience and guidance that our production teams can offer around the world.


Let’s keep our work forces informed, let’s keep our customers in the light and let us help you to continue making top quality content!


Topics: Being a better commissioner, Coronavirus Content, Video production from home

How to increase views on social...

Posted by Arthur Briggs
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You've produced what is without doubt a stunningly excellent video. You're pleased with it, your colleagues are pleased with it and even your boss thinks it's good. All of that obviously doesn't hurt but it's not really going to move the needle for you. In order for that to happen you need to make sure that the right people see it. Chances are like most of the world's population they'll be hanging out on social media. How do you maximise the number of views you get on there though. Here, London Exec Producer Arthur Briggs shares some of his thoughts...

Ever wondered how to increase video views on your social media channels? How to get more click throughs, video views and likes? Well here are a few insights we have picked up from various social media campaigns.


  • Think about the viewer journey. It’s all about touch points, if your end goal is to drive sales of product your audience aren’t just going to view a post on Instagram and immediately buy they need to be peppered with content so that by the end of their week they can’t think of anything but your product. Atomise or reversion your content and stretch it as far as you can!
  • Don’t just make a single 30 second version. So many client make the mistake of thinking of the long form 2-minute video the main goal. I’m sorry to say this but your audience are much more likely to see your 10, 15, 30-second video than your full length one. Therefore consider what you want to say, make it different to your longer video it should have its own creative and personality.
  • Learn the definition of the word entice, you don’t need to tell your audience everything about your event, product, company etc. You just need to entice them, put yourself in their shoes and ask yourself what do I need to know at this stage of the ‘viewer journey’ and how do I communicate this as simply as possible.

Arthur led the production on our work for Breast Cancer Now. It was one of the most stunningly effective campaigns we have ever run.

  • Find out where your audience is. A good social media campaign is an experiment, it evolves and grows as the campaign grows. Don’t set every stage in stone before you start because until you do you have no idea what will happen. You might have a huge following on Facebook but actually your Instagram followers are much more active, you might want to speak to people on LinkedIn but they’re more likely to listen on twitter. Adapt and learn!

Whatever you're trying to achieve with video our team of experienced producers are standing by to help you get there. Drop us an email or leave some details here and one of them will be happy to give you a call back to discuss your requirements.



Topics: Attract and retain the best candidates, Increase brand awareness and appeal, Being a better commissioner, How-to, Content Strategy


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