COVID-19 will redefine the way we produce and consume content forever.

So we are devoting our Knowledge section to everything you need to know about the ways our industry is changing. If you have any questions at all, or want us to feature something here, please drop us a line and we'll be happy to help you.

Arthur Briggs

Arthur Briggs
London Exec Producer Arthur has worked across the whole gambit of corporate film. He has an innate understanding of the craft and the experience to make it happen without fail. He has a huge variety of projects under his belt including both live action and animation. From multi-camera green screen shoots with motion control rigs for international airlines to the production of animated TV commercials he's pretty much seen it all. Some of Arthur’s key accounts include BMW, Mitie, Avery Dennison and Bloomberg.
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Our BMW Journey : Part Three

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The Results

This is the final section in a three-part blog about our journey with BMW. In this post, we will discuss how the films performed once released and conclude with some takeaways that we learnt from the process.

So, over 60 films delivered and ready to go live. You have likely all been in this position before, you have worked so hard to get your film(s) ready for launch and you are waiting for the perfect moment to post it. You wait nervously proof watching it for the fifth time until finally you click… it’s live!

Image 6

Now you sit back relax and wait for those likes, shares and reposts to roll in right. WRONG! One of the biggest mistakes you can make is thinking that you are done. Your film is still just a little seedling at this stage and it will need some nurturing to get it growing.

That’s exactly what BMW did the employer branding campaign. They pushed spend into paid for advertising, boosting video views to give the films more visibility online. They optimised the videos for reach meaning that the success of the campaign would be measured in organic video views.

Image 7We provided BMW with vertical and square versions of all films which gave them better visibility across all their channels. Subtitles were added in both German and English so they could be both understood by a larger audience (their main target audience) whilst also being functional without audio. 

FACT - Most videos viewed on mobile devices and via email

are viewed on silent.

Across LinkedIn, Facebook, Instagram and YouTube the main employer brand film received a combined total of:

  • 4,271,805 views
  • Nearly 34 million impressions
  • Over 8,000 reactions/likes

Not only that but the film also generated 200 applications from BMW candidates despite not being targeted for that purpose.

Image 9

The films have been a huge success, partly due to the amazing work from the Casual Team #stayhumble, but also because BMW didn’t just release the films without a structure and plan in place to ensure they achieved their goals.

So here are my three takeaways from our journey with BMW, these are the things I have learnt from the amazing partnership with the BMW Group over the last few years that I hope will inspire you on your next video project.

  1. Be Brave – you may have a tried and tested method, production company or story to tell but the content you are producing is likely the same, ‘tried and tested’. Experiment, be bold and have faith in us; we will make sure your next film blows you away.
  2. Get involved – yes you must be brave but you also have to steer the ship. No one knows your brand or product better than you so work with us to tell your story. Collaboration always creates a great story
  3. Stay focussed – know what you want your film to achieve from the outset, set targets and goals if you exceed them set new ones. We will help you to get your film to the start line it’s up to you to click… and go live!

 


If you want to see all the great content we have been working on not only with BMW but all our amazing clients go to the ‘Work’ section of the website and have a browse. I promise you won’t be disappointed.

Topics: Attract and retain the best candidates, News, About Casual, Case Study

Our BMW Journey : Part Two

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This is a follow on from our previous post about our BMW journey. In this blog I will cover how the success of a low budget, high impact, creative solution kick started a two year partnership with The BMW Group.

You might think that creating a Facebook banner video for an automotive recruitment page doesn’t seem like the most ground breaking news, but you would be wrong. Back in 2018 nobody else had done it, BMW were the first and we had played our part in ensuring it was executed well. BMW were thrilled with the final output and as a result started discussing upcoming projects for the year ahead.

Image 3

Being based in Munich, Germany didn't present a problem. We looked at all the content the recruitment team wanted to make over the year and put a plan together for how to deliver on everything they were looking for. This was an intricate process; some films were much larger in scale than others ranging from an overarching employer brand film intended for a global audience to individual social edits for the specific employment opportunities within the group.

Not only did we work with BMW on the creative development, we also helped to educate them on how to make the most of the budget available to them. This meant suggested multiple deliverables instead of a single film, scaling back on the ambitions of some films so we could dedicate the budget to others. The team at BMW were fantastic to work with from the direct day to day contacts in the recruitment side right through to the procurement team.

Our proposal for a year’s worth of content included over 60 films!

Image 4

This allowed us to create content for every point of the viewing audience’s journey. Firstly, targeting social media to create excitement and intrigue with short variations of the main employer brand film. Stylistically working together to give a cohesive suite of films. The social content then led the viewer to the recruitment Facebook page where more detailed information could be found. Before landing finally on the website were the viewer would see everything come together. Ending the viewers journey with the employer brand film bringing everything together.

 

 

BMW - Employer Branding

Reaching this point in our journey with BMW showed the respect and trust that BMW had in our ability to delivery. A campaign of this size requires input at all stages from a client but also trust. They must trust that we can deliver on what they need whilst also exceeding their expectations.

All that was left now was to see how the films performed online!

Topics: Attract and retain the best candidates, News, About Casual, Case Study

Our BMW Journey : Part One

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A few years ago, BMW came to us with a brief, ‘we want to make a cool film for our recruitment Facebook page.’ We were excited, it’s not often a new client is so trusting that they give you free rein to produce something that is just… ‘cool!’ And who wouldn’t want to work with BMW!

The only limitations were:

  1. Use BMW’s pre-existing content from across the entire BMW Group – not ideal given we like to capture our own content but have you seen the video’s BMW have produced?
  2. Relatively small budget – this was our first production with the BMW Group so they wanted to see what we could do! We’re always for a challenge.
  3. Showcase all the career opportunities at BMW – not just the sexy ones!

We started by collating as much pre-existing content from BMW that we could and what we quickly learnt was it wasn’t going to be enough. The content was amazing but it was too varied, some content would be cropped, the colouring grading was wildly different, some was professionally captured and some was UGC. We knew we needed something to tie everything together.

That’s where our fantastic Senior Creative Alice Duke came in. She identified that despite the projects limitations we had to find a way to bring cohesion to the content. We decided to make a film that showed a day in the life of a BMW employee. This would feature an intro and outro showing a fictitious employee getting ready for the day and then returning from work.

‘But we didn’t have the budget to film anything!’

Like I said we are always up for a challenge. So, we went to our best resource available… ourselves. Alice became our BMW employee; my flat was used for filming and our internal film makers and audio team captured everything.

So that solved the issue of cohesion, but the content still looked mismatched. Welcome to magical world of colour grading, where colours can be changed to look like everything was shot for purpose. Not quite, but we could certainly give the film a consistent look and feel, check out the video below to see what a difference this made!

 

The film is now looking good, but it was still missing something. Because the footage being used was mainly pre-existing content most of it was embedded with a music track. When you see cars, you want to hear cars! Enter our audio genius Matt Alani. Not only did Matt recreate every single sound heard in the film but he also composed the entire track himself.

All of this gave us a film that felt considered, cohesive and tailored for the purpose it was intended. Anyway, don’t just take our word for it. Check it out and see for yourself! There will be more to come on our BMW journey so keep an eye out for more content soon!

You can see the the film here: https://www.facebook.com/bmwgroupcareers/

Stay positive: Arnie smoking stogies with a pair of donkeys

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It is in a crisis that you start to see the goodness in people. We have already seen NHS workers in the UK being clapped as they enter the supermarket, strangers offering to help and support those most in need to buy food for them so they don’t have to leave the house and Arnold Schwarzenegger smoking stogies with a donkey…

Arnie Donkey

Ok so maybe Arnold is just being Arnold, but one thing that is clear is our need for general human kindness. Our social channels are clogged up with free, feel good advice on how to stay fit, engaged and sane during the next few months working remotely. Influencers, celebrities and companies to name a few are all starting to give back.

With a wealth of live baking classes, home workouts and celebrity banter its got me thinking, has there ever been a better time to engage with your audience on social media?

Currently billions of people from all different walks of life are craving information and some form of escape from everything that is going on. People want to know what other people are doing, they want to see things that make them smile and laugh and they are searching for the next thing to follow.

Donuts Donuts Donuts

It is time to rethink how you present yourself and your company, show how the business is coping, give people a little bit of hope, show them something that will make them laugh. You have an audience sat at home waiting, no, craving to be engaged through their laptops and phones. It has never been more appropriate for a CEO to record a message from their living room whilst in their slippers. I mean that’s what everyone else is doing so why not? People will love your sincerity and connect with you because of it.

Victoria's Secret Story

Entire workforces have been forced to change the way they work so why not change the way you communicate with them and your customers. Now is not the time to hold back and shy away from what is happening - show all the great things that are still being achieved. Show Dan from accounts first time attempts at knitting, Claire from marketing trying yoga in her living room or Tom, a senior stakeholder giving his advice on how to juggle working at home with four kids. Because, it is this goodness in people that will get us through these difficult times and who knows you might just pick up a few new brand supporters along the way.

Influencer Thumbs Up.jpg


We're living through an unprecedented time. If there is anything that the Casual Films team can do to make things easier for you, please get in touch. We are keep to do what we can to help.

 

Topics: Culture & Values, Coronavirus Content, Video production from home

Video: How to get the most from your webcam

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With the majority of the population now working remotely you may think that hearing from senior leaders, managers or reaching your clients is going to be impossible. Well we have put together a few tips on how to record top quality content through your webcam! FYI there are extra tips below not included in the video above, so it’s well worth a read…

 

I know what you’re thinking:

‘It’s not going to look good enough’

‘The audio is always really low quality’

‘It won’t fit with the rest of our existing material’

 

But we have some top tips and tricks that will prove you wrong!

boy-wearing-blue-t-shirt-using-black-laptop-computer-in-a-159533

Number one – Camera Positioning

The camera should be in line with your eyes, so if your desk or kitchen table like most of us now isn’t high enough, grab some cook books or anything you can to raise the height of your webcam. Once at eye level you should then think about distance from the camera. Hold your arm directly in front of you, fingers extended and your fingertips should be just touching your computer. All that’s left to do now is position yourself centrally in the frame.

 

Natural light-1

Number two – Lighting

Very straight forward but a few things to avoid. Do not sit directly in front of your window as the sunlight will cause the footage to be dark as the camera auto adjusts to the bright light. Also, try and avoid using bright artificial lighting i.e. ceiling lights, lamps etc. they will make it look like you are reading a list of ransom demands! The easiest way to light your video would be to find a room with lots of natural light and position the camera so it is facing away from the main light source so you and your surroundings are lit perfectly.

 

photo-of-black-wireless-headphones-in-front-of-the-laptop-846357

Number three – Audio

We would send you audio recording devices, don’t let anyone tell you any different, the audio is crucial when recording through a webcam and unfortunately the quality just isn’t great. However, if it isn’t possible to get a recording device to someone our trusted in house audio team would be on hand to help clean up the audio as much as possible.

Number four – Get it to Casual Films

The professional quality finish that we can add is vital! Ensuring your content is on-brand, in line with your existing material and delivered to the highest possible standard will keep your business messaging professional. Adding elements like a colour grade, sound mix, lower thirds, text graphics, brand elements, intro’s and outro’s will elevate your webcam recording. Not to mention the years of experience and guidance that our production teams can offer around the world.

 

Let’s keep our work forces informed, let’s keep our customers in the light and let us help you to continue making top quality content!

 

Topics: Being a better commissioner, Coronavirus Content, Video production from home

How to increase views on social...

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You've produced what is without doubt a stunningly excellent video. You're pleased with it, your colleagues are pleased with it and even your boss thinks it's good. All of that obviously doesn't hurt but it's not really going to move the needle for you. In order for that to happen you need to make sure that the right people see it. Chances are like most of the world's population they'll be hanging out on social media. How do you maximise the number of views you get on there though. Here, London Exec Producer Arthur Briggs shares some of his thoughts...

Ever wondered how to increase video views on your social media channels? How to get more click throughs, video views and likes? Well here are a few insights we have picked up from various social media campaigns.

 

  • Think about the viewer journey. It’s all about touch points, if your end goal is to drive sales of product your audience aren’t just going to view a post on Instagram and immediately buy they need to be peppered with content so that by the end of their week they can’t think of anything but your product. Atomise or reversion your content and stretch it as far as you can!
  • Don’t just make a single 30 second version. So many client make the mistake of thinking of the long form 2-minute video the main goal. I’m sorry to say this but your audience are much more likely to see your 10, 15, 30-second video than your full length one. Therefore consider what you want to say, make it different to your longer video it should have its own creative and personality.
  • Learn the definition of the word entice, you don’t need to tell your audience everything about your event, product, company etc. You just need to entice them, put yourself in their shoes and ask yourself what do I need to know at this stage of the ‘viewer journey’ and how do I communicate this as simply as possible.

Arthur led the production on our work for Breast Cancer Now. It was one of the most stunningly effective campaigns we have ever run.

  • Find out where your audience is. A good social media campaign is an experiment, it evolves and grows as the campaign grows. Don’t set every stage in stone before you start because until you do you have no idea what will happen. You might have a huge following on Facebook but actually your Instagram followers are much more active, you might want to speak to people on LinkedIn but they’re more likely to listen on twitter. Adapt and learn!

Whatever you're trying to achieve with video our team of experienced producers are standing by to help you get there. Drop us an email or leave some details here and one of them will be happy to give you a call back to discuss your requirements.

CONTACT US

 

Topics: Attract and retain the best candidates, Increase brand awareness and appeal, Being a better commissioner, How-to, Content Strategy

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