Last week, our blog post focussed on a game-changing campaign we created for Google - using our copywriting and editing expertise to deliver crystal-clear, scroll-stopping messaging that travelled globally and translated locally.
Our operating principles have been built through years of client best practice, blending creative excellence with commercial execution. Each C is an inter-connected pillar that goes into the development of every piece of content we make.
Our fourth C is all about coherence with your core purpose to conquer lack of alignment and create value for your company. Delivering content that works towards your larger goals and your wider communication strategy.
GoDaddy came to us looking to create a 100+ film series of 2-3 minute mini documentaries, highlighting the breadth & depth of entrepreneurs successfully using GoDaddy services to grow their small business.
GoDaddy is a trusted partner & the champion of millions of everyday entrepreneurs.
Their brief to us was to foster stronger brand attribution & connection to drive usage of its services & support for its 20 million customer community.
GoDaddy’s existing users were not taking advantage of all the service solutions available to them.
We integrated GoDaddy's wider marketing & social teams with value-adding, heart-felt brand stories of people following their passion, positioning GoDaddy as the champion of everyday entrepreneurs.
“Casual has revolutionised the way we collect and tell stories. Their work has directly contributed to the health of our business.
To produce the same work with our internal team would have required at least 4x more people and significantly more expense and complexity.”
- Jillian Johnson, Brand Manager, GoDaddy
Creating coherence is just one of the ways we ensure that your content cuts through all that noise out there to get to your audience and connect with them.
Take a look at our website for more examples of our work.
April 5, 2023