Homogeneity is never a great thing - unless you’re a pint of milk – in which case you’ve probably got other things to worry about other than this blog post. Diversity brings strength; differing viewpoints, ideas and experiences. Being different but all the same is one of the things that makes the world the place that it is. Variety is the spice of life, as they say.
We get to produce films for all sorts of different reasons at Casual. Some of the ones that we’re most proud of are the ones which help to increase tolerance and understanding, making life tangibly better for those who don't fit the stereotype of normality – whatever that is. Fair enough, some of the greatest crimes against music have been committed in the name of diversity. “Ebony and Ivory”, while noble in aim, is so terrible that Sir Paul deserves to have his plaudits from the Beatles expunged from the ledger. Stevie Wonder frankly should have known better too.
Anyway… we’ve pulled together some of our favourite Diversity and Inclusion projects to inspire you to get started:
Rolls-Royce - live action/animated profiles
Celebrating our People - Kaz's Story
This series of films celebrate all the different people and backgrounds that comprise the staff at Rolls-Royce. They're relatively simple treatments, with animation and additional footage adding colour and depth, but that doesn't stop them from being really effective. They're a great example of how video can be used to bring intangible concepts like diversity and tolerance to life.
This project was initially kicked off by Global Employer Brand Manager, Dan Perkins. If you want to learn more about diversity, inclusion, internal engagement and employer brand at Rolls-Royce, check out Nick's conversation with him here.
Celebrating our People - Shaid's Story
Action Sustainability - live action humour
Films with worthy aims don’t have to be worthy in nature. Sometimes a little humour doesn’t go amiss, as with these films, highlighting bullying and wellbeing on construction sites. They were shown at the beginning of a discussion amongst employees. They're a good example of creative designed to engage and educate a very specific audience.
Standard Bank - animation
Conflicts of Interest
OK, so this animation was technically produced to help employees to understand potential Conflicts of Interest at Standard Bank. This one focuses on an important part of inclusivity - namely, treat your colleagues as you would like them to treat you. It shows how damaging simple thoughtlessness can be and encourages viewers to think a little more about how their actions affect others. The animation is kind of great too.
Vodafone - set piece discussion/visual metaphor set-up
Vodafone has set the goal of being the number one employer for women and LGBTQ+ in the markets in which they operate. Over the years, we have made a number of D&I films with them, most of which we've shared in this blog. For this film we asked Vodafone employees to discuss some of the challenges around being a LGBTQ+ person in the workplace. The production is relatively simple, with a selection of interviewees talking around a table. We pulled out a number of key facts to help underline the points being made.
Equal in Work
This film is part of the same campaign. The treatment does a good job of making the challenges faced by LGBTQ+ individuals in the workplace really tangible. There is also the neat visual metaphorical pun of the burden they shoulder.
To learn more about Vodafone, you can listen to Olly and Nick's conversation with Global head of Learning, Catalina Schveninger here.
Whatever you're trying to achieve with your video project, the most important step you take is the first one. Get off on the right foot with our no nonsense guide to writing a really effective brief. You can download it here.
If you would like to discuss a project with one of our team of experienced producers - no salespeople - please drop us a line here. We look forward to helping you make your next project the best yet.