Skip to content

Nick Francis

Nick is Chairman of Casual Films. He co-founded the company in 2006 following a stint at the BBC. As a director/producer he won lots of awards for his work internationally, including the prestigious IVCA Best Director Gold. Nick spends his (working) time thinking about how to make Casual the best production company our clients could possibly imagine. He is a keen snowboarder, photographer and cyclist. He lives in California with his family and usually doesn’t talk about himself in the third person. Usually.

Nick Francis

Branded content has never been more important, and the ability to build brands and connect with an

January 30, 2023

Casual has been recognised as the UK’s official No.1 Brand and Corporate Production Company! The

December 1, 2022

We are so excited and proud to announce Casual’s acquisition of APV (Asia Pacific Vision), one of

June 1, 2022

Ever wonder how to make a marketing video? Or why video marketing is so powerful? We dive into the

September 14, 2021

We’re proud to have helped some of the world’s leading brands increase and maintain their brand

July 12, 2021

We’re proud to have helped some of the world’s leading brands attract and retain high-quality

July 12, 2021

Are long-term video marketing retainers worth it? When you’re considering whether to outsource

July 12, 2021

Are long-term recruitment video retainers worth it? When you’re considering whether to outsource

July 12, 2021

“How much does video production cost?” is one of the most common questions we get asked. There’s no

September 11, 2020

Content 'going viral' is regarded by many as the Holy Grail of online marketing. The idea that you

July 21, 2020

Casual Films has always been a place that supports the progression of equality, decency, and

June 2, 2020

In the last couple of posts, we have looked at the importance of being clear about what you want

May 28, 2020

Last time, we looked at the importance of knowing what you need to achieve with the content that

May 20, 2020

“Begin with the end in mind”

- Steven Covey, The Seven Habits of Highly Effective People

As we

May 12, 2020

The coronavirus crisis has had, and will continue to have, a huge effect on businesses. There is

May 8, 2020

One of the biggest misnomers of the current coronavirus crisis is the concept of 'Social

April 3, 2020

Watching the news these days is quite an experience. Quite apart from what is being said, the way

April 3, 2020

OK – so a global pandemic isn’t exactly the ideal backdrop you would pick for the latest turn in

March 17, 2020

There's so much noise online that it takes more than a smartphone and the click of a recording

December 5, 2019

Denise Feldman, Director, Content Marketing for Employer Brand and Communication at Marriott

October 25, 2019

This year we've traveled across the US profiling entrepreneurs for GoDaddy. Highlighting people who

October 11, 2019

We get to work on a wide range of work at Casual. It's great when we get to produce a piece of work

October 3, 2019

We are living at the best time ever to be alive. It can sometimes be hard to remember that though.

September 27, 2019

For the second of our Better Video Power Hour discussions Nick was joined by GE Healthcare's Global

September 20, 2019

Homogeneity is never a great thing unless you’re a pint of milk in which case you’ve probably

September 13, 2019

So, obviously your company is going to change the world - changing people's lives in every corner

August 30, 2019

We're extremely grateful to Vodafone's Global Head of Learning, Catalina Schveninger who was kind

July 16, 2019

One of the best things about being filmmakers is the breadth of things we get to make films about –

July 4, 2019

In our blog post on Building Trust in the Era of Fake News, we discussed the value of purpose in

June 28, 2019

Make your next video the best yet webinar

June 20, 2019

One of the most exciting developments in brand video production over the last ten years has been

June 14, 2019

Once upon a time, corporate communicators could produce materials which were either read out at

June 7, 2019

Lots of the content that we share in this blog focuses on what the Red Bulls of this world are

May 31, 2019

{% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True,

May 23, 2019

We’ve recently delivered a series of films for London Zoo on Behalf of Evening Standard Independent

May 15, 2019

One of the most valuable things we ever did at Casual was define our values. This helped us to

May 2, 2019

“What you’re really seeking is to be trusted, to be heard, to be talked about, and to matter. And

April 25, 2019

Timing, they say, is everything.

Your audience are faced by a deluge of content every time they

April 19, 2019

As filmmakers we sometimes need to kill time - in airports, interview rooms, watching render bars.

April 12, 2019

Creating content costs less than ever. New technology has put the power of production studios in

April 5, 2019

As we covered in this recent blog post, advances in technology give us all the ability to create

April 3, 2019

No matter what your business does, advances in technology mean you now have the ability to create

March 28, 2019

“The biggest difference between Don Draper and now is data.” – Keith Weed, Chief Marketing and

March 15, 2019

Co-founder Nick seems to be in a marginally better mood recently, probably because he has finally

March 8, 2019


Video is more accessible than

February 21, 2019

"85% of 2030's jobs have not been invented yet"

- Institute for the Future

We're living in 'The Age

February 8, 2019

Time, tide and shooting schedules wait for no man nor woman nor icy blasts. So said no-one. Ever.

February 1, 2019

The internet has sped up our lives – email has turned airmail into ‘snail mail’. Mobile Internet

January 25, 2019

In the same way that traditional broadcast channels have schedules and different types of

January 18, 2019

 "Of all the arts, the most important for us is the cinema"

- Vladimir Lenin

The leaders of the

January 10, 2019

Films of 2018

As is customary for this season, we like to cast our minds back to the year just

January 7, 2019

2018 was a rip-roaring ride in the land of video content, as it was pretty much everywhere else.

January 4, 2019

There are a number of different people/roles involved in the production process. We’ve included

December 11, 2018

What is Interactive Video?

Interactive video allows the viewer to choose their own path through the

December 4, 2018

You may have noticed that a couple of weeks ago we ran our first ever Academy from our new office

November 22, 2018

One of the major challenges we had when we started Casual was that video can be used for such a

November 20, 2018

We have recently completed the first outing of the Casual Films Academy Charity in our new spot in

November 8, 2018

It’s a common challenge: all businesses now are tech businesses. So they need the best tech-savvy

November 7, 2018

Cause marketing - marketing with the dual aim of bettering society and driving profit is more

November 1, 2018

Most people have got an idea of the different steps that go into making a video. Here, we thought

October 30, 2018

This week we were thrilled to receive a Board of Trade Award, or ‘BOFTA’, which was given out by

October 26, 2018

The ‘Age of Transparency’

October 23, 2018

Mitie is the UK's largest facilities management company. They have been putting a fair bit of

October 19, 2018

There is one lesson in productivity that is so incredibly valuable, it's amazing it isn't taught to

October 16, 2018

Welcome to our brand new blog. Please get in touch with your thoughts and share with others who

October 12, 2018

Popular posts

June 30, 2022

June 30, 2022

June 30, 2022

June 30, 2022

Frame (13)

Competition for mind space is fierce.

To stand out and stand apart, brands must work doubly hard.

let’s talk