Nick Francis

Branded content has never been more important, and the ability to build brands and connect with an

Casual has been recognised as the UK’s official No.1 Brand and Corporate Production Company! The

We are so excited and proud to announce Casual’s acquisition of APV (Asia Pacific Vision), one of

Ever wonder how to make a marketing video? Or why video marketing is so powerful? We dive into the

We’re proud to have helped some of the world’s leading brands increase and maintain their brand

We’re proud to have helped some of the world’s leading brands attract and retain high-quality

Are long-term video marketing retainers worth it? When you’re considering whether to outsource

Are long-term recruitment video retainers worth it? When you’re considering whether to outsource

“Story Story Story”

“How much does video production cost?” is one of the most common questions we get asked. There’s no

Content 'going viral' is regarded by many as the Holy Grail of online marketing. The idea that you

OK - so you have reviewed and are clear on what you want your content to achieve and who exactly

Casual Films has always been a place that supports the progression of equality, decency, and

In the last couple of posts, we have looked at the importance of being clear about what you want

“Begin with the end in mind”

- Steven Covey, The Seven Habits of Highly Effective People

As we

The coronavirus crisis has had, and will continue to have, a huge effect on businesses. There is

One of the biggest misnomers of the current coronavirus crisis is the concept of 'Social

Watching the news these days is quite an experience. Quite apart from what is being said, the way

OK – so a global pandemic isn’t exactly the ideal backdrop you would pick for the latest turn in

There's so much noise online that it takes more than a smartphone and the click of a recording

Denise Feldman, Director, Content Marketing for Employer Brand and Communication at Marriott

This year we've traveled across the US profiling entrepreneurs for GoDaddy. Highlighting people who

We get to work on a wide range of work at Casual. It's great when we get to produce a piece of work

We are living at the best time ever to be alive. It can sometimes be hard to remember that though.

For the second of our Better Video Power Hour discussions Nick was joined by GE Healthcare's Global

Homogeneity is never a great thing — unless you’re a pint of milk — in which case you’ve probably

So, obviously your company is going to change the world - changing people's lives in every corner

We're extremely grateful to Vodafone's Global Head of Learning, Catalina Schveninger who was kind

One of the best things about being filmmakers is the breadth of things we get to make films about –

In our blog post on Building Trust in the Era of Fake News, we discussed the value of purpose in

Make your next video the best yet webinar

One of the most exciting developments in brand video production over the last ten years has been

Once upon a time, corporate communicators could produce materials which were either read out at

Lots of the content that we share in this blog focuses on what the Red Bulls of this world are

{% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True,

We’ve recently delivered a series of films for London Zoo on Behalf of Evening Standard Independent

One of the most valuable things we ever did at Casual was define our values. This helped us to

“What you’re really seeking is to be trusted, to be heard, to be talked about, and to matter. And

Timing, they say, is everything.

Your audience are faced by a deluge of content every time they

As filmmakers we sometimes need to kill time - in airports, interview rooms, watching render bars.

Creating content costs less than ever. New technology has put the power of production studios in

As we covered in this recent blog post, advances in technology give us all the ability to create

No matter what your business does, advances in technology mean you now have the ability to create

“The biggest difference between Don Draper and now is data.” – Keith Weed, Chief Marketing and

Co-founder Nick seems to be in a marginally better mood recently, probably because he has finally

EVERYONE WANTS TO BE APPLE. NO ONE IS WILLING TO BE STEVE JOBS...

Video is more accessible than

"85% of 2030's jobs have not been invented yet"

- Institute for the Future

We're living in 'The Age

Time, tide and shooting schedules wait for no man nor woman nor icy blasts. So said no-one. Ever.

The internet has sped up our lives – email has turned airmail into ‘snail mail’. Mobile Internet

In the same way that traditional broadcast channels have schedules and different types of

 "Of all the arts, the most important for us is the cinema"

- Vladimir Lenin

The leaders of the

Films of 2018

As is customary for this season, we like to cast our minds back to the year just

2018 was a rip-roaring ride in the land of video content, as it was pretty much everywhere else.

What is Interactive Video?

Interactive video allows the viewer to choose their own path through the

You may have noticed that a couple of weeks ago we ran our first ever Academy from our new office

One of the major challenges we had when we started Casual was that video can be used for such a

We have recently completed the first outing of the Casual Films Academy Charity in our new spot in

It’s a common challenge: all businesses now are tech businesses. So they need the best tech-savvy

Most people have got an idea of the different steps that go into making a video. Here, we thought

This week we were thrilled to receive a Board of Trade Award, or ‘BOFTA’, which was given out by

The ‘Age of Transparency’

Mitie is the UK's largest facilities management company. They have been putting a fair bit of

There is one lesson in productivity that is so incredibly valuable, it's amazing it isn't taught to

Welcome to our brand new blog. Please get in touch with your thoughts and share with others who