Nick Francis
Nick is Chairman of Casual Films. He co-founded the company in 2006 following a stint at the BBC. As a director/producer he won lots of awards for his work internationally, including the prestigious IVCA Best Director Gold. Nick spends his (working) time thinking about how to make Casual the best production company our clients could possibly imagine. He is a keen snowboarder, photographer and cyclist. He lives in California with his family and usually doesn’t talk about himself in the third person. Usually.
Branded content has never been more important, and the ability to build brands and connect with an...
January 30, 2023
Casual has been recognised as the UK’s official No.1 Brand and Corporate Production Company! The...
December 1, 2022
We are so excited and proud to announce Casual’s acquisition of APV (Asia Pacific Vision), one of...
June 1, 2022
Ever wonder how to make a marketing video? Or why video marketing is so powerful? We dive into the...
September 14, 2021
We’re proud to have helped some of the world’s leading brands increase and maintain their brand...
July 12, 2021
We’re proud to have helped some of the world’s leading brands attract and retain high-quality...
July 12, 2021
Are long-term video marketing retainers worth it? When you’re considering whether to outsource...
July 12, 2021
Are long-term recruitment video retainers worth it? When you’re considering whether to outsource...
July 12, 2021
“Story Story Story”
March 10, 2021
“How much does video production cost?” is one of the most common questions we get asked. There’s no...
September 11, 2020
Content 'going viral' is regarded by many as the Holy Grail of online marketing. The idea that you...
July 21, 2020
OK - so you have reviewed and are clear on what you want your content to achieve and who exactly...
June 11, 2020
Casual Films has always been a place that supports the progression of equality, decency, and...
June 2, 2020
In the last couple of posts, we have looked at the importance of being clear about what you want...
May 28, 2020
Last time, we looked at the importance of knowing what you need to achieve with the content that...
May 20, 2020
“Begin with the end in mind”
- Steven Covey, The Seven Habits of Highly Effective People
As we...
May 12, 2020
The coronavirus crisis has had, and will continue to have, a huge effect on businesses. There is...
May 8, 2020
One of the biggest misnomers of the current coronavirus crisis is the concept of 'Social...
April 3, 2020
Watching the news these days is quite an experience. Quite apart from what is being said, the way...
April 3, 2020
OK – so a global pandemic isn’t exactly the ideal backdrop you would pick for the latest turn in...
March 17, 2020
There's so much noise online that it takes more than a smartphone and the click of a recording...
December 5, 2019
Denise Feldman, Director, Content Marketing for Employer Brand and Communication at Marriott...
October 25, 2019
This year we've traveled across the US profiling entrepreneurs for GoDaddy. Highlighting people who...
October 11, 2019
We get to work on a wide range of work at Casual. It's great when we get to produce a piece of work...
October 3, 2019
We are living at the best time ever to be alive. It can sometimes be hard to remember that though....
September 27, 2019
For the second of our Better Video Power Hour discussions Nick was joined by GE Healthcare's Global...
September 20, 2019
Homogeneity is never a great thing — unless you’re a pint of milk — in which case you’ve probably...
September 13, 2019
So, obviously your company is going to change the world - changing people's lives in every corner...
August 30, 2019
We're extremely grateful to Vodafone's Global Head of Learning, Catalina Schveninger who was kind...
July 16, 2019
One of the best things about being filmmakers is the breadth of things we get to make films about –...
July 4, 2019
In our blog post on Building Trust in the Era of Fake News, we discussed the value of purpose in...
June 28, 2019
Make your next video the best yet webinar
June 20, 2019
One of the most exciting developments in brand video production over the last ten years has been...
June 14, 2019
Once upon a time, corporate communicators could produce materials which were either read out at...
June 7, 2019
Lots of the content that we share in this blog focuses on what the Red Bulls of this world are...
May 31, 2019
{% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True,...
May 23, 2019
We’ve recently delivered a series of films for London Zoo on Behalf of Evening Standard Independent...
May 15, 2019
One of the most valuable things we ever did at Casual was define our values. This helped us to...
May 2, 2019
“What you’re really seeking is to be trusted, to be heard, to be talked about, and to matter. And...
April 25, 2019
Timing, they say, is everything.
Your audience are faced by a deluge of content every time they...
April 19, 2019
As filmmakers we sometimes need to kill time - in airports, interview rooms, watching render bars....
April 12, 2019
Creating content costs less than ever. New technology has put the power of production studios in...
April 5, 2019
As we covered in this recent blog post, advances in technology give us all the ability to create...
April 3, 2019
No matter what your business does, advances in technology mean you now have the ability to create...
March 28, 2019
“The biggest difference between Don Draper and now is data.” – Keith Weed, Chief Marketing and...
March 15, 2019
Co-founder Nick seems to be in a marginally better mood recently, probably because he has finally...
March 8, 2019
EVERYONE WANTS TO BE APPLE. NO ONE IS WILLING TO BE STEVE JOBS...
Video is more accessible than...
February 21, 2019
"85% of 2030's jobs have not been invented yet"
- Institute for the Future
We're living in 'The Age...
February 8, 2019
Time, tide and shooting schedules wait for no man nor woman nor icy blasts. So said no-one. Ever.
...
February 1, 2019
The internet has sped up our lives – email has turned airmail into ‘snail mail’. Mobile Internet...
January 25, 2019
In the same way that traditional broadcast channels have schedules and different types of...
January 18, 2019
"Of all the arts, the most important for us is the cinema"
- Vladimir Lenin
The leaders of the...
January 10, 2019
Films of 2018
As is customary for this season, we like to cast our minds back to the year just...
January 7, 2019
2018 was a rip-roaring ride in the land of video content, as it was pretty much everywhere else....
January 4, 2019
There are a number of different people/roles involved in the production process. We’ve included...
December 11, 2018
What is Interactive Video?
Interactive video allows the viewer to choose their own path through the...
December 4, 2018
You may have noticed that a couple of weeks ago we ran our first ever Academy from our new office...
November 22, 2018
One of the major challenges we had when we started Casual was that video can be used for such a...
November 20, 2018
We have recently completed the first outing of the Casual Films Academy Charity in our new spot in...
November 8, 2018
It’s a common challenge: all businesses now are tech businesses. So they need the best tech-savvy...
November 7, 2018
Cause marketing - marketing with the dual aim of bettering society and driving profit is more...
November 1, 2018
Most people have got an idea of the different steps that go into making a video. Here, we thought...
October 30, 2018
This week we were thrilled to receive a Board of Trade Award, or ‘BOFTA’, which was given out by...
October 26, 2018
The ‘Age of Transparency’
October 23, 2018
Mitie is the UK's largest facilities management company. They have been putting a fair bit of...
October 19, 2018
There is one lesson in productivity that is so incredibly valuable, it's amazing it isn't taught to...
October 16, 2018
Welcome to our brand new blog. Please get in touch with your thoughts and share with others who...
October 12, 2018
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