Denise Feldman, Director, Content Marketing for Employer Brand and Communication at Marriott International joins Nick to discuss: 

  • The first steps to build a content channel
  • How constraints lead to creativity
  • Using iteration to find content that works
  • Measuring success
  • How to make content that really works
  • How different types of content complement each other
  • How do you get work seen by the right people
  • The most important lesson Denise has learnt

And much much else besides...

The Films
In the order they're discussed:


1. Marriott Campaign Overview

 


2. How to Apply for a Job at Marriott

 


3. Living Our Core Values - Sheila



Register to take part in future interviews here.

You can watch the video recording of the conversation.

About Denise
Denise is a marketing and employer brand professional, with more than 25 years' experience developing insight-based marketing and communications to attract, engage, and retain top talent for Fortune 500 companies.

Her career includes a variety of roles developing employer brand strategies and marketing for global hospitality leader Marriott International. Currently, Denise leads Marriott’s employment content development and marketing team, creating content that inspires job seekers and associates to engage with Marriott, and share the company story and people-first culture. She knows Marriott associates are the company’s best brand ambassadors. And they’re eager to share their stories – through video, she gives them the opportunity.

About Casual
Casual Films’ clients choose us because we employ remarkably good staff, who are extremely competent and a pleasure to work with. Our proprietary production method has been honed over nearly 10,000 films for major brands including RedBull, Adobe, IBM, Rolls-Royce, Autodesk, Facebook and Marriott and many others. We handle all aspects of the process from consultancy to filming, animation to distribution. We have studios in London, New York, LA and San Francisco, and a global network of trusted filmmakers ready to go.

Please get in touch - we'd love to talk to you.

The New Fire: Harness the Power of Video for Your Business

Check out Nick's book here: https://www.amazon.co.uk/dp/1912009048

Topics: Attract and retain the best candidates, Being a better commissioner, How-to, Content Strategy, Brands as broadcasters, Culture & Values, Case Study

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