So, obviously your company is going to change the world - changing people's lives in every corner of the globe. The problem is that they don’t know that... yet.
Video brings your company and your data alive, helping to share your ideas, attract customers and even secure your next round of finance. Video has an amazing ability to capture the essence of what you are doing and share it in a compelling way that will make people sit up, notice and remember you after you have left the room.
This is one of the reasons we have produced so many videos for tech businesses. You might be thinking that a video could help you and that's great. Here are five of our best creative marketing video examples to get you inspired. Enjoy...
1. Verve Street Team
We love animation because of its ability to illustrate processes in a clear and engaging manner. They also allow you to bring your brand colour palette to life. This film for influencer platform Verve does a really great job of this. There are other benefits to animation like this too – once you have the illustrated assets you can use them in other productions, you may also choose to use them in other marketing materials too. Animation also allows you to show functionality which is either in development or is difficult to film.Related: Get expert tips on making your content go further for maximum ROI, in this blog post.
We love this brand film we recently completed for Moveworks with our friends at Emotive Brand. It’s got energy and more than a little verve. The animated captions do a great job of illustrating the problem and solution all the while driven by the sound track which conveys the no nonsense approach of the platform.
3. Lattice Semiconductor
Maybe you don't want an illustrated animation but your product is still difficult to film. That’s cool – that’s where using stock footage for a service/product branding video can really help. This film for Lattice Semiconductor was relatively simple to produce but that doesn't stop it from being extremely effective for explaining exactly what the business does.
It can be really useful to enrol the help of an expert to build trust with the audience. Interview led/talking heads remain one of the most effective and cost efficient ways to get your message across. Here, the interviewee explains the product in a simple and easy to follow interview. When combined with the overlaid footage of people using it, it makes for a very strong product branding video.Related: Check out our Casual Films Guide To Marketing Video Production and find out just how far your investment in brand video production can take you.
5. Pavegen - Crowd Funding
Sometimes you might need to wrap it all together in a package to persuade people to invest in your idea. We made just such a film for smart cities firm Pavegen. Their innovative technology captures the energy produced by pedestrian footsteps and turns it into energy - approximately 5 watts per footstep!
This video featured on their CrowdCube funding page and helped them to smash their original target of £950,000 with a total fundraise of over £2.6 million! We wouldn't be so crass as to say that our film was the reason for this success... but it probably didn't hurt.
So there you go – five of the best creative videos showcasing ways that you can bring your tech business to life with video. We’d love to talk to you about how our marketing video production team can help you. Drop us a note, or send us an email, and one of our experienced producers will be happy to help you find just the right idea for you and your budget.