This year we've traveled across the US profiling entrepreneurs for GoDaddy. Highlighting people who are following their passions and carving their own path, these 2-3 minute mini-documentaries showcase inspiring stories from GoDaddy's customer base. These stories are then pushed out on their YouTube, Instagram, and other social media platforms.
The beauty of these video marketing examples is that they go beyond selling GoDaddy’s services. This campaign works towards cultivating a community of people who are committed to the small-business economy and inspiring others to pursue their own side hustles and follow their dreams. If you want to learn how to create your own videos, read our step-by-step Guide To Brand Video Production.
Alex Morris saw the Portland surfing community start to grow, and with it an opportunity to create a new kind of space. A home base for folks who’re up before the sun to grab their wetsuit and head for the shore. A spot not only for surfers, but anyone who wants to kick back and enjoy a hot cup of coffee or cold beer. Enter COSUBE, a shop that carries everything for the PNW lifestyle, from surfboards and wetsuits to casual tees and hoodies.
More than just a retail clothing store, it’s also a full-service surf shop where surfers can buy or rent the stuff they need for a day at the beach. COSUBE’s in-house shaping bay also gives locals the chance to watch the art of board making, or even opt to take lessons and craft their own. As more Portlanders discover a love for the outdoors, COSUBE is ready to welcome them with open arms, tasty drinks and all the surfing gear they need.
A frequent visitor to the Ballard neighborhood, Max first got a job at the well-known Hattie’s Hat washing dishes and bartending. He found he loved visiting with the locals, asking folks what they wanted to drink.
In 2009, Max got word that the current Hattie’s Hat owners were looking to sell the legendary spot. Eager to save one more old Seattle bar, he insisted they sell to him. Today, Max is on a mission to maintain the space’s vibrant history—from the nicest local saloon for loggers and mill workers in 1904, to a more formal restaurant in the 1950s, to finally transforming into the iconic Hattie’s Hat. As the city continues to change, Max is more determined than ever to keep the legacy of Hattie’s Hat alive and maintain the tradition of old Seattle bars.
Envision. Believe. Obtain. These are the words that carried Gabe through his darkest times. After a hard childhood, Gabe ended up homeless, sleeping in his car and on park benches. By all accounts, Gabe had nothing—but that’s when he discovered he had everything he needed to survive. Every day, despite his grim circumstances, he typed out his thoughts in the Notes app on his iPhone, writing his techniques for overcoming the obstacles life had thrown his way and giving advice to others facing battles of their own.
As the words and memos started to string together, Gabe came up with the idea for a self-help book to use his story and experiences to inspire others. He purchased a domain and built his website on his phone at work using GoDaddy’s Website Builder, creating a space to showcase his book to customers, as well as his motivational speaking and one-on-one coaching services. Gabe knows what it means to envision, believe and obtain and is on a mission to show the world they can do it too.
GoDaddy: Cubs the Poet is Out to Show the World Poetry Still Matters
Cubs is breathing new life into a classic form of art: poetry. What started as reciting rhymes on the street became a business when he recognized a demand for custom poems.
Cubs draws on the vibrant energy of the New Orleans community to craft pieces that allow him to meet people where they are and help them evolve. Written on an old school typewriter, his poems weave together emotions with words to deeply connect with people’s innermost thoughts and feelings. Most recently, Cubs launched his own publishing company to produce a book and help other poets and writers share their work with the world.
GoDaddy: Whitney Mitchell is Capturing the Beauty of New Orleans Through the Eyes of it's People
After a career-ending track injury at LSU, Whitney knew she had more to offer the world. She knew she had a story to tell. Picking up her camera, she became dedicated to capturing the beauty of her friends, showcasing the vibrant culture of New Orleans right along with it. This passion led to Twomacks, a brand rooted in music, art, clothes and kicks and a celebration of all her city has to offer.
As her business grew, she began connecting with folks deeply rooted in New Orleans culture, tapping into something special to paint a picture of the city’s flamboyant spirit. Through her content, Whitney highlights the characters and views that make this buzzing New Orleans community so unique.
GoDaddy: Danielle Smith is Designing the Bag that Every Music Producer Needs
After graduating from FIT, Danielle Smith found herself immersed in a community of musicians, singers and artists. Music producer and friend SKI BEATZ asked her to create a bag that could carry his MPC, which became the first SOUNbag prototype.
SOUNbag allows creatives to pack up their equipment and carry their studio on the go.
Check out the design studio of SOUNbag founder Danielle Smith and get the scoop on how her company got its start, right here!
Is your company making great stories happen? If you want to share them in the best way possible, you should get in touch with one of our team. Our experienced marketing video production team will be happy to bring them to life with you. Make a no obligation enquiry by email or right here.
Related: Want to see more video marketing examples? Check out this blog post, where we look at video content produced by Sheffield United.