More for less doesn't have to be just a clever advertising slogan.
The right video production partnership will give you more – more content which is more targeted, more on-brand, more creative and more effective. But all for less – less time commitment, less overall spend, and less stress. It’s all of the knowledge, skills, tech and experience but on your terms, with your insight and understanding.
One of the most important elements in the business of video-making is trust.
Within a team, trust is gained and built on a daily basis – leaning on each other, supporting each other, bringing everyone together to work in a faster, more effective way. The real win is being able to enact that process with our clients. When we establish a relationship and grow the teams, projects and content together – that’s when the creative output levels up exponentially.
What we’re selling as a specialist video production team – and what our clients are buying – isn’t completely tangible. Of course, there are the video files and the audio track, you can see and feel the effect of that, but what really sets an effective supplier apart is the creative process of the team. The skills of the people, and the potential of an even greater working relationship, with bigger and better results.
This isn’t to say that a quick and effective one-time project can’t deliver what you need – of course it can.
But we believe that the consistent quality, messaging and output of a long-term partnership only adds to those results over time, quite often exceeding expectations and targets at every turn.
And there’s a good few reasons why this is the case.
Speed Dating - Looking For That Spark.
Getting to know someone new is always a little daunting. This isn’t any different in the video production world. But sitting down, in person or virtually, and breaking the creative ice is the best way to kickstart that process – hopefully safe in the knowledge that you only need to do this once. After you make that connection, the process is painless and even quite enjoyable – sharing insights about your business, your goals, strategy, results and how you want people to engage with you.
As the conversations flow, the trust grows and the barriers fall, allowing the creative process to really get underway. A video production team can integrate with your team, becoming an essential extension of the business. With pandemic-influenced innovations in tech enabling collaboration seamlessly across time zones as needed.
Through the many conversations, briefs, creative treatments, shoots and films that can arise during a partnership, people on both sides quickly develop a communication strategy that works for them.
Ideas become targeted, tone of voice second nature, feedback to the point, amends fewer and further between. All of these small evolutions have huge benefits that range from time efficiency to cost effectiveness – a win for all involved.
Open Relationship - Flex Where You Need It.
Partnerships can also be flexible. A good video production partner can fill the role of internal capability or agency completely, assimilating with the team you have available and giving you more time back to refocus attention onto other, more essential areas of the business.
In short, they will reduce complexity of quality content production at scale. Removing the time pressure, resource stress and expensive kit requirements from your side and moves it onto a flexible external team who have the ability to act as an internal team.
However, a video production partner can also work alongside an existing internal resource in order to strengthen their offering and reach. This particular flex is beneficial as it means when the requirement flows, the support can react accordingly to ramp up, but when it ebbs, the support can scale back as needed, saving on costs.
Match Made - Looking To The Future Together.
One of the biggest advantages of an ongoing production partnership is the establishment and continuation of tone, messaging and style that allows your brand to go from marketing strength to strength. Just as the trust and understanding grows within the partnership, so does the trust and understanding between the marketing and the audience.
This consistency in messaging and familiarity in tone of voice allows the audience to really connect directly and authentically with the brand – the Holy Grail of marketing.
Processes and schedules can be refined and honed over the course of several projects, allowing for a quick response to new briefs and eliminating the often lengthy on-boarding admin that comes with new suppliers.
Assets created for one campaign or piece of content can also be edited and updated, re-using existing materials where appropriate and changing key stats, employee data, imagery or soundbites as needed. This not only extends the life of the content, it also means a much more cost effective process.
The marriage of knowledge that occurs with these partnerships is also invaluable when it comes to creating targeted video. A video production team can bring their wealth of experience from creating wide-ranging content for clients that spans sectors – drawing on this to advise on everything from video duration to music choice. In turn, the client is able to use their time wisely, bringing just one team up to speed on the ever-changing landscape of business, allowing for quick pivots in order to stay one step ahead.
Finding that creative match might take a few awkward first dates, but the connection that comes with the right partnership is invaluable when it comes to creating high-impact, quality content that really speaks to your brand.
Eventually you really will be finishing each other’s… you get the idea.
If you're exploring your production partnership options, take a look through our site for more inspiration.
January 12, 2023