“A message to our customers”…you’re probably getting a lot of emails to this effect. A video can deliver this same message with emotion, honesty, and connectivity.

When the time comes for your organization to deliver a message to your employees or customers you may know what you want to say, but how exactly do you say it?

  1. Targeting - consider who the relevant audience is and tailor your message to them.
  2. Put your audience first – put yourself in their shoes to determine how you can help them best, and alleviate any concerns.
  3. Keep it simple – short and to the point. Provide a clear action.
  4. Be honest - indicate your intent on how to minimize the impact and follow up when more information comes to light.
  5. Tell them why - if your audience can understand the reason for the decision, they will be more inclined to support you and react with empathy.
  6. Take a moment - say thank you, show your appreciation for their loyalty or hard work.

 

Casual Films has a fantastic team of creatives who can help craft your video message, and a wealth of tips for video production. Get in touch to bring your message to life.

 

Topics: Being a better commissioner, How-to, Content Strategy, Coronavirus Content

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