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Nobody Believes You: The Leadership Comms Problem with Jenni Field

 

Oliver Atkinson sits down with speaker, consultant and author Jenni Field to explore why so many people inside organisations have quietly stopped believing their leaders, and what it actually takes to earn that belief back.

Drawing on her book Nobody Believes You, Jenni traces how trust erodes not through one dramatic moment but through small broken promises that accumulate over time. She explains why low engagement scores are almost always a trust problem in disguise, why flooding teams with more communication when confidence is already shaky tends to make things worse, and why you simply cannot message your way out of a credibility problem. She also introduces the "royal visit" effect: every interaction a leader carries more weight than they realise, which means showing up with integrity, support and genuine vision has to be a deliberate choice, not an afterthought.

The conversation goes further into why "authenticity" has become a slippery and sometimes weaponised word, what genuine behaviour actually looks like day to day, and why AI-written leadership messages risk widening the very distance they are meant to close.

With Gallup finding only 21 percent of US employees strongly trust their organisation's leadership, and that number falling steadily since 2019, this episode is full of practical thinking for leaders, communicators and culture-builders who want to guide people through change without losing them along the way.

Key Takeaways:

 

 

  • 07:45- The Trust Crisis Is Real: Gallup data shows only 21% of US employees strongly trust their leadership, and the Edelman Trust Barometer recorded its first-ever global decline in employee trust in 26 years — and it's still getting worse

  • 09:50 - Disengagement Is Distrust: Low engagement scores are a direct signal of a trust problem, and the root cause isn't visibility or communication volume — it's a leader's integrity gap that only behavioral change can fix

  • 19:55 - The Credibility Wheel: Credibility isn't about possessing eight traits — it's about actively demonstrating them; you may have integrity, but if people can't see it in your behavior, it doesn't count

  • 22:06 - The #1 Leadership Gap Right Now: Being supportive is the credibility practice leaders are failing at most, as organizations move through rapid change while leaving people feeling dragged along rather than brought with them

  • 39:15 - AI Is Quietly Eroding Trust: A Harvard Business Review study found that when employees merely believed a message was AI-written, even if it wasn't, they rated it as less helpful, signaling that the perception of AI alone is enough to break the human connection leaders need

Podcast Transcript

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